Data-driven marketing: the 15 metrics everyone in marketing should know
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
c2010
|
| Schlagworte: | |
| Online-Zugang: | UBR01 |
| Beschreibung: | 1 Online-Ressource (xxi, 298 p) |
| ISBN: | 9780470504543 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV040079219 | ||
| 003 | DE-604 | ||
| 005 | 20130506 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 120412s2010 |||| o||u| ||||||eng d | ||
| 020 | |a 9780470504543 |c cloth |9 978-0-470-50454-3 | ||
| 035 | |a (OCoLC)690911474 | ||
| 035 | |a (DE-599)BVBBV040079219 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 | ||
| 050 | 0 | |a HF5415.2 | |
| 082 | 0 | |a 658.8/3 |2 22 | |
| 082 | 0 | |a 658.8/3 | |
| 245 | 1 | 0 | |a Data-driven marketing |b the 15 metrics everyone in marketing should know |c Mark Jeffery |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c c2010 | |
| 300 | |a 1 Online-Ressource (xxi, 298 p) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 533 | |a Online-Ausgabe |b Palo Alto, Calif. |c ebrary605 L |a Online-Ausgabe | ||
| 650 | 4 | |a Mathematisches Modell | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Marketing / Mathematical models | |
| 650 | 4 | |a Marketing / Case studies | |
| 650 | 0 | 7 | |a Effizienzmessung |0 (DE-588)4151076-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kennzahl |0 (DE-588)4114166-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Effizienzmessung |0 (DE-588)4151076-8 |D s |
| 689 | 0 | 2 | |a Kennzahl |0 (DE-588)4114166-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Jeffery, Mark |d 1965- |e Sonstige |0 (DE-588)140738592 |4 oth | |
| 776 | 0 | 8 | |i Reproduktion von |t Data-driven marketing |d c2010 |
| 912 | |a ZDB-38-EBE |a ZDB-30-PQE | ||
| 940 | 1 | |q UBR_PDA_EBR_Kauf | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024935897 | ||
| 966 | e | |u http://site.ebrary.com/lib/uniregensburg/Doc?id=10366652 |l UBR01 |p ZDB-30-PQE |q UBR Ebrary Altdatenübernahme |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804149042430607360 |
|---|---|
| any_adam_object | |
| author_GND | (DE-588)140738592 |
| building | Verbundindex |
| bvnumber | BV040079219 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-38-EBE ZDB-30-PQE |
| ctrlnum | (OCoLC)690911474 (DE-599)BVBBV040079219 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01817nmm a2200493zc 4500</leader><controlfield tag="001">BV040079219</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130506 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">120412s2010 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470504543</subfield><subfield code="c">cloth</subfield><subfield code="9">978-0-470-50454-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)690911474</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040079219</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.2</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/3</subfield><subfield code="2">22</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/3</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Data-driven marketing</subfield><subfield code="b">the 15 metrics everyone in marketing should know</subfield><subfield code="c">Mark Jeffery</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, N.J.</subfield><subfield code="b">Wiley</subfield><subfield code="c">c2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxi, 298 p)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Online-Ausgabe</subfield><subfield code="b">Palo Alto, Calif.</subfield><subfield code="c">ebrary605 L</subfield><subfield code="a">Online-Ausgabe</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mathematisches Modell</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing / Mathematical models</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing / Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Effizienzmessung</subfield><subfield code="0">(DE-588)4151076-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kennzahl</subfield><subfield code="0">(DE-588)4114166-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Effizienzmessung</subfield><subfield code="0">(DE-588)4151076-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kennzahl</subfield><subfield code="0">(DE-588)4114166-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Jeffery, Mark</subfield><subfield code="d">1965-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)140738592</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Reproduktion von</subfield><subfield code="t">Data-driven marketing</subfield><subfield code="d">c2010</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-38-EBE</subfield><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">UBR_PDA_EBR_Kauf</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-024935897</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://site.ebrary.com/lib/uniregensburg/Doc?id=10366652</subfield><subfield code="l">UBR01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">UBR Ebrary Altdatenübernahme</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV040079219 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:16:44Z |
| institution | BVB |
| isbn | 9780470504543 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024935897 |
| oclc_num | 690911474 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource (xxi, 298 p) |
| psigel | ZDB-38-EBE ZDB-30-PQE UBR_PDA_EBR_Kauf ZDB-30-PQE UBR Ebrary Altdatenübernahme |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Wiley |
| record_format | marc |
| spelling | Data-driven marketing the 15 metrics everyone in marketing should know Mark Jeffery Hoboken, N.J. Wiley c2010 1 Online-Ressource (xxi, 298 p) txt rdacontent c rdamedia cr rdacarrier Online-Ausgabe Palo Alto, Calif. ebrary605 L Online-Ausgabe Mathematisches Modell Marketing research Marketing / Mathematical models Marketing / Case studies Effizienzmessung (DE-588)4151076-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kennzahl (DE-588)4114166-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Effizienzmessung (DE-588)4151076-8 s Kennzahl (DE-588)4114166-0 s DE-604 Jeffery, Mark 1965- Sonstige (DE-588)140738592 oth Reproduktion von Data-driven marketing c2010 |
| spellingShingle | Data-driven marketing the 15 metrics everyone in marketing should know Mathematisches Modell Marketing research Marketing / Mathematical models Marketing / Case studies Effizienzmessung (DE-588)4151076-8 gnd Marketing (DE-588)4037589-4 gnd Kennzahl (DE-588)4114166-0 gnd |
| subject_GND | (DE-588)4151076-8 (DE-588)4037589-4 (DE-588)4114166-0 (DE-588)4522595-3 |
| title | Data-driven marketing the 15 metrics everyone in marketing should know |
| title_auth | Data-driven marketing the 15 metrics everyone in marketing should know |
| title_exact_search | Data-driven marketing the 15 metrics everyone in marketing should know |
| title_full | Data-driven marketing the 15 metrics everyone in marketing should know Mark Jeffery |
| title_fullStr | Data-driven marketing the 15 metrics everyone in marketing should know Mark Jeffery |
| title_full_unstemmed | Data-driven marketing the 15 metrics everyone in marketing should know Mark Jeffery |
| title_short | Data-driven marketing |
| title_sort | data driven marketing the 15 metrics everyone in marketing should know |
| title_sub | the 15 metrics everyone in marketing should know |
| topic | Mathematisches Modell Marketing research Marketing / Mathematical models Marketing / Case studies Effizienzmessung (DE-588)4151076-8 gnd Marketing (DE-588)4037589-4 gnd Kennzahl (DE-588)4114166-0 gnd |
| topic_facet | Mathematisches Modell Marketing research Marketing / Mathematical models Marketing / Case studies Effizienzmessung Marketing Kennzahl Fallstudiensammlung |
| work_keys_str_mv | AT jefferymark datadrivenmarketingthe15metricseveryoneinmarketingshouldknow |