Strategic marketing problems: cases and comments
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston ; Munich [u.a.]
Pearson
2013
|
| Edition: | 13. ed. |
| Subjects: | |
| Physical Description: | 743 S. Ill., graph. Darst. |
| ISBN: | 0273768948 9780273768944 |
Staff View
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Record in the Search Index
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:16:29Z |
| institution | BVB |
| isbn | 0273768948 9780273768944 |
| language | English |
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| physical | 743 S. Ill., graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Pearson |
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| spelling | Kerin, Roger A. 1947- Verfasser (DE-588)132951606 aut Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson 13. ed. Boston ; Munich [u.a.] Pearson 2013 743 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing stw Marketingpolitik stw Marketing Decision making Case studies Marketing Management Case studies Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Peterson, Robert A. 1944- Verfasser (DE-588)135570115 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kerin, Roger A. 1947- Peterson, Robert A. 1944- Strategic marketing problems cases and comments Marketing stw Marketingpolitik stw Marketing Decision making Case studies Marketing Management Case studies Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Strategic marketing problems cases and comments |
| title_auth | Strategic marketing problems cases and comments |
| title_exact_search | Strategic marketing problems cases and comments |
| title_full | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_fullStr | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_full_unstemmed | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_short | Strategic marketing problems |
| title_sort | strategic marketing problems cases and comments |
| title_sub | cases and comments |
| topic | Marketing stw Marketingpolitik stw Marketing Decision making Case studies Marketing Management Case studies Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketingpolitik Marketing Decision making Case studies Marketing Management Case studies Marketingstrategie Strategisches Management Fallstudiensammlung |
| work_keys_str_mv | AT kerinrogera strategicmarketingproblemscasesandcomments AT petersonroberta strategicmarketingproblemscasesandcomments |