Strategic marketing problems: cases and comments
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston ; Munich [u.a.]
Pearson
2013
|
| Ausgabe: | 13. ed. |
| Schlagworte: | |
| Beschreibung: | 743 S. Ill., graph. Darst. |
| ISBN: | 0273768948 9780273768944 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040030379 | ||
| 003 | DE-604 | ||
| 005 | 20121011 | ||
| 007 | t | ||
| 008 | 120404s2013 ad|| |||| 00||| eng d | ||
| 020 | |a 0273768948 |9 0-273-76894-8 | ||
| 020 | |a 9780273768944 |9 978-0-273-76894-4 | ||
| 035 | |a (OCoLC)796194035 | ||
| 035 | |a (DE-599)BVBBV040030379 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-91S | ||
| 084 | |a QP 690 |0 (DE-625)141924: |2 rvk | ||
| 084 | |a WIR 810f |2 stub | ||
| 100 | 1 | |a Kerin, Roger A. |d 1947- |e Verfasser |0 (DE-588)132951606 |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing problems |b cases and comments |c Roger A. Kerin ; Robert A. Peterson |
| 250 | |a 13. ed. | ||
| 264 | 1 | |a Boston ; Munich [u.a.] |b Pearson |c 2013 | |
| 300 | |a 743 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 stw | |
| 650 | 7 | |a Marketingpolitik |2 stw | |
| 650 | 4 | |a Marketing |x Decision making |v Case studies | |
| 650 | 4 | |a Marketing |x Management |v Case studies | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Peterson, Robert A. |d 1944- |e Verfasser |0 (DE-588)135570115 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024887275 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804149026831990784 |
|---|---|
| any_adam_object | |
| author | Kerin, Roger A. 1947- Peterson, Robert A. 1944- |
| author_GND | (DE-588)132951606 (DE-588)135570115 |
| author_facet | Kerin, Roger A. 1947- Peterson, Robert A. 1944- |
| author_role | aut aut |
| author_sort | Kerin, Roger A. 1947- |
| author_variant | r a k ra rak r a p ra rap |
| building | Verbundindex |
| bvnumber | BV040030379 |
| classification_rvk | QP 690 |
| classification_tum | WIR 810f |
| ctrlnum | (OCoLC)796194035 (DE-599)BVBBV040030379 |
| discipline | Wirtschaftswissenschaften |
| edition | 13. ed. |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV040030379 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:16:29Z |
| institution | BVB |
| isbn | 0273768948 9780273768944 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024887275 |
| oclc_num | 796194035 |
| open_access_boolean | |
| owner | DE-91S DE-BY-TUM |
| owner_facet | DE-91S DE-BY-TUM |
| physical | 743 S. Ill., graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Pearson |
| record_format | marc |
| spelling | Kerin, Roger A. 1947- Verfasser (DE-588)132951606 aut Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson 13. ed. Boston ; Munich [u.a.] Pearson 2013 743 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing stw Marketingpolitik stw Marketing Decision making Case studies Marketing Management Case studies Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Peterson, Robert A. 1944- Verfasser (DE-588)135570115 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kerin, Roger A. 1947- Peterson, Robert A. 1944- Strategic marketing problems cases and comments Marketing stw Marketingpolitik stw Marketing Decision making Case studies Marketing Management Case studies Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Strategic marketing problems cases and comments |
| title_auth | Strategic marketing problems cases and comments |
| title_exact_search | Strategic marketing problems cases and comments |
| title_full | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_fullStr | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_full_unstemmed | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_short | Strategic marketing problems |
| title_sort | strategic marketing problems cases and comments |
| title_sub | cases and comments |
| topic | Marketing stw Marketingpolitik stw Marketing Decision making Case studies Marketing Management Case studies Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketingpolitik Marketing Decision making Case studies Marketing Management Case studies Marketingstrategie Strategisches Management Fallstudiensammlung |
| work_keys_str_mv | AT kerinrogera strategicmarketingproblemscasesandcomments AT petersonroberta strategicmarketingproblemscasesandcomments |