Ethics in marketing and communications: towards a global perspective
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York
Palgrave Macmillan
2012
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xi, 130 p.) |
| ISBN: | 9780230358553 9780230367142 |
Internformat
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| indexdate | 2024-07-10T00:16:45Z |
| institution | BVB |
| isbn | 9780230358553 9780230367142 |
| language | English |
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| spelling | Ethics in marketing and communications towards a global perspective edited by Mary M. McKinley New York Palgrave Macmillan 2012 1 Online-Ressource (xi, 130 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Online-Ausgabe Palo Alto, Calif. ebrary605 L Online-Ausgabe Business ethics Social responsibility of business Wirtschaftsethik (DE-588)4066439-9 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Wirtschaftsethik (DE-588)4066439-9 s 2\p DE-604 McKinley, Mary M. Sonstige (DE-588)1018400842 oth Reproduktion von Ethics in marketing and communications 2012 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ethics in marketing and communications towards a global perspective Business ethics Social responsibility of business Wirtschaftsethik (DE-588)4066439-9 gnd |
| subject_GND | (DE-588)4066439-9 (DE-588)4143413-4 |
| title | Ethics in marketing and communications towards a global perspective |
| title_auth | Ethics in marketing and communications towards a global perspective |
| title_exact_search | Ethics in marketing and communications towards a global perspective |
| title_full | Ethics in marketing and communications towards a global perspective edited by Mary M. McKinley |
| title_fullStr | Ethics in marketing and communications towards a global perspective edited by Mary M. McKinley |
| title_full_unstemmed | Ethics in marketing and communications towards a global perspective edited by Mary M. McKinley |
| title_short | Ethics in marketing and communications |
| title_sort | ethics in marketing and communications towards a global perspective |
| title_sub | towards a global perspective |
| topic | Business ethics Social responsibility of business Wirtschaftsethik (DE-588)4066439-9 gnd |
| topic_facet | Business ethics Social responsibility of business Wirtschaftsethik Aufsatzsammlung |
| work_keys_str_mv | AT mckinleymarym ethicsinmarketingandcommunicationstowardsaglobalperspective |