Digital wars: Apple, Google, Microsoft and the battle for the internet
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a]
Kogan Page
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VII, 264 S. |
| ISBN: | 9780749464134 9780749464141 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804149077421588480 |
|---|---|
| adam_text | IMAGE 1
.. I
DLGLTA: A IE.
MIC.R S THE ATTL THE INT RN CHARLESARTHUR
KOGAN PAGE
LONDON PHILADELPHIA NEW DELHI
IMAGE 2
CENTENTS
INTRODUCTION 1
01 1998 3
BILL GATES AND MICROSOFT 3
STEVE JOBS AND APPLE 4
BILL GATES AND STEVE JOBS 9
LARRY PAGE AND SERGEY BRIN 11
INTERNET SEARCH 12
CAPITAL THINKING 14
02 MICROSOFT ANTITRUST 16
STEVE BALLMER 16
THE ANTITRUST TRIAL 17
THE OUTCOME OF THE TRIAL 20
03 SEARCH: GOOGLE VERSUS MICROSOFT 23
THE BEGINNINGS OF SEARCH 23
GOOGLE 26
SEARCH AND MICROSOFT 30
BUST 31
LINK TO MONEY 37
BOOM 39
RANDOM ACCESS 45
GOOGLE AND THE PUBLIC CONSCIOUSNESS 47
PROJECT UNDERDOG 49
PREPARING FOR BATTLE 53
DO IT YOURSELF 54
GOING PUBLIC 59
COMPETITION 61
CULTURAL DIFFERENCES 61
MICROSOFT S RELAUNCHED SEARCH ENGINE 62
FRIENDS 67
IMAGE 3
MICROSOFT S BID FOR YAHOO 69
GOOGLE S IDENTITY 69
THE SHADOW OF ANTITRUST 72
STILL UNDERDOG 74
** CONTENTS
04 DIGITAL MUSIC: APPLE VERSUS MICROSOFT 79
THE BEGINNING OF ITUNES 80
GIZMO, TOKYO 82
IPOD DESIGN 84
MARKETING THE NEW PRODUCT 86
MEANWHILE, IN REDMOND: MICROSOFT 90
IPODS AND WINDOWS 92
MUSIC, STORED 95
CELEBRITY MARKETING 99
ITUNES ON WINDOWS 103
IPOD MINI 107
THE GROWTH OF ITUNES MUSIC STORE 109
APPLE AND THE MOBILE PHONE 111
STOLEN! 112
TWO-FACED 117
IPOD IN THE ASCENDANT 127
ECOSYSTEM: HARDWARE AND APPS 127
SCRATCHED! 130
SILENCE FROM APPLE 133
APPLE S BEST RESULTS 136
ZUNE 136
TYING THE ZUNE TO THE XBOX 138
WHITE CHRISTMAS 141
TWILIGHT 143
ROUT OR STRATEGY? 145
05 SMARTPHONES 147
MOBILES AND MICROSOFT 147
ANDROID 150
ROKR AND A HARD PLACE 151
IPHONE, THAT S WHAT 154
JUST WALK IN 156
DISRUPTED 166
IMAGE 4
CONTENTS **
FREE AS IN DATA 169
THE DRAWER OF BROKEN DREAMS 172
DEVELOPERS AND THE IPHONE 175
FREE AS IN LUNCH 178
APPS FOR ALL 184
MONEY IN APPS 186
FLASH? AH 187
ENVY 193
THE LOSERS 194
ANDROID RISING 195
PATENTLY 205
APP PATENTS 210
TIPPING 211
THE REVOLUTION WILL BE HANDHELD 213
06 TABLETS 222
WITHIN FIVE YEARS 222
THIRD CATEGORY 226
APPLE DOMINANT 230
ALWAYS ON 232
POST-PC 235
GRAND UNIFIED THEORY 236
07 2011 239
NOTES 244
REFERENCES AND FURTHER READING 253
ACKNOWLEDGEMENTS 254
TRADEMARKS 255
INDEX 256
|
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| spelling | Arthur, Charles 1961- Verfasser (DE-588)1025173929 aut Digital wars Apple, Google, Microsoft and the battle for the internet Charles Arthur London [u.a] Kogan Page 2012 VII, 264 S. txt rdacontent n rdamedia nc rdacarrier Apple Computer, Inc Google (Firm) Microsoft Corporation Apple Computer Inc. (DE-588)1095305-X gnd rswk-swf Google LLC (DE-588)10122609-3 gnd rswk-swf Microsoft Corporation (DE-588)5003949-0 gnd rswk-swf Geschichte 1998-2011 gnd rswk-swf Internet industry United States Wettbewerb (DE-588)4065835-1 gnd rswk-swf USA Apple Computer Inc. (DE-588)1095305-X b Microsoft Corporation (DE-588)5003949-0 b Google LLC (DE-588)10122609-3 b Wettbewerb (DE-588)4065835-1 s Geschichte 1998-2011 z b DE-604 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024975004&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Arthur, Charles 1961- Digital wars Apple, Google, Microsoft and the battle for the internet Apple Computer, Inc Google (Firm) Microsoft Corporation Apple Computer Inc. (DE-588)1095305-X gnd Google LLC (DE-588)10122609-3 gnd Microsoft Corporation (DE-588)5003949-0 gnd Internet industry United States Wettbewerb (DE-588)4065835-1 gnd |
| subject_GND | (DE-588)1095305-X (DE-588)10122609-3 (DE-588)5003949-0 (DE-588)4065835-1 |
| title | Digital wars Apple, Google, Microsoft and the battle for the internet |
| title_auth | Digital wars Apple, Google, Microsoft and the battle for the internet |
| title_exact_search | Digital wars Apple, Google, Microsoft and the battle for the internet |
| title_full | Digital wars Apple, Google, Microsoft and the battle for the internet Charles Arthur |
| title_fullStr | Digital wars Apple, Google, Microsoft and the battle for the internet Charles Arthur |
| title_full_unstemmed | Digital wars Apple, Google, Microsoft and the battle for the internet Charles Arthur |
| title_short | Digital wars |
| title_sort | digital wars apple google microsoft and the battle for the internet |
| title_sub | Apple, Google, Microsoft and the battle for the internet |
| topic | Apple Computer, Inc Google (Firm) Microsoft Corporation Apple Computer Inc. (DE-588)1095305-X gnd Google LLC (DE-588)10122609-3 gnd Microsoft Corporation (DE-588)5003949-0 gnd Internet industry United States Wettbewerb (DE-588)4065835-1 gnd |
| topic_facet | Apple Computer, Inc Google (Firm) Microsoft Corporation Apple Computer Inc. Google LLC Internet industry United States Wettbewerb USA |
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