Identifying hidden needs: creating breakthrough products
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs...
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| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Basingstoke
Palgrave Macmillan
2010
|
| Subjects: | |
| Online Access: | UBR01 Volltext |
| Summary: | Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this |
| Physical Description: | 1 Online-Ressource (XXIV, 261 S.) graph. Darst. |
| Format: | Document |
| ISBN: | 9780230294486 |
Staff View
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| indexdate | 2024-07-10T00:17:16Z |
| institution | BVB |
| isbn | 9780230294486 |
| language | English |
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| physical | 1 Online-Ressource (XXIV, 261 S.) graph. Darst. |
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| publishDate | 2010 |
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| publisher | Palgrave Macmillan |
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| spelling | Goffin, Keith 1956- Verfasser (DE-588)121875024 aut Identifying hidden needs creating breakthrough products Keith Goffin ; Fred Lemke ; Ursula Koners Basingstoke Palgrave Macmillan 2010 1 Online-Ressource (XXIV, 261 S.) graph. Darst. txt rdacontent c rdamedia cr rdacarrier Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this Document Industry & industrial studies bicssc Business strategy bicssc Operational research bicssc Research & development management bicssc Industry eflch Produkteinführung (DE-588)4239366-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Innovationszyklus (DE-588)4274178-6 gnd rswk-swf Marketing research New products Marketing (DE-588)4037589-4 s Produkteinführung (DE-588)4239366-8 s Innovationszyklus (DE-588)4274178-6 s DE-604 Neues Produkt (DE-588)4171552-4 s Produktinnovation (DE-588)4047346-6 s Verbraucherverhalten (DE-588)4062644-1 s Marktforschung (DE-588)4037630-8 s Lemke, Fred Verfasser aut Koners, Ursula Verfasser (DE-588)142725110 aut Erscheint auch als Druck-Ausgabe, Hardcover 978-0-230-21976-2 http://www.palgraveconnect.com/doifinder/10.1057/9780230294486 Verlag Volltext |
| spellingShingle | Goffin, Keith 1956- Lemke, Fred Koners, Ursula Identifying hidden needs creating breakthrough products Industry & industrial studies bicssc Business strategy bicssc Operational research bicssc Research & development management bicssc Industry eflch Produkteinführung (DE-588)4239366-8 gnd Marketing (DE-588)4037589-4 gnd Produktinnovation (DE-588)4047346-6 gnd Neues Produkt (DE-588)4171552-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd Innovationszyklus (DE-588)4274178-6 gnd |
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| title | Identifying hidden needs creating breakthrough products |
| title_auth | Identifying hidden needs creating breakthrough products |
| title_exact_search | Identifying hidden needs creating breakthrough products |
| title_full | Identifying hidden needs creating breakthrough products Keith Goffin ; Fred Lemke ; Ursula Koners |
| title_fullStr | Identifying hidden needs creating breakthrough products Keith Goffin ; Fred Lemke ; Ursula Koners |
| title_full_unstemmed | Identifying hidden needs creating breakthrough products Keith Goffin ; Fred Lemke ; Ursula Koners |
| title_short | Identifying hidden needs |
| title_sort | identifying hidden needs creating breakthrough products |
| title_sub | creating breakthrough products |
| topic | Industry & industrial studies bicssc Business strategy bicssc Operational research bicssc Research & development management bicssc Industry eflch Produkteinführung (DE-588)4239366-8 gnd Marketing (DE-588)4037589-4 gnd Produktinnovation (DE-588)4047346-6 gnd Neues Produkt (DE-588)4171552-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd Innovationszyklus (DE-588)4274178-6 gnd |
| topic_facet | Industry & industrial studies Business strategy Operational research Research & development management Industry Produkteinführung Marketing Produktinnovation Neues Produkt Verbraucherverhalten Marktforschung Innovationszyklus |
| url | http://www.palgraveconnect.com/doifinder/10.1057/9780230294486 |
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