Guerilla marketing und Virales Marketing: Alternativen zur klassischen Werbung?
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | German |
Veröffentlicht: |
Hamburg
Druck Diplomica
2007
|
Schlagworte: | |
Beschreibung: | Includes bibliographical references |
Beschreibung: | 1 Online-Ressource (126 p.) |
ISBN: | 9783836654937 9783836604932 |
Internformat
MARC
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035 | |a (DE-599)BVBBV040071761 | ||
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245 | 1 | 0 | |a Guerilla marketing und Virales Marketing |b Alternativen zur klassischen Werbung? |c Regina Kutzborski |
264 | 1 | |a Hamburg |b Druck Diplomica |c 2007 | |
300 | |a 1 Online-Ressource (126 p.) | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
500 | |a Includes bibliographical references | ||
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650 | 4 | |a Marketing | |
650 | 4 | |a Viral marketing | |
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650 | 0 | 7 | |a Buzz-Marketing |0 (DE-588)1069965308 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Viral Marketing |0 (DE-588)7564917-2 |2 gnd |9 rswk-swf |
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776 | 0 | 8 | |i Reproduktion von |a Kutzborski, Regina, 1977- |t Guerilla marketing und Virales Marketing |d 2007 |
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Datensatz im Suchindex
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---|---|
adam_text | |
any_adam_object | |
author | Kutzborski, Regina 1977- |
author_GND | (DE-588)136927181 |
author_facet | Kutzborski, Regina 1977- |
author_role | aut |
author_sort | Kutzborski, Regina 1977- |
author_variant | r k rk |
building | Verbundindex |
bvnumber | BV040071761 |
classification_rvk | QP 600 QP 621 |
collection | ZDB-38-EBR |
ctrlnum | (OCoLC)873905360 (DE-599)BVBBV040071761 |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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genre | 1\p (DE-588)4113937-9 Hochschulschrift gnd-content |
genre_facet | Hochschulschrift |
id | DE-604.BV040071761 |
illustrated | Not Illustrated |
indexdate | 2024-08-27T00:04:25Z |
institution | BVB |
isbn | 9783836654937 9783836604932 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024928439 |
oclc_num | 873905360 |
open_access_boolean | |
owner | DE-29 |
owner_facet | DE-29 |
physical | 1 Online-Ressource (126 p.) |
psigel | ZDB-38-EBR UER_PDA_EBR_Kauf |
publishDate | 2007 |
publishDateSearch | 2007 |
publishDateSort | 2007 |
publisher | Druck Diplomica |
record_format | marc |
spelling | Kutzborski, Regina 1977- Verfasser (DE-588)136927181 aut Guerilla marketing und Virales Marketing Alternativen zur klassischen Werbung? Regina Kutzborski Hamburg Druck Diplomica 2007 1 Online-Ressource (126 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references Online-Ausgabe Palo Alto, Calif. ebrary605 L Online-Ausgabe Marketing Viral marketing Marketing (DE-588)4037589-4 gnd rswk-swf Buzz-Marketing (DE-588)1069965308 gnd rswk-swf Viral Marketing (DE-588)7564917-2 gnd rswk-swf 1\p (DE-588)4113937-9 Hochschulschrift gnd-content Marketing (DE-588)4037589-4 s Viral Marketing (DE-588)7564917-2 s DE-604 Buzz-Marketing (DE-588)1069965308 s 2\p DE-604 Reproduktion von Kutzborski, Regina, 1977- Guerilla marketing und Virales Marketing 2007 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Kutzborski, Regina 1977- Guerilla marketing und Virales Marketing Alternativen zur klassischen Werbung? Marketing Viral marketing Marketing (DE-588)4037589-4 gnd Buzz-Marketing (DE-588)1069965308 gnd Viral Marketing (DE-588)7564917-2 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)1069965308 (DE-588)7564917-2 (DE-588)4113937-9 |
title | Guerilla marketing und Virales Marketing Alternativen zur klassischen Werbung? |
title_auth | Guerilla marketing und Virales Marketing Alternativen zur klassischen Werbung? |
title_exact_search | Guerilla marketing und Virales Marketing Alternativen zur klassischen Werbung? |
title_full | Guerilla marketing und Virales Marketing Alternativen zur klassischen Werbung? Regina Kutzborski |
title_fullStr | Guerilla marketing und Virales Marketing Alternativen zur klassischen Werbung? Regina Kutzborski |
title_full_unstemmed | Guerilla marketing und Virales Marketing Alternativen zur klassischen Werbung? Regina Kutzborski |
title_short | Guerilla marketing und Virales Marketing |
title_sort | guerilla marketing und virales marketing alternativen zur klassischen werbung |
title_sub | Alternativen zur klassischen Werbung? |
topic | Marketing Viral marketing Marketing (DE-588)4037589-4 gnd Buzz-Marketing (DE-588)1069965308 gnd Viral Marketing (DE-588)7564917-2 gnd |
topic_facet | Marketing Viral marketing Buzz-Marketing Viral Marketing Hochschulschrift |
work_keys_str_mv | AT kutzborskiregina guerillamarketingundviralesmarketingalternativenzurklassischenwerbung |