The strategic planning workbook:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2012
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 223 S. Ill., graph. Darst. |
| ISBN: | 9780749465001 |
Internformat
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| 245 | 1 | 0 | |a The strategic planning workbook |c Neville Lake |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2012 | |
| 300 | |a XIII, 223 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Unternehmensplanung |0 (DE-588)4078609-2 |2 gnd |9 rswk-swf |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-024973610 | ||
Datensatz im Suchindex
| _version_ | 1804149075197558784 |
|---|---|
| adam_text | IMAGE 1
CONTENTS
PREFACE VIII ACKNOWLEDGEMENTS XI ABOUT THE AUTHOR XII
01 GETTING A BIGGER BRAIN: HOW TO THINK LIKE A STRATEGIST L
THE REALLY BIG QUESTIONS 3 THE KEY TACTICAL QUESTIONS 19
02 WHAT ARE THEY THINKING? CUSTOMER ANALYSIS 25
THE CUSTOMER FROM YOUR POINT OF VIEW 25 CUSTOMERS - FROM THEIR POINT OF
VIEW 32
03 GETTING INTO THEIR HEADS: HOW TO UNDERSTAND YOUR CUSTOMERS 38
OBSERVATION 39 TALKING 39 FOCUS GROUPS 41 SURVEYS 42
04 WHO ELSE IS OUT THERE? POTENTIAL CUSTOMER ANALYSIS 45
CUSTOMERS FOR THE PRODUCTS/SERVICES YOU PROVIDE WHO ARE BUYING FROM YOUR
COMPETITORS 45 CUSTOMERS WHO ARE NOT YET BUYING THE PRODUCTS/SERVICES
YOU (AND OTHERS) PROVIDE 46 CUSTOMERS YOU COULD HAVE, IF YOU DEVELOPED
YOUR BUSINESS IN A
DIFFERENT DIRECTION 48
05 WHAT ARE THEY DOING? COMPETITOR ANALYSIS 51
COMPETITOR RELATIONSHIPS 51 COMPETITOR ANALYSIS 53 WHO ARE THE
POTENTIAL COMPETITORS? 56
IMAGE 2
CONTENTS
06 PRESSURE POINTS: UNDERSTANDING THE DRIVING FORCES IN YOUR INDUSTRY 58
ENVIRONMENTAL ANALYSIS 60 BARRIERS TO ENTRY ANALYSIS 63 AVAILABILITY
ANALYSIS 65
07 WHAT ARE WE THINKING? UNDERSTANDING WHAT IS HAPPENING IN YOUR
ORGANIZATION 67
STAKEHOLDER ANALYSIS 69 CULTURE ANALYSIS 70 SKILLS MATRIX/TALENT
ANALYSIS 74 FINANCIAL PERFORMANCE ANALYSIS 76 PROCESS PERFORMANCE (USING
THE SUB-OPTIMIZATION ANALYSIS) 77 RISK ANALYSIS 79 RESOURCES VERSUS
OUTCOMES ANALYSIS 80 CAUSE AND EFFECT ANALYSIS 82 RELATIVE SCALE
ANALYSIS (BENCHMARKING) 84 ABSOLUTE SCALE ANALYSIS (USING A FRAMEWORK)
87
CHANGE READINESS ANALYSIS 89
08 BUILDING THE GUIDERAILS FOR THE FUTURE: MISSION, VISION, VALUES AND
MEASURES 91
THE SHAPE OF THE STATEMENTS 92 THE MISSION, VISION AND VALUES WORKSHOP
98 REINFORCING THE STATEMENTS EVERY DAY 102
09 HOW TO PICK A STRATEGY THAT IS RIGHT FOR YOUR BUSINESS 106
FACILITATION 107 SCENARIO OPTIONS ANALYSIS 112 MARKET FUTURE ANALYSIS
114 LIFECYCLE ANALYSIS 117 PORTFOLIO ANALYSIS 119
SWOT ANALYSIS 121 CONCENTRATION OF EFFORT ANALYSIS 124 THE ACTIVITY
HEDGEHOG 129 MOVEMENT ANALYSIS 131
IMAGE 3
CONTENTS
10 MAKING STRATEGY HAPPEN: HOW TO LEAD YOUR BUSINESS TO
SUCCESS 133
UNITING THEMES 133 GENERIC STRATEGIES 135 THE ACTION WORKSHOP 144
11 SELLING YOUR MESSAGE 153
PUTTING IT IN WRITING 153 SHOW AND TELL 162
12 BRINGING IT ALL TOGETHER 171
A STRONG MANDATE 172 A STRONG PURPOSE 173 PREPARATION 173 THE RIGHT
PEOPLE 175 THE RIGHT ACTION PLAN 176 EARLY WINS 177
COMMUNICATION 178 LOCK-IN 178
13 TRICKS AND TRAPS ISI
TRICK 1: KEEPING PERSPECTIVE 182 TRICK 2: KEEPING A GRASP ON REALITY 185
TRICK 3: SEEING THE WORLD THROUGH OTHERS EYES 186 TRAP 1: FINDING THE
SOLUTION TOO SOON 189 TRAP 2: FOLLOWING CONVENTIONAL THINKING 190
TRAP 3: NOT FOCUSING ON OUTCOMES 192
APPENDIX: WORKSHEETS 195 INDEX 220
VIDEO MATERIAL TO SUPPORT THIS BOOK IS AVAILABLE AT THE KOGAN PAGE
WEBSITE:
WWW.KOGANPAGE.COM/EDITIONSAHE-STRATEGIC-PLANNING-WORKBOOK/9780749465001
|
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| author_GND | (DE-588)173564534 |
| author_facet | Lake, Neville |
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| author_sort | Lake, Neville |
| author_variant | n l nl |
| building | Verbundindex |
| bvnumber | BV040117442 |
| classification_rvk | QP 360 |
| ctrlnum | (OCoLC)796214034 (DE-599)BVBBV040117442 |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV040117442 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:17:15Z |
| institution | BVB |
| isbn | 9780749465001 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024973610 |
| oclc_num | 796214034 |
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| owner_facet | DE-1050 DE-1049 DE-1102 |
| physical | XIII, 223 S. Ill., graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Lake, Neville Verfasser (DE-588)173564534 aut The strategic planning workbook Neville Lake 3. ed. London [u.a.] Kogan Page 2012 XIII, 223 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 s Strategische Planung (DE-588)4309237-8 s DE-604 Erscheint auch als Online-Ausgabe 978-0-7494-6501-8 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024973610&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Lake, Neville The strategic planning workbook Unternehmensplanung (DE-588)4078609-2 gnd Strategische Planung (DE-588)4309237-8 gnd |
| subject_GND | (DE-588)4078609-2 (DE-588)4309237-8 |
| title | The strategic planning workbook |
| title_auth | The strategic planning workbook |
| title_exact_search | The strategic planning workbook |
| title_full | The strategic planning workbook Neville Lake |
| title_fullStr | The strategic planning workbook Neville Lake |
| title_full_unstemmed | The strategic planning workbook Neville Lake |
| title_short | The strategic planning workbook |
| title_sort | the strategic planning workbook |
| topic | Unternehmensplanung (DE-588)4078609-2 gnd Strategische Planung (DE-588)4309237-8 gnd |
| topic_facet | Unternehmensplanung Strategische Planung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024973610&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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