APA (7th ed.) Citation

(2010). Data-driven marketing: The 15 metrics everyone in marketing should know. Wiley.

Chicago Style (17th ed.) Citation

Data-driven Marketing: The 15 Metrics Everyone in Marketing Should Know. Hoboken, N.J: Wiley, 2010.

MLA (9th ed.) Citation

Data-driven Marketing: The 15 Metrics Everyone in Marketing Should Know. Wiley, 2010.

Warning: These citations may not always be 100% accurate.