Strategic advertising management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Oxford University Press
2012
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Beschreibung: | XXIII, 389 S. Ill. |
| ISBN: | 9780199605583 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040038453 | ||
| 003 | DE-604 | ||
| 005 | 20210323 | ||
| 007 | t | ||
| 008 | 120411s2012 a||| |||| 00||| eng d | ||
| 020 | |a 9780199605583 |c (pbk.) £38.99 |9 978-0-19-960558-3 | ||
| 035 | |a (OCoLC)795497822 | ||
| 035 | |a (DE-599)BSZ35295812X | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-2070s | ||
| 082 | 0 | |a 659.1 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 084 | |a QP 633 |0 (DE-625)141919: |2 rvk | ||
| 100 | 1 | |a Percy, Larry |e Verfasser |0 (DE-588)170799492 |4 aut | |
| 245 | 1 | 0 | |a Strategic advertising management |c Larry Percy ; Richard Rosenbaum-Elliott |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Oxford |b Oxford University Press |c 2012 | |
| 300 | |a XXIII, 389 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbestrategie |0 (DE-588)4133682-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 1 | 1 | |a Werbestrategie |0 (DE-588)4133682-3 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Elliott, Richard |d 1948- |e Sonstige |0 (DE-588)14397064X |4 oth | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-024895164 | |
Datensatz im Suchindex
| _version_ | 1805088043956174848 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Percy, Larry |
| author_GND | (DE-588)170799492 (DE-588)14397064X |
| author_facet | Percy, Larry |
| author_role | aut |
| author_sort | Percy, Larry |
| author_variant | l p lp |
| building | Verbundindex |
| bvnumber | BV040038453 |
| classification_rvk | QP 630 QP 633 |
| ctrlnum | (OCoLC)795497822 (DE-599)BSZ35295812X |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV040038453 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T09:01:46Z |
| institution | BVB |
| isbn | 9780199605583 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024895164 |
| oclc_num | 795497822 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | XXIII, 389 S. Ill. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Oxford University Press |
| record_format | marc |
| spelling | Percy, Larry Verfasser (DE-588)170799492 aut Strategic advertising management Larry Percy ; Richard Rosenbaum-Elliott 4. ed. Oxford Oxford University Press 2012 XXIII, 389 S. Ill. txt rdacontent n rdamedia nc rdacarrier Unternehmen (DE-588)4061963-1 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Werbestrategie (DE-588)4133682-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Marketingmanagement (DE-588)4168907-0 s Werbung (DE-588)4065541-6 s DE-604 Unternehmen (DE-588)4061963-1 s Werbestrategie (DE-588)4133682-3 s 2\p DE-604 Elliott, Richard 1948- Sonstige (DE-588)14397064X oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Percy, Larry Strategic advertising management Unternehmen (DE-588)4061963-1 gnd Marketingmanagement (DE-588)4168907-0 gnd Werbestrategie (DE-588)4133682-3 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4168907-0 (DE-588)4133682-3 (DE-588)4065541-6 (DE-588)4123623-3 |
| title | Strategic advertising management |
| title_auth | Strategic advertising management |
| title_exact_search | Strategic advertising management |
| title_full | Strategic advertising management Larry Percy ; Richard Rosenbaum-Elliott |
| title_fullStr | Strategic advertising management Larry Percy ; Richard Rosenbaum-Elliott |
| title_full_unstemmed | Strategic advertising management Larry Percy ; Richard Rosenbaum-Elliott |
| title_short | Strategic advertising management |
| title_sort | strategic advertising management |
| topic | Unternehmen (DE-588)4061963-1 gnd Marketingmanagement (DE-588)4168907-0 gnd Werbestrategie (DE-588)4133682-3 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Unternehmen Marketingmanagement Werbestrategie Werbung Lehrbuch |
| work_keys_str_mv | AT percylarry strategicadvertisingmanagement AT elliottrichard strategicadvertisingmanagement |