City branding: Theory and cases
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2011
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| Schlagworte: | |
| Online-Zugang: | UBR01 Volltext |
| Zusammenfassung: | The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases |
| Beschreibung: | 1 Online-Ressource (XXIX, 239 S.) Ill., graph. Darst. |
| Format: | Document |
| ISBN: | 9780230241855 9780230294790 |
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| isbn | 9780230241855 9780230294790 |
| language | English |
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| spelling | Dinnie, Keith Verfasser (DE-588)173979106 aut City branding Theory and cases Keith Dinnie Basingstoke Palgrave Macmillan 2011 1 Online-Ressource (XXIX, 239 S.) Ill., graph. Darst. txt rdacontent c rdamedia cr rdacarrier The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases Document Advertising bicssc International business bicssc Business and Management eflch Stadtmarketing (DE-588)4330651-2 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Stadtmarketing (DE-588)4330651-2 s DE-604 http://www.palgraveconnect.com/doifinder/10.1057/9780230294790 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dinnie, Keith City branding Theory and cases Advertising bicssc International business bicssc Business and Management eflch Stadtmarketing (DE-588)4330651-2 gnd |
| subject_GND | (DE-588)4330651-2 (DE-588)4143413-4 |
| title | City branding Theory and cases |
| title_auth | City branding Theory and cases |
| title_exact_search | City branding Theory and cases |
| title_full | City branding Theory and cases Keith Dinnie |
| title_fullStr | City branding Theory and cases Keith Dinnie |
| title_full_unstemmed | City branding Theory and cases Keith Dinnie |
| title_short | City branding |
| title_sort | city branding theory and cases |
| title_sub | Theory and cases |
| topic | Advertising bicssc International business bicssc Business and Management eflch Stadtmarketing (DE-588)4330651-2 gnd |
| topic_facet | Advertising International business Business and Management Stadtmarketing Aufsatzsammlung |
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