Business strategies at the bottom of the pyramid:
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2011
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 164 S. Ill., graph. Darst. |
Internformat
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Datensatz im Suchindex
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| adam_text | Titel: Business strategies at the bottom of the pyramid
Autor: Schuster, Tassilo
Jahr: 2011
Contents
Page
Contents..........................................................................................................................Ill
List of Figures.................................................................................................................VI
List of Tables...............................................................................................................VIII
List of Abbreviations......................................................................................................IX
1 Introduction and outline.............................................................................................1
1.1 Relevance, problem definition and research objectives......................................1
1.2 Structure of the dissertation project....................................................................7
1.3 List of publications.............................................................................................9
2 Tata Nano: The car for the bottom of the pyramid..................................................11
2.1 Case overview...................................................................................................11
2.2 The Indian automotive industry........................................................................12
2.2.1 Policy and regulatory framework..............................................................12
2.2.2 Supply and demand....................................................................................12
2.3 Tata - India s industrial powerhouse.................................................................18
2.3.1 The Tata Group..........................................................................................18
2.3.2 Tata Motors Limited..................................................................................20
2.4 The development of the Nano...........................................................................23
2.5 Outlook.............................................................................................................27
3 Markets at the bottom of the pyramid: Definition and characteristics.....................29
3.1 Market-based approaches to poverty alleviation..............................................30
3.2 The bottom of the pyramid - Definition and characteristics.............................34
3.2.1 Definition of markets at the BOP..............................................................34
3.2.2 Characteristics of markets at the BOP.......................................................39
3.3 Challenges of the BOP for corporate strategies................................................47
4 Market entry of multinational companies in markets at the bottom
of the pyramid: A learning perspective....................................................................53
4.1 Introduction.......................................................................................................53
4.2 Theoretical foundation: The learning perspective of the
internationalization process model...................................................................56
4.3 A learning perspective on BOP-markets...........................................................58
4.4 Methodology.....................................................................................................59
4.4.1 Research design.........................................................................................59
4.4.2 Case selection............................................................................................60
4.4.3 Data collection and method of analysis.....................................................61
4.5 Within case analysis..........................................................................................62
4.5.1 The case Allianz .....................................................................................62
4.5.2 The case Unilever ...................................................................................64
4.5.3 The case Vodafone .................................................................................67
4.6 Cross-case analysis...........................................................................................70
4.7 Conclusions, limitations and implications for further research........................77
5 Resource dependency and innovative strategies in markets
at the bottom of the pyramid....................................................................................81
5.1 Introduction.......................................................................................................81
5.2 Resource dependence theory and strategies in BOP-markets...........................88
5.3 RDT and firms in BOP-markets.......................................................................91
5.4 Hypotheses........................................................................................................92
5.4.1 Internalizing resources...............................................................................92
5.4.2 Forming coalitions.....................................................................................93
5.4.3 Improving environmental conditions.........................................................94
5.4.4 Effects of non-traditional partnerships......................................................95
5.4.5 Strategies and firm performance................................................................96
5.5 Methodology.....................................................................................................99
5.5.1 Research setting and data collection..........................................................99
5.5.2 Measures..................................................................................................100
5.5.3 Selection of statistical method.................................................................101
5.6 Results and discussion....................................................................................103
5.6.1 Model assessment....................................................................................103
5.6.2 Statistical results and hypotheses tests.....................................................106
5.6.3 Discussion................................................................................................108
5.7 Contributions, limitations and further research..............................................109
6 Relationships with cross-sector stakeholders in BOP-markets..............................113
6.1 Introduction.....................................................................................................113
6.2 Theory and hypotheses...................................................................................115
6.2.1 Stakeholder relationships and responsiveness to customer needs...........118
6.2.2 Stakeholder relations and responsiveness to market conditions..............119
6.2.3 Stakeholder relations and responsiveness
to the institutional environment..............................................................121
6.3 Methodology...................................................................................................121
6.3.1 Research setting and data collection........................................................121
6.3.2 Measures..................................................................................................123
6.4 Results.............................................................................................................125
6.5 Discussion.......................................................................................................128
6.6 Contributions and theoretical insights............................................................129
6.7 Managerial relevance......................................................................................130
6.8 Limitations and research directions................................................................131
7 Conclusion.............................................................................................................133
References.................................................................................................................137
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| title | Business strategies at the bottom of the pyramid |
| title_auth | Business strategies at the bottom of the pyramid |
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| title_full | Business strategies at the bottom of the pyramid vorgelegt von: Tassilo Schuster |
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| title_short | Business strategies at the bottom of the pyramid |
| title_sort | business strategies at the bottom of the pyramid |
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