The brand gym: a practical workout for boosting brand and business
"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Work...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken
Wiley
2010
|
| Edition: | 2nd ed |
| Subjects: | |
| Summary: | "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | xvii, 239 p. ill. 24 cm |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040036329 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 120410s2010 a||| |||| 00||| eng d | ||
| 020 | |z 9780470686195 (hardback) |9 9780470686195 (hardback) | ||
| 020 | |z 0470686197 (hardback) |9 0470686197 (hardback) | ||
| 035 | |a (OCoLC)705786919 | ||
| 035 | |a (DE-599)BVBBV040036329 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-2070s | ||
| 082 | 0 | |a 658.827 | |
| 100 | 1 | |a Taylor, David |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The brand gym |b a practical workout for boosting brand and business |c David Taylor and David Nichols |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a Hoboken |b Wiley |c 2010 | |
| 300 | |a xvii, 239 p. |b ill. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | |a "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- | ||
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Product management | |
| 700 | 1 | |a Nichols, David |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024893135 | ||
Record in the Search Index
| _version_ | 1804149035524685824 |
|---|---|
| any_adam_object | |
| author | Taylor, David |
| author_facet | Taylor, David |
| author_role | aut |
| author_sort | Taylor, David |
| author_variant | d t dt |
| building | Verbundindex |
| bvnumber | BV040036329 |
| ctrlnum | (OCoLC)705786919 (DE-599)BVBBV040036329 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01485nam a2200349 c 4500</leader><controlfield tag="001">BV040036329</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">120410s2010 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780470686195 (hardback)</subfield><subfield code="9">9780470686195 (hardback)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0470686197 (hardback)</subfield><subfield code="9">0470686197 (hardback)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)705786919</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040036329</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-2070s</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Taylor, David</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The brand gym</subfield><subfield code="b">a practical workout for boosting brand and business</subfield><subfield code="c">David Taylor and David Nichols</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2nd ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken</subfield><subfield code="b">Wiley</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xvii, 239 p.</subfield><subfield code="b">ill.</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Product management</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Nichols, David</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-024893135</subfield></datafield></record></collection> |
| id | DE-604.BV040036329 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:16:38Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024893135 |
| oclc_num | 705786919 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | xvii, 239 p. ill. 24 cm |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Wiley |
| record_format | marc |
| spelling | Taylor, David Verfasser aut The brand gym a practical workout for boosting brand and business David Taylor and David Nichols 2nd ed Hoboken Wiley 2010 xvii, 239 p. ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- Brand name products Product management Nichols, David Sonstige oth |
| spellingShingle | Taylor, David The brand gym a practical workout for boosting brand and business Brand name products Product management |
| title | The brand gym a practical workout for boosting brand and business |
| title_auth | The brand gym a practical workout for boosting brand and business |
| title_exact_search | The brand gym a practical workout for boosting brand and business |
| title_full | The brand gym a practical workout for boosting brand and business David Taylor and David Nichols |
| title_fullStr | The brand gym a practical workout for boosting brand and business David Taylor and David Nichols |
| title_full_unstemmed | The brand gym a practical workout for boosting brand and business David Taylor and David Nichols |
| title_short | The brand gym |
| title_sort | the brand gym a practical workout for boosting brand and business |
| title_sub | a practical workout for boosting brand and business |
| topic | Brand name products Product management |
| topic_facet | Brand name products Product management |
| work_keys_str_mv | AT taylordavid thebrandgymapracticalworkoutforboostingbrandandbusiness AT nicholsdavid thebrandgymapracticalworkoutforboostingbrandandbusiness |