The brand gym: a practical workout for boosting brand and business
"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Work...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
Wiley
2010
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Zusammenfassung: | "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xvii, 239 p. ill. 24 cm |
Internformat
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| 245 | 1 | 0 | |a The brand gym |b a practical workout for boosting brand and business |c David Taylor and David Nichols |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a Hoboken |b Wiley |c 2010 | |
| 300 | |a xvii, 239 p. |b ill. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | |a "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- | ||
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Product management | |
| 700 | 1 | |a Nichols, David |e Sonstige |4 oth | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Taylor, David |
| author_facet | Taylor, David |
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| ctrlnum | (OCoLC)705786919 (DE-599)BVBBV040036329 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Book |
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| id | DE-604.BV040036329 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:16:38Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024893135 |
| oclc_num | 705786919 |
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| owner_facet | DE-2070s |
| physical | xvii, 239 p. ill. 24 cm |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Wiley |
| record_format | marc |
| spelling | Taylor, David Verfasser aut The brand gym a practical workout for boosting brand and business David Taylor and David Nichols 2nd ed Hoboken Wiley 2010 xvii, 239 p. ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- Brand name products Product management Nichols, David Sonstige oth |
| spellingShingle | Taylor, David The brand gym a practical workout for boosting brand and business Brand name products Product management |
| title | The brand gym a practical workout for boosting brand and business |
| title_auth | The brand gym a practical workout for boosting brand and business |
| title_exact_search | The brand gym a practical workout for boosting brand and business |
| title_full | The brand gym a practical workout for boosting brand and business David Taylor and David Nichols |
| title_fullStr | The brand gym a practical workout for boosting brand and business David Taylor and David Nichols |
| title_full_unstemmed | The brand gym a practical workout for boosting brand and business David Taylor and David Nichols |
| title_short | The brand gym |
| title_sort | the brand gym a practical workout for boosting brand and business |
| title_sub | a practical workout for boosting brand and business |
| topic | Brand name products Product management |
| topic_facet | Brand name products Product management |
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