APA-Zitierstil (7. Ausg.)

De Chernatony, L., MacDonald, M., & Wallace, E. (2010). Creating powerful brands (4th ed.). Butterworth-Heinemann.

Chicago-Zitierstil (17. Ausg.)

De Chernatony, Leslie, Malcolm MacDonald, und Elaine Wallace. Creating Powerful Brands. 4th ed. Oxford: Butterworth-Heinemann, 2010.

MLA-Zitierstil (9. Ausg.)

De Chernatony, Leslie, et al. Creating Powerful Brands. 4th ed. Butterworth-Heinemann, 2010.