Verfügbarkeit: Marketing your library

Marketing your library: tips and tools that work

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Bibliographische Detailangaben
Weitere Verfasser:	Smallwood, Carol 1939- (HerausgeberIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Jefferson, NC [u.a.] McFarland 2012
Schlagworte:	Libraries > Marketing Libraries > Public relations Bibliothek Marketing Einführung
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	"In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. This anthology offers practical insight on marketing techniques specifically designed for libraries"--Provided by publisher. Includes bibliographical references and index
Beschreibung:	IX, 221 S. Ill.
ISBN:	9780786465439

Internformat

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Datensatz im Suchindex

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adam_text	Titel: Marketing your library Autor: Smallwood, Carol Jahr: 2012 Table of Contents Foreword 1 Michael Germano Preface 3 Carol Smallwood, Vera Gubnitskaia and Kerol Harrod Part I. Fundamentals 1. The Art of Personal Selling: Techniques for Library Marketing Wayne E. Finley 7 2. Brand Management Strategies for Information Services Christine A. Olson 15 3. Developing and Launching a Successful Library Messaging Campaign Christina Stoll 24 4. Marketing Principles: School Libraries and Beyond Lesley S. J. Farmer 32 5. Marketing Public Libraries: An International Perspective Deborah Lines Andersen and David F. Andersen 39 Part II. Strategy 6. Growing a Culture of Marketing: The Smith Library Experience Rosalind M. Ram, Becky Lynn DeMartini, and Zoia Zeresa Adam-Falevai 49 7. Establishing the Library in the Cultural Fabric of the Community: Ten Tips for Linking the Library to the World Barry K. Miller 56 8. Community Outreach at the Goddard Space Flight Center Library Kathleen Monaghan, Ann Marland Dash, and Bridget Burns 63 Part III. Finding Resources 9. Low Cost/No Cost, High Reward: Successful Programming in a Difficult Economy Paul S. Edwards 73 10. Marketing Small and Rural Public Libraries Michelle A. McIntyre and Melinda Tanner 80 11. Marketing Our Library Through Charitable Causes Anna Ercoli Schnitzer 88 12. Local Heroes Story time Generates Marketing Gold in Community Partnerships Elisabeth Newbold and June Engel 95 Part TV. Getting Recognized 13. Flaunt It If You ve Got It! Karen J. Wanamaker 107 14. Your Own Best Advocate: How to Justify a Media Specialist s Position Melissa Purcell 113 15. Successful Publicity for the 21st Century Library: Blending Traditional Library Marketing with Recruitment to the Profession Sheila Smyth 120 Part V. Media Matters 16. Gaining Coverage: Connecting and Communicating with the Media Anna Cangialosi and Sara Wedell 129 17. Interacting with Other Entities Using Social Media Michaela D. Willi Hooper and Emily Scharf 137 18. Blinding Glimpses of the Obvious: The Simple Things That Will Unleash Your Library s Star Power Joanne King 144 Part VI. Using Community Partnerships 19. Community Outreach: Downtown Scavenger Hunt and Business Holiday Discounts Mary Lou Carolan 153 20. The Why, What, Who, When, and How of Library Community Partnerships Jennifer L. Hopwood 159 21. Reaching Out to the Campus Community Through a Student Advocacy Group Cynthia M. Akers WTerri Pedersen Summey 166 Part VII. Event Planning and Implementation 22. Library Services Fair: Putting Friendly Faces with Valuable Services Kaley Daniel and Kimberly Vardeman 175 23. Selective (and Subtle) Marketing of Library Instruction Mark Aaron Polger and Karen Okamoto 183 24. Lions and Tigers and Fairs, Oh My! Ramona Lucius 191 25. The Crabby Librarian: Community Icon and Social Media Star Melanie A. Lyttle and Shawn D. Walsh 201 About the Contributors 209 Index 215
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dewey-tens	020 - Library and information sciences
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title	Marketing your library tips and tools that work
title_auth	Marketing your library tips and tools that work
title_exact_search	Marketing your library tips and tools that work
title_full	Marketing your library tips and tools that work ed. by Carol Smallwood ...
title_fullStr	Marketing your library tips and tools that work ed. by Carol Smallwood ...
title_full_unstemmed	Marketing your library tips and tools that work ed. by Carol Smallwood ...
title_short	Marketing your library
title_sort	marketing your library tips and tools that work
title_sub	tips and tools that work
topic	Libraries Marketing Libraries Public relations Bibliothek (DE-588)4006439-6 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Libraries Marketing Libraries Public relations Bibliothek Marketing Einführung
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