Worm, S. (2008). Ingredient branding as a brand building instrument: How ingredient brands gain from co-branded extensions. VDM-Verl. Müller.
Chicago-Zitierstil (17. Ausg.)Worm, Stefan. Ingredient Branding as a Brand Building Instrument: How Ingredient Brands Gain from Co-branded Extensions. Saarbrücken, Germany: VDM-Verl. Müller, 2008.
MLA-Zitierstil (9. Ausg.)Worm, Stefan. Ingredient Branding as a Brand Building Instrument: How Ingredient Brands Gain from Co-branded Extensions. VDM-Verl. Müller, 2008.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.