Reverse psychology marketing: the death of traditional marketing and the rise of the new "pull" game
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Houndmills, Baskingstoke, Hampshire
Palgrave MacMillan
2007
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xiv, 198 p.) |
| ISBN: | 9780230625068 |
Internformat
MARC
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| 035 | |a (OCoLC)873905114 | ||
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| 100 | 1 | |a Sinha, Indrajit |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Reverse psychology marketing |b the death of traditional marketing and the rise of the new "pull" game |c Indrajit Sinha ; Thomas Foscht |
| 264 | 1 | |a Houndmills, Baskingstoke, Hampshire |b Palgrave MacMillan |c 2007 | |
| 300 | |a 1 Online-Ressource (xiv, 198 p.) | ||
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| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Marketing / Psychological aspects | |
| 650 | 4 | |a Marketing / Social aspects | |
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| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 0-230-50754-9 |
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Datensatz im Suchindex
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| author | Sinha, Indrajit Foscht, Thomas 1967- |
| author_GND | (DE-588)120130297 |
| author_facet | Sinha, Indrajit Foscht, Thomas 1967- |
| author_role | aut aut |
| author_sort | Sinha, Indrajit |
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| building | Verbundindex |
| bvnumber | BV040060925 |
| classification_rvk | QP 600 |
| collection | ZDB-38-EBR |
| ctrlnum | (OCoLC)873905114 (DE-599)BVBBV040060925 |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV040060925 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:16:43Z |
| institution | BVB |
| isbn | 9780230625068 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024917602 |
| oclc_num | 873905114 |
| open_access_boolean | |
| owner | DE-29 |
| owner_facet | DE-29 |
| physical | 1 Online-Ressource (xiv, 198 p.) |
| psigel | ZDB-38-EBR UER_PDA_EBR_Kauf |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Palgrave MacMillan |
| record_format | marc |
| spelling | Sinha, Indrajit Verfasser aut Reverse psychology marketing the death of traditional marketing and the rise of the new "pull" game Indrajit Sinha ; Thomas Foscht Houndmills, Baskingstoke, Hampshire Palgrave MacMillan 2007 1 Online-Ressource (xiv, 198 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Online-Ausgabe Palo Alto, Calif. ebrary605 L Online-Ausgabe Gesellschaft Psychologie Marketing / Psychological aspects Marketing / Social aspects Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Foscht, Thomas 1967- Verfasser (DE-588)120130297 aut Reproduktion von Sinha, Indrajit Reverse psychology marketing 2007 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-230-50754-8 Erscheint auch als Druck-Ausgabe, Hardcover 0-230-50754-9 |
| spellingShingle | Sinha, Indrajit Foscht, Thomas 1967- Reverse psychology marketing the death of traditional marketing and the rise of the new "pull" game Gesellschaft Psychologie Marketing / Psychological aspects Marketing / Social aspects Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Reverse psychology marketing the death of traditional marketing and the rise of the new "pull" game |
| title_auth | Reverse psychology marketing the death of traditional marketing and the rise of the new "pull" game |
| title_exact_search | Reverse psychology marketing the death of traditional marketing and the rise of the new "pull" game |
| title_full | Reverse psychology marketing the death of traditional marketing and the rise of the new "pull" game Indrajit Sinha ; Thomas Foscht |
| title_fullStr | Reverse psychology marketing the death of traditional marketing and the rise of the new "pull" game Indrajit Sinha ; Thomas Foscht |
| title_full_unstemmed | Reverse psychology marketing the death of traditional marketing and the rise of the new "pull" game Indrajit Sinha ; Thomas Foscht |
| title_short | Reverse psychology marketing |
| title_sort | reverse psychology marketing the death of traditional marketing and the rise of the new pull game |
| title_sub | the death of traditional marketing and the rise of the new "pull" game |
| topic | Gesellschaft Psychologie Marketing / Psychological aspects Marketing / Social aspects Marketing (DE-588)4037589-4 gnd |
| topic_facet | Gesellschaft Psychologie Marketing / Psychological aspects Marketing / Social aspects Marketing |
| work_keys_str_mv | AT sinhaindrajit reversepsychologymarketingthedeathoftraditionalmarketingandtheriseofthenewpullgame AT foschtthomas reversepsychologymarketingthedeathoftraditionalmarketingandtheriseofthenewpullgame |