Holdings: Guerilla-Marketing :: THWS Bibkatalog

Guerilla-Marketing: Ideen schlagen Budget

Saved in:

Bibliographic Details
Main Author:	Patalas, Thomas 1967- (Author)
Format:	Book
Language:	German
Published:	Berlin Cornelsen 2012
Edition:	2., überarb. Aufl.
Subjects:	Klein- und Mittelbetrieb Guerilla Marketing
Online Access:	Inhaltsverzeichnis
Physical Description:	191 S. Ill. 19 cm
ISBN:	9783589242061 358924206X

Staff View

MARC


LEADER	00000nam a2200000 c 4500
001	BV040032278
003	DE-604
005	20230123
007	t
008	120405s2012 gw a\|\|\| \|\|\|\| 00\|\|\| ger d
015			\|a 12,N08 \|2 dnb
015			\|a 12,A13 \|2 dnb
016	7		\|a 1019858591 \|2 DE-101
020			\|a 9783589242061 \|c kart. : EUR 16.95 (DE), EUR 17.50 (AT), sfr 27.30 (freier Pr.) \|9 978-3-589-24206-1
020			\|a 358924206X \|9 3-589-24206-X
024	3		\|a 9783589242061
035			\|a (OCoLC)782978675
035			\|a (DE-599)DNB1019858591
040			\|a DE-604 \|b ger \|e rakddb
041	0		\|a ger
044			\|a gw \|c XA-DE-BE
049			\|a DE-859 \|a DE-2070s \|a DE-523 \|a DE-B170 \|a DE-522 \|a DE-860 \|a DE-863 \|a DE-Aug4 \|a DE-525 \|a DE-1051
082	0		\|a 658.802 \|2 22/ger
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
084			\|a 650 \|2 sdnb
100	1		\|a Patalas, Thomas \|d 1967- \|e Verfasser \|0 (DE-588)13189322X \|4 aut
245	1	0	\|a Guerilla-Marketing \|b Ideen schlagen Budget \|c Thomas Patalas
246	1	3	\|a Guerilla Marketing
250			\|a 2., überarb. Aufl.
264		1	\|a Berlin \|b Cornelsen \|c 2012
300			\|a 191 S. \|b Ill. \|c 19 cm
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650	0	7	\|a Klein- und Mittelbetrieb \|0 (DE-588)4031031-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Guerilla Marketing \|0 (DE-588)7614005-2 \|2 gnd \|9 rswk-swf
689	0	0	\|a Klein- und Mittelbetrieb \|0 (DE-588)4031031-0 \|D s
689	0	1	\|a Guerilla Marketing \|0 (DE-588)7614005-2 \|D s
689	0		\|5 DE-604
856	4	2	\|m DNB Datenaustausch \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024889147&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
999			\|a oai:aleph.bib-bvb.de:BVB01-024889147

Record in the Search Index

DE-BY-863_location	1000
DE-BY-FWS_call_number	1000/QP 600 P294(2)
DE-BY-FWS_katkey	478204
DE-BY-FWS_media_number	083101311236 083101263737
_version_	1824553613106610176
adam_text	IMAGE 1 INHALTSVERZEICHNIS ALLES GUERILLA O D E R W A S ? A U F G A B E : T R A N S F E R UE B U N G 14 ^ S C H N E L L K U R S M A R K E - ^ T I N G - G R U N D L A G E N 15 TEST: T E S T E N SIE SICH. S I N D SIE FIT I N K L A S S I S C H E M M A R K E T I N G ? 16 2.1 D I E W I C H T I G S T E N ECKPFEILER D E S M A R K E T I N G S 18 2.1.1 DIE K O M B I N A T I O N D E R MARKETING- K O M P O N E N T E N 18 2.1.2 M A R K E T I N G ... B E T O N T I H R E B E T R I E B L I C H E N S T AE R K E N 25 2.1.3 M A R K E T I N G . . . FINDET I H R E N M A R K T U N D RICHTET I H R A N G E B O T D A R A U F A U S 2 9 2.1.4 M A R K E T I N G ... OEFFNET I H N E N N E U E VERTRIEBSWEGE 33 2.1.5 M A R K E T I N G . . . V E R B I N D E T I H R U N T E R N E H M E N M I T D E R OEFFENTLICHKEIT 37 2 . 2 D E R M A R K E T I N G P L A N 4 2 W G U E R I L L A M A R K E T I N G 4 4 3.1 W A S I S T G U E R I L L A M A R K E T I N G ? 4 6 3.1.1 U R S A C H E N F O R S C H U N G 4 7 3.1.2 GUERILLA M A R K E T I N G I S T . . . A B H AE N G I G V O N D E R U N T E R N E H M E N S G R OE SS E 4 9 3.1.3 GUERILLA M A R K E T I N G I S T . . . ORIGINELL 52 3.1.4 GUERILLA M A R K E T I N G I S T . . . UE B E R R A S C H E N D 54 3.1.5 GUERILLA M A R K E T I N G I S T . . . K O S T E N G UE N S T I G 57 3.1.6 GUERILLA M A R K E T I N G I S T . . . FLEXIBEL 6 1 3.2 W A S B R I N G T I H N E N G U E R I L L A M A R K E T I N G ? 6 5 3.3 W E R K A N N G U E R I L L A M A R K E T I N G E I N S E T Z E N ? 6 8 3.4 BEGRIFFSINFLATION: S C H L A G W O R T E S I N D N U R E T W A S F UE R A G E N T U R E N 7 0 3.4.1 A M B U S H M A R K E T I N G 7 1 3.4.2 B U Z Z M A R K E T I N G 7 2 3.4.3 A M B I E N T M A R K E T I N G 73 3.4.4 MOSKITO M A R K E T I N G 75 3.4.5 VIRALES M A R K E T I N G 7 6 A U F G A B E N : M A C H E N SIE S I C H KLAR, W A S G U E R I L L A M A R K E T I N G I M K E R N B E D E U T E T 7 9 HTTP://D-NB.INFO/1019858591 IMAGE 2 / . PLANUNG I H R E R GUERILLA- S T O SS E N , W E N N M A N Z U M ARKETING- S T R A T E G I E 8 O G R O SS E N A U F D E M W E G E 4 - I S T I M M T I H R A N G E B O T IST. 101 N O C H ? 8 I 4-3-5 KEINE A N G S T VOR 4 - I . I WAS VERKAUFT D I E E H R L I C H E N M E I N U N G E N 103 K O N K U R R E N Z N I C H T ? 8 2 4.3.6 ALLTAG ALS 4-1.2 W A S VERKAUFT D I E A K T I O N S B UE H N E 103 K O N K U R R E N Z Z U 4.3.7 FALLBEISPIEL: GUERILLA- W E L C H E M P R E I S I N A K T I O N Z U M VERKEHRS W E L C H E R QUALITAET? 8 4 S I C H E R H E I T S M A R K E T I N G 105 4-I-3 S I N D I H R E P R O D U K T E T E C H N I S C H A U F D E M 4.3.8 LOKALE K O M P E T E N Z ALS W E T T B E W E R B S VORTEIL 1 0 6 H OE C H S T E N STAND? 85 4-3-9 I H R I N S I D E R W I S S E N M A C H T 4-1-4 S I N D SIE A U F N E U E SIE Z U M GUERILLERO 110 T R E N D S VORBEREITET? 8 6 4.3.1 S U C H E N SIE S I C H LOKALE 4-1-5 AE N D E R N S I C H F UE R SIE RELEVANTE RECHTLICHE 4.3.1 K A M P F G E F AE H R T E N 112 R A H M E N 4 - 4 W E L C H E N N U T Z E N W O L L E N B E D I N G U N G E N ? 8 7 SIE I H R E N K U N D E N 4-1-6 W A S S I N D D I E UE B E R M I T T E L N ? 117 4-1-6 L A D E N H UE T E R ? 8 7 4-4- 1 I N F O R M A T I O N 121 4 - 2 A N W E N SOLL S I C H 4 . 4 . 2 E M O T I O N A L E R 4 - 2 I H R E A K T I O N R I C H T E N ? 8 8 M E H R W E R T 122 4-3 W A S SIE UE B E R I H R E 4-5 D I E K O S T E N S T E T S 4-3 K U N D E N W I S S E N I M BLICK 124 M UE S S E N 9 1 4-3-1 K U N D E N W E L T U N D 9 1 A U F G A B E N : 4-3-1 K U N D E N U M W E L T 9 2 G E H E N SIE S T R A T E G I S C H V O R 127 4-3-2 FALLBEISPIEL: D A S W I S S E N UE B E R I H R E K U N D E N R E I N P R A K T I S C H : I H R E B E S T I M M T D I E A R T I H R E R 0 GUERILLA-MARKETING- K A M P A G N E 9 3 A K T I O N 128 4-3-3 WIE SIE A B W A N N I S T E I N E 4-3-3 K U N D E N I N F O R M A T I O N E N 5-I A B W A N N I S T E I N E B E K O M M E N 9 6 I D E E ORIGINELL? 1 2 9 4-3-4 FALLBEISPIEL: A N K L E I N E N D I N G E N M U S S M A N S I C H 5 - 2 W I E K O M M E I C H A N D I E Z UE N D E N D E IDEE? 134 IMAGE 3 5.3 V O N W E L C H E N M A R K E T I N G - A K T I O N E N F UE H L E N SIE S I C H A N G E S P R O C H E N ? 137 5.4 W I E SIE D A S I N T E R N E T I N I H R GUERILLA M A R K E T I N G E I N B I N D E N 1 4 0 5.4.1 Z U N AE C H S T SOLLTEN SIE G E F U N D E N W E R D E N 141 5.4.2 V E R S C H R AE N K E N SIE I H R E OFFLINE- U N D O N L I N E W E R B U N G 142 5.4.3 S U C H E N SIE D E N A U S T A U S C H M I T I H R E R Z I E L G R U P P E A U C H O N L I N E 143 5.4.4 VIRALES M A R K E T I N G I M I N T E R N E T 145 5.4.5 M A C H E N SIE I H R E N I N T E R N E T A U F T R I T T Z U ETWAS B E S O N D E R E M 1 4 9 5.4.6 PFLEGEN SIE I H R E S T A M M B E S U C H E R 152 5.4.7 A C H T U N G , W E R D E N SIE K E I N GUERILLA-OPFER! 153 5.5 W I E SIE D I E M E D I E N I N I H R G U E R I L L A M A R K E T I N G E I N B I N D E N 153 5.5.1 PFLEGEN SIE I H R E KONTAKTE Z U D E N M E D I E N 155 5.5.2 FALLBEISPIEL: B E I M PROMI-FRISOER I N L O N D O N 161 5.5.3 H A L T E N SIE S I C H D O R T AUF, W O D I E K A M E R A S S I N D 163 5.5.4 S T E H E N SIE DORT, W O I H R E K U N D E N H I N G U C K E N 1 6 4 5.5.5 P A S S E N SIE S I C H W I E E I N C H A M AE L E O N I H R E R REDAKTIONELLEN U M W E L T A N 165 5.5.6 Z U S A M M E N A R B E I T M I T A G E N T U R E N 1 6 6 5.6 W I E SIE I H R E K U N D E N E I N B I N D E N 1 6 7 5.6.1 N U T Z E N SIE D I E SYM P A T H I E I H R E R K U N D E N 167 5.6.2 E M P F E H L U N G S M A R K E T I N G 171 5.6.3 N I C H T N U R K U N D E N B I N D E N , S O N D E R N A U C H E I N B I N D E N : MIT E I N E M E I G E N E N I N F O R M A T I O N S M E D I U M 176 5.7 V O R S I C H T FALLE! W E L C H E N E G A T I V E N F O L G E N K OE N N E N A U F T R E T E N ? 181 5.7.1 BEISPIELE F UE R M I S S L U N G E N E GUERILLA-AKTIONEN 182 5.7.2 GUERILLA M A R K E T I N G U N D RECHT 1 8 6 A U F G A B E N : D I E U M S E T Z U N G I H R E S G U E R I L L A M A R K E T I N G S 187 D E R A U T O R 188 L I T E R A T U R V E R Z E I C H N I S 1 8 9 S T I C H W O R T V E R Z E I C H N I S 1 9 0
any_adam_object	1
author	Patalas, Thomas 1967-
author_GND	(DE-588)13189322X
author_facet	Patalas, Thomas 1967-
author_role	aut
author_sort	Patalas, Thomas 1967-
author_variant	t p tp
building	Verbundindex
bvnumber	BV040032278
classification_rvk	QP 600
ctrlnum	(OCoLC)782978675 (DE-599)DNB1019858591
dewey-full	658.802
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.802
dewey-search	658.802
dewey-sort	3658.802
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2., überarb. Aufl.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01771nam a2200457 c 4500</leader><controlfield tag="001">BV040032278</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20230123 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">120405s2012 gw a\|\|\| \|\|\|\| 00\|\|\| ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">12,N08</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">12,A13</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">1019858591</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783589242061</subfield><subfield code="c">kart. : EUR 16.95 (DE), EUR 17.50 (AT), sfr 27.30 (freier Pr.)</subfield><subfield code="9">978-3-589-24206-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">358924206X</subfield><subfield code="9">3-589-24206-X</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783589242061</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)782978675</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB1019858591</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-859</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-B170</subfield><subfield code="a">DE-522</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-525</subfield><subfield code="a">DE-1051</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.802</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Patalas, Thomas</subfield><subfield code="d">1967-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)13189322X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Guerilla-Marketing</subfield><subfield code="b">Ideen schlagen Budget</subfield><subfield code="c">Thomas Patalas</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Guerilla Marketing</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2., überarb. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin</subfield><subfield code="b">Cornelsen</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">191 S.</subfield><subfield code="b">Ill.</subfield><subfield code="c">19 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Klein- und Mittelbetrieb</subfield><subfield code="0">(DE-588)4031031-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Guerilla Marketing</subfield><subfield code="0">(DE-588)7614005-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Klein- und Mittelbetrieb</subfield><subfield code="0">(DE-588)4031031-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Guerilla Marketing</subfield><subfield code="0">(DE-588)7614005-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">DNB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024889147&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-024889147</subfield></datafield></record></collection>
id	DE-604.BV040032278
illustrated	Illustrated
indexdate	2025-02-20T06:38:39Z
institution	BVB
isbn	9783589242061 358924206X
language	German
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-024889147
oclc_num	782978675
open_access_boolean
owner	DE-859 DE-2070s DE-523 DE-B170 DE-522 DE-860 DE-863 DE-BY-FWS DE-Aug4 DE-525 DE-1051
owner_facet	DE-859 DE-2070s DE-523 DE-B170 DE-522 DE-860 DE-863 DE-BY-FWS DE-Aug4 DE-525 DE-1051
physical	191 S. Ill. 19 cm
publishDate	2012
publishDateSearch	2012
publishDateSort	2012
publisher	Cornelsen
record_format	marc
spellingShingle	Patalas, Thomas 1967- Guerilla-Marketing Ideen schlagen Budget Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Guerilla Marketing (DE-588)7614005-2 gnd
subject_GND	(DE-588)4031031-0 (DE-588)7614005-2
title	Guerilla-Marketing Ideen schlagen Budget
title_alt	Guerilla Marketing
title_auth	Guerilla-Marketing Ideen schlagen Budget
title_exact_search	Guerilla-Marketing Ideen schlagen Budget
title_full	Guerilla-Marketing Ideen schlagen Budget Thomas Patalas
title_fullStr	Guerilla-Marketing Ideen schlagen Budget Thomas Patalas
title_full_unstemmed	Guerilla-Marketing Ideen schlagen Budget Thomas Patalas
title_short	Guerilla-Marketing
title_sort	guerilla marketing ideen schlagen budget
title_sub	Ideen schlagen Budget
topic	Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Guerilla Marketing (DE-588)7614005-2 gnd
topic_facet	Klein- und Mittelbetrieb Guerilla Marketing
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024889147&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT patalasthomas guerillamarketingideenschlagenbudget AT patalasthomas guerillamarketing

Holdings

Indexes

THWS Würzburg Zentralbibliothek Lesesaal

Holdings details from THWS Würzburg Zentralbibliothek Lesesaal
Call Number:	1000 QP 600 P294(2)
Copy 1	ausleihbar Available Place a Hold
Copy 2	ausleihbar Available Place a Hold

MARC

Record in the Search Index

THWS Würzburg Zentralbibliothek Lesesaal

Similar Items