Global marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston
Pearson
2013
|
| Ausgabe: | 7th ed. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | xxiii, 568 p. ill., maps 28 cm |
| ISBN: | 9780132719155 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV040101606 | ||
| 003 | DE-604 | ||
| 005 | 20131118 | ||
| 007 | t | ||
| 008 | 120416s2013 xxuab|| |||| 00||| eng d | ||
| 010 | |a 2011043720 | ||
| 020 | |a 9780132719155 |c pbk. : alk. paper |9 978-0-13-271915-5 | ||
| 035 | |a (OCoLC)796221725 | ||
| 035 | |a (DE-599)BVBBV040101606 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 050 | 0 | |a HF1416 | |
| 082 | 0 | |a 658.8/4 | |
| 100 | 1 | |a Keegan, Warren J. |d 1936-2014 |e Verfasser |0 (DE-588)123495075 |4 aut | |
| 245 | 1 | 0 | |a Global marketing |c Warren J. Keegan ; Mark C. Green |
| 250 | |a 7th ed. | ||
| 264 | 1 | |a Boston |b Pearson |c 2013 | |
| 300 | |a xxiii, 568 p. |b ill., maps |c 28 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 4 | |a Export marketing | |
| 700 | 1 | |a Green, Mark C. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024958137 | ||
Datensatz im Suchindex
| _version_ | 1804149052197044224 |
|---|---|
| any_adam_object | |
| author | Keegan, Warren J. 1936-2014 Green, Mark C. |
| author_GND | (DE-588)123495075 |
| author_facet | Keegan, Warren J. 1936-2014 Green, Mark C. |
| author_role | aut aut |
| author_sort | Keegan, Warren J. 1936-2014 |
| author_variant | w j k wj wjk m c g mc mcg |
| building | Verbundindex |
| bvnumber | BV040101606 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)796221725 (DE-599)BVBBV040101606 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 7th ed. |
| format | Book |
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| id | DE-604.BV040101606 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:16:54Z |
| institution | BVB |
| isbn | 9780132719155 |
| language | English |
| lccn | 2011043720 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024958137 |
| oclc_num | 796221725 |
| open_access_boolean | |
| physical | xxiii, 568 p. ill., maps 28 cm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Pearson |
| record_format | marc |
| spelling | Keegan, Warren J. 1936-2014 Verfasser (DE-588)123495075 aut Global marketing Warren J. Keegan ; Mark C. Green 7th ed. Boston Pearson 2013 xxiii, 568 p. ill., maps 28 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Export marketing Green, Mark C. Verfasser aut |
| spellingShingle | Keegan, Warren J. 1936-2014 Green, Mark C. Global marketing Export marketing |
| title | Global marketing |
| title_auth | Global marketing |
| title_exact_search | Global marketing |
| title_full | Global marketing Warren J. Keegan ; Mark C. Green |
| title_fullStr | Global marketing Warren J. Keegan ; Mark C. Green |
| title_full_unstemmed | Global marketing Warren J. Keegan ; Mark C. Green |
| title_short | Global marketing |
| title_sort | global marketing |
| topic | Export marketing |
| topic_facet | Export marketing |
| work_keys_str_mv | AT keeganwarrenj globalmarketing AT greenmarkc globalmarketing |