Ingredient branding as a brand building instrument: how ingredient brands gain from co-branded extensions
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Saarbrücken, Germany
VDM-Verl. Müller
2008
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. 101-107) |
| Beschreibung: | VI, 107 S. graph. Darst. 23 cm |
| ISBN: | 9783836468459 |
Internformat
MARC
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| 100 | 1 | |a Worm, Stefan |d 1977- |e Verfasser |0 (DE-588)139161198 |4 aut | |
| 245 | 1 | 0 | |a Ingredient branding as a brand building instrument |b how ingredient brands gain from co-branded extensions |c Stefan H. Worm |
| 264 | 1 | |a Saarbrücken, Germany |b VDM-Verl. Müller |c 2008 | |
| 300 | |a VI, 107 S. |b graph. Darst. |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 101-107) | ||
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Brand name products | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024959199 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Worm, Stefan 1977- |
| author_GND | (DE-588)139161198 |
| author_facet | Worm, Stefan 1977- |
| author_role | aut |
| author_sort | Worm, Stefan 1977- |
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| building | Verbundindex |
| bvnumber | BV040102692 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)796204251 (DE-599)BVBBV040102692 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV040102692 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:16:55Z |
| institution | BVB |
| isbn | 9783836468459 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024959199 |
| oclc_num | 796204251 |
| open_access_boolean | |
| owner | DE-N2 |
| owner_facet | DE-N2 |
| physical | VI, 107 S. graph. Darst. 23 cm |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | VDM-Verl. Müller |
| record_format | marc |
| spelling | Worm, Stefan 1977- Verfasser (DE-588)139161198 aut Ingredient branding as a brand building instrument how ingredient brands gain from co-branded extensions Stefan H. Worm Saarbrücken, Germany VDM-Verl. Müller 2008 VI, 107 S. graph. Darst. 23 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 101-107) Branding (Marketing) Brand name products |
| spellingShingle | Worm, Stefan 1977- Ingredient branding as a brand building instrument how ingredient brands gain from co-branded extensions Branding (Marketing) Brand name products |
| title | Ingredient branding as a brand building instrument how ingredient brands gain from co-branded extensions |
| title_auth | Ingredient branding as a brand building instrument how ingredient brands gain from co-branded extensions |
| title_exact_search | Ingredient branding as a brand building instrument how ingredient brands gain from co-branded extensions |
| title_full | Ingredient branding as a brand building instrument how ingredient brands gain from co-branded extensions Stefan H. Worm |
| title_fullStr | Ingredient branding as a brand building instrument how ingredient brands gain from co-branded extensions Stefan H. Worm |
| title_full_unstemmed | Ingredient branding as a brand building instrument how ingredient brands gain from co-branded extensions Stefan H. Worm |
| title_short | Ingredient branding as a brand building instrument |
| title_sort | ingredient branding as a brand building instrument how ingredient brands gain from co branded extensions |
| title_sub | how ingredient brands gain from co-branded extensions |
| topic | Branding (Marketing) Brand name products |
| topic_facet | Branding (Marketing) Brand name products |
| work_keys_str_mv | AT wormstefan ingredientbrandingasabrandbuildinginstrumenthowingredientbrandsgainfromcobrandedextensions |