Creating powerful brands:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Butterworth-Heinemann
2010
|
| Ausgabe: | 4th ed. |
| Schlagworte: | |
| Beschreibung: | Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003 Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xxv, 483 p.) |
| ISBN: | 9781856178501 |
Internformat
MARC
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| 245 | 1 | 0 | |a Creating powerful brands |c Leslie De Chernatony ; Malcolm McDonald ; Elaine Wallace |
| 250 | |a 4th ed. | ||
| 264 | 1 | |a Oxford |b Butterworth-Heinemann |c 2010 | |
| 300 | |a 1 Online-Ressource (xxv, 483 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003 | ||
| 500 | |a Includes bibliographical references and index | ||
| 533 | |a Online-Ausgabe |b Palo Alto, Calif. |c ebrary605 L |a Online-Ausgabe | ||
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Product management | |
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| 700 | 1 | |a MacDonald, Malcolm |e Verfasser |4 aut | |
| 700 | 1 | |a Wallace, Elaine |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Reproduktion von |a De Chernatony, Leslie |t Creating powerful brands |d 2010 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 1-85617-849-8 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-1-85617-849-5 |
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Datensatz im Suchindex
| _version_ | 1804149042907709440 |
|---|---|
| any_adam_object | |
| author | De Chernatony, Leslie MacDonald, Malcolm Wallace, Elaine |
| author_facet | De Chernatony, Leslie MacDonald, Malcolm Wallace, Elaine |
| author_role | aut aut aut |
| author_sort | De Chernatony, Leslie |
| author_variant | c l d cl cld m m mm e w ew |
| building | Verbundindex |
| bvnumber | BV040090018 |
| classification_rvk | QP 624 |
| collection | ZDB-38-EBR |
| ctrlnum | (OCoLC)694146461 (DE-599)BVBBV040090018 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4th ed. |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:16:45Z |
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| isbn | 9781856178501 |
| language | English |
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| physical | 1 Online-Ressource (xxv, 483 p.) |
| psigel | ZDB-38-EBR UER_PDA_EBR_Kauf |
| publishDate | 2010 |
| publishDateSearch | 2010 |
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| publisher | Butterworth-Heinemann |
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| spelling | De Chernatony, Leslie Verfasser aut Creating powerful brands Leslie De Chernatony ; Malcolm McDonald ; Elaine Wallace 4th ed. Oxford Butterworth-Heinemann 2010 1 Online-Ressource (xxv, 483 p.) txt rdacontent c rdamedia cr rdacarrier Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003 Includes bibliographical references and index Online-Ausgabe Palo Alto, Calif. ebrary605 L Online-Ausgabe Brand name products Product management Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s 1\p DE-604 Markenartikel (DE-588)4037584-5 s 2\p DE-604 MacDonald, Malcolm Verfasser aut Wallace, Elaine Verfasser aut Reproduktion von De Chernatony, Leslie Creating powerful brands 2010 Erscheint auch als Druck-Ausgabe, Paperback 1-85617-849-8 Erscheint auch als Druck-Ausgabe, Paperback 978-1-85617-849-5 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | De Chernatony, Leslie MacDonald, Malcolm Wallace, Elaine Creating powerful brands Brand name products Product management Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4144679-3 |
| title | Creating powerful brands |
| title_auth | Creating powerful brands |
| title_exact_search | Creating powerful brands |
| title_full | Creating powerful brands Leslie De Chernatony ; Malcolm McDonald ; Elaine Wallace |
| title_fullStr | Creating powerful brands Leslie De Chernatony ; Malcolm McDonald ; Elaine Wallace |
| title_full_unstemmed | Creating powerful brands Leslie De Chernatony ; Malcolm McDonald ; Elaine Wallace |
| title_short | Creating powerful brands |
| title_sort | creating powerful brands |
| topic | Brand name products Product management Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Brand name products Product management Markenartikel Markenpolitik |
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