Digital strategies in the pharmaceutical industry:
Gespeichert in:
Hauptverfasser: | , |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Houndmills, Basingstoke, Hampshire
Palgrave Macmillan
2003
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Schlagworte: | |
Beschreibung: | Includes bibliographical references (p. 226-234) and index pt. 1. An introduction to pharmaceutical digital strategies -- pt. 2. Digital strategies : research and development -- pt. 3. Digital strategies : manufacturing, supply chain and distribution -- pt. 4. Digital strategies : marketing and sales -- pt. 5. Digital strategies : health service delivery -- pt. 6. Managing digital strategies -- pt. 7. The future |
Beschreibung: | 1 Online-Ressource (xvi, 239 p.) 24 cm |
ISBN: | 1403903794 9781403903792 9780230598799 |
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100 | 1 | |a Lerer, Leonard |e Verfasser |4 aut | |
245 | 1 | 0 | |a Digital strategies in the pharmaceutical industry |c Leonard Lerer and Mike Piper |
264 | 1 | |a Houndmills, Basingstoke, Hampshire |b Palgrave Macmillan |c 2003 | |
300 | |a 1 Online-Ressource (xvi, 239 p.) |c 24 cm | ||
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337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
500 | |a Includes bibliographical references (p. 226-234) and index | ||
500 | |a pt. 1. An introduction to pharmaceutical digital strategies -- pt. 2. Digital strategies : research and development -- pt. 3. Digital strategies : manufacturing, supply chain and distribution -- pt. 4. Digital strategies : marketing and sales -- pt. 5. Digital strategies : health service delivery -- pt. 6. Managing digital strategies -- pt. 7. The future | ||
533 | |a Online-Ausgabe |b Palo Alto, Calif. |c ebrary605 L |a Online-Ausgabe | ||
650 | 4 | |a Pharmaceutical industry / United States | |
650 | 4 | |a Pharmaceutical industry / Technological innovations / United States | |
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651 | 4 | |a USA | |
700 | 1 | |a Piper, Mike |e Verfasser |4 aut | |
776 | 0 | 8 | |i Reproduktion von |a Lerer, Leonard |t Digital strategies in the pharmaceutical industry |d 2003 |
912 | |a ZDB-38-EBR | ||
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Datensatz im Suchindex
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any_adam_object | |
author | Lerer, Leonard Piper, Mike |
author_facet | Lerer, Leonard Piper, Mike |
author_role | aut aut |
author_sort | Lerer, Leonard |
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building | Verbundindex |
bvnumber | BV040054692 |
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geographic | USA |
geographic_facet | USA |
id | DE-604.BV040054692 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T00:16:43Z |
institution | BVB |
isbn | 1403903794 9781403903792 9780230598799 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024911372 |
oclc_num | 873904959 |
open_access_boolean | |
owner | DE-29 |
owner_facet | DE-29 |
physical | 1 Online-Ressource (xvi, 239 p.) 24 cm |
psigel | ZDB-38-EBR UER_PDA_EBR_Kauf |
publishDate | 2003 |
publishDateSearch | 2003 |
publishDateSort | 2003 |
publisher | Palgrave Macmillan |
record_format | marc |
spelling | Lerer, Leonard Verfasser aut Digital strategies in the pharmaceutical industry Leonard Lerer and Mike Piper Houndmills, Basingstoke, Hampshire Palgrave Macmillan 2003 1 Online-Ressource (xvi, 239 p.) 24 cm txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 226-234) and index pt. 1. An introduction to pharmaceutical digital strategies -- pt. 2. Digital strategies : research and development -- pt. 3. Digital strategies : manufacturing, supply chain and distribution -- pt. 4. Digital strategies : marketing and sales -- pt. 5. Digital strategies : health service delivery -- pt. 6. Managing digital strategies -- pt. 7. The future Online-Ausgabe Palo Alto, Calif. ebrary605 L Online-Ausgabe Pharmaceutical industry / United States Pharmaceutical industry / Technological innovations / United States Electronic commerce / United States USA Piper, Mike Verfasser aut Reproduktion von Lerer, Leonard Digital strategies in the pharmaceutical industry 2003 |
spellingShingle | Lerer, Leonard Piper, Mike Digital strategies in the pharmaceutical industry Pharmaceutical industry / United States Pharmaceutical industry / Technological innovations / United States Electronic commerce / United States |
title | Digital strategies in the pharmaceutical industry |
title_auth | Digital strategies in the pharmaceutical industry |
title_exact_search | Digital strategies in the pharmaceutical industry |
title_full | Digital strategies in the pharmaceutical industry Leonard Lerer and Mike Piper |
title_fullStr | Digital strategies in the pharmaceutical industry Leonard Lerer and Mike Piper |
title_full_unstemmed | Digital strategies in the pharmaceutical industry Leonard Lerer and Mike Piper |
title_short | Digital strategies in the pharmaceutical industry |
title_sort | digital strategies in the pharmaceutical industry |
topic | Pharmaceutical industry / United States Pharmaceutical industry / Technological innovations / United States Electronic commerce / United States |
topic_facet | Pharmaceutical industry / United States Pharmaceutical industry / Technological innovations / United States Electronic commerce / United States USA |
work_keys_str_mv | AT lererleonard digitalstrategiesinthepharmaceuticalindustry AT pipermike digitalstrategiesinthepharmaceuticalindustry |