Bibliographische Detailangaben

Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Cambridge, UK Cambridge University Press 2010
Schlagworte:	Marketing Strategic planning Unternehmenstheorie Industrieökonomie Fallstudiensammlung
Beschreibung:	Includes bibliographical references and index What is Markets and strategies? -- Firms, consumers and the market -- Static imperfect competition -- Dynamic aspects of imperfect competition -- Product differentiation -- Advertising and related marketing strategies -- Consumer inertia -- Group pricing and personalized pricing -- Menu pricing -- Intertemporal price discrimination -- Bundling -- Asymmetric information, price and advertising signals -- Marketing tools for experience goods -- Cartels and tacit collusion -- Horizontal mergers -- Strategic incumbents and entry -- Vertically related markets -- Innovation and R&D -- Intellectual property -- Markets with network goods -- Strategies for network goods -- Markets with intermediated goods -- Information and reputation in intermediated product markets "Industrial Organization: Markets and Strategies provides an up-to-date account of modern industrial organization that blends theory with real-world applications. Written in a clear and accessible style, it acquaints the reader with the most important models for understanding strategies chosen by firms with market power and shows how such firms adapt to different market environments. It covers a wide range of topics including recent developments on product bundling, branding strategies, restrictions in vertical supply relationships, intellectual property protection, and two-sided markets, to name just a few. Models are presented in detail and the main results are summarized as lessons. Formal theory is complemented throughout by real-world cases that show students how it applies to actual organizational settings. The book is accompanied by a website containing a number of additional resources for lecturers and students, including exercises, answers to review questions, case material and slides"--Provided by publisher "Among the numerous decisions taken by firms is the make-or-buy decision, whereby firms compare the costs and benefits of manufacturing a product or service against purchasing it. Typically, the firm will prefer the 'make' option over the 'buy' option if the purchase price is higher than the in-house manufacturing cost or if outside suppliers are unreliable. Naturally, the firm must also have the necessary skills and equipment to meet its own product standards. There is a clear analogy between this generic dilemma and the decision process that led us to write this book. As industrial organization teachers since the start of our academic careers, we have both long relied on existing textbooks to support our courses. Yet, through the years, our needs became different from the offers of outside suppliers. That is, the 'make' option started to become more tempting than the 'buy' option"--Provided by publisher
Beschreibung:	1 Online-Ressource (xxi, 702 p.) 26 cm
ISBN:	9783836607421