Pricing segmentation and analytics:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Business Expert Press
c2012
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Marketing strategy collection
|
| Schlagworte: | |
| Beschreibung: | Mode of access: World Wide Web. - System requirements: Adobe Acrobat reader Includes bibliographical references (p. 147-151) and index 1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts |
| Beschreibung: | 1 electronic text (160 p.) |
| ISBN: | 9781606492581 |
Internformat
MARC
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| 245 | 1 | 0 | |a Pricing segmentation and analytics |c Tudor Bodea and Mark Ferguson |
| 250 | |a 1st ed | ||
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| 300 | |a 1 electronic text (160 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Marketing strategy collection | |
| 500 | |a Mode of access: World Wide Web. - System requirements: Adobe Acrobat reader | ||
| 500 | |a Includes bibliographical references (p. 147-151) and index | ||
| 500 | |a 1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index | ||
| 500 | |a Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts | ||
| 650 | 4 | |a Pricing | |
| 650 | 4 | |a Revenue management | |
| 650 | 4 | |a Market segmentation | |
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| 650 | 0 | 7 | |a Preispolitik |0 (DE-588)4047118-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804149042569019392 |
|---|---|
| any_adam_object | |
| author | Bodea, Tudor Ferguson, Mark |
| author_facet | Bodea, Tudor Ferguson, Mark |
| author_role | aut aut |
| author_sort | Bodea, Tudor |
| author_variant | t b tb m f mf |
| building | Verbundindex |
| bvnumber | BV040082344 |
| collection | ZDB-38-EBR |
| ctrlnum | (OCoLC)774870137 (DE-599)BVBBV040082344 |
| dewey-full | 658.816 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.816 |
| dewey-search | 658.816 |
| dewey-sort | 3658.816 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV040082344 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:16:44Z |
| institution | BVB |
| isbn | 9781606492581 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024939022 |
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| physical | 1 electronic text (160 p.) |
| psigel | ZDB-38-EBR UER_PDA_EBR_Kauf |
| publishDate | 2012 |
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| publishDateSort | 2012 |
| publisher | Business Expert Press |
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| series2 | Marketing strategy collection |
| spelling | Bodea, Tudor Verfasser aut Pricing segmentation and analytics Tudor Bodea and Mark Ferguson 1st ed [New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press c2012 1 electronic text (160 p.) txt rdacontent c rdamedia cr rdacarrier Marketing strategy collection Mode of access: World Wide Web. - System requirements: Adobe Acrobat reader Includes bibliographical references (p. 147-151) and index 1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts Pricing Revenue management Market segmentation Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Preispolitik (DE-588)4047118-4 gnd rswk-swf Preispolitik (DE-588)4047118-4 s Marktsegmentierung (DE-588)4037644-8 s 1\p DE-604 Ferguson, Mark Verfasser aut Erscheint auch als Druck-Ausgabe, Paperback 978-1-60649-257-4 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bodea, Tudor Ferguson, Mark Pricing segmentation and analytics Pricing Revenue management Market segmentation Marktsegmentierung (DE-588)4037644-8 gnd Preispolitik (DE-588)4047118-4 gnd |
| subject_GND | (DE-588)4037644-8 (DE-588)4047118-4 |
| title | Pricing segmentation and analytics |
| title_auth | Pricing segmentation and analytics |
| title_exact_search | Pricing segmentation and analytics |
| title_full | Pricing segmentation and analytics Tudor Bodea and Mark Ferguson |
| title_fullStr | Pricing segmentation and analytics Tudor Bodea and Mark Ferguson |
| title_full_unstemmed | Pricing segmentation and analytics Tudor Bodea and Mark Ferguson |
| title_short | Pricing segmentation and analytics |
| title_sort | pricing segmentation and analytics |
| topic | Pricing Revenue management Market segmentation Marktsegmentierung (DE-588)4037644-8 gnd Preispolitik (DE-588)4047118-4 gnd |
| topic_facet | Pricing Revenue management Market segmentation Marktsegmentierung Preispolitik |
| work_keys_str_mv | AT bodeatudor pricingsegmentationandanalytics AT fergusonmark pricingsegmentationandanalytics |