Crisis communications: a casebook approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mahwah, NJ
Erlbaum
2002
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 148 S. Ill., graph. Darst. |
| ISBN: | 0805839194 |
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Datensatz im Suchindex
| _version_ | 1804149019451064320 |
|---|---|
| adam_text | IMAGE 1
CRISIS COMMUNICATIONS A CASEBOOK APPROACH
SECOND EDITION
KATHLEEN FEARN-BANKS UNTVERSITY OF WASHINGTON
2002
L A W R E N CE E R L B A UM A S S O C I A T E S, P U B L I S H E RS M A
H W A H, N EW JERSEY L O N D ON
IMAGE 2
CONTENTS
PREFACE XI
1 T HE NATURE OF CRISES 1
MINI-CASE 1: WHITE STAR LINE S TITANIC SINKS 4
(MEDIA RELATIONS, CONSUMER RELATIONS)
2 T HE CRISIS C O M M U N I C A T I O NS P L AN 22
3 CRISIS MAKERS 41
4 C Y B ER CRISES: ROGUE SITES A ND E - M A IL R U M O RS 52
MINI-CASE 2: ALASKA AIRLINES ROGUE SITES 58
MINI-CASE 3: DUNKIN DONUTS ROGUE SITE 58
MINI-CASE 4: AMERICA ONLINE ROGUE SITE 59
MINI-CASE 5: WALTER CRONKITE SPOOFSITE 60
VUE
IMAGE 3
VIII CONTENTS
MINI-CASE 6: MICROSOFT AND THE CATHOLIC 63
CHURCH RUMOR
MINI-CASE 7: THE KILLER BANANA RUMOR 64
5 M A N A G I NG A CRISIS 65
COMMUNICATING WITH THE NEWS MEDIA 65
WORKING WITH LAWYERS 74
COMMUNICATING WITH INTERNAL PUBLICS 77
COMMUNICATING WITH EXTERNAL PUBLICS 80
6 CASE: J O H N S ON & J O H N S ON A ND THE TYLENOL M U R D E RS 86
(PRODUCT TAMPERING, MEDIA RELATIONS, CONSUMER RELATIONS, GOVERNMENT
RELATIONS, EMPLOYEE RELATIONS)
7 CASE: E X X ON A ND THE VALDEZ O IL S P I LL 97
(ENVIRONMENTAL ISSUES, MEDIA RELATIONS, SPOKESPERSON PROBLEM)
8 CASE: E X X O N S O T H ER STORY-^ANIMAL RESCUE CENTERS 103
A ND A L A S K AN T O U R I SM (TOURISM, CONSUMER RELATIONS, MEDIA
RELATIONS, ADVERTISING)
9 CASE: SNAPPS RESTAURANT A ND THE A I DS R U M OR 108
(RUMOR MANAGEMENT, MEDIA RELATIONS, CONSUMER RELATIONS, GOVERNMENT
RELATIONS)
10 CASE: C E L L U L AR P H O N ES A ND THE C A N C ER SCARE 117
(THE NON-EXPERT EXPERT, MEDIA RELATIONS, CONSUMER RELATIONS, GOVERNMENT
RELATIONS)
11 CASE: U N I T ED WAY OF A M E R I CA A ND THE O V E R S P E N D I NG
127
C EO (NONPROFIT ORGANIZATION, INTERNAL COMMUNICATIONS, MEDIA RELATIONS)
12 CASE: U N I T ED WAY OF K I NG C O U N TY A ND THE O V E R S P E N D
I NG 136
C EO (NONPROFIT ORGANIZATION, MEDIA RELATIONS, INTERNAL COMMUNICATIONS,
COMMUNITY RELATIONS)
IMAGE 4
CONTENTS IX
13 CASE: T H EY K E EP C O M I N G - C H I N E SE IMMIGRANTS IN 148
C A N A DA (GLOBAL COMMUNICATIONS, GOVERNMENTAL PUBLIC
RELATIONS, POLITICAL COMMUNICATIONS, CONSTITUENT RELATIONS)
14 CASE: DC M A Y OR A N T H O NY W I L L I A MS A ND A N O T H ER N
163
W O RD (RACIAL ISSUES, POLITICAL COMMUNICATIONS, MEDIA
RELATIONS, GOVERNMENTAL PUBLIC RELATIONS)
15 CASE: TEXAS A &M UNIVERSITY A ND THE B O N F I RE TRAGEDY 174
(FATAL ACCIDENTS, MEDIA RELATIONS, INTERNAL COMMUNICATIONS,
COMMUNITY RELATIONS)
16 CASE: U.S. POSTAL SERVICE A ND WORKPIACE V I O L E N CE 190
(EMPLOYEE RELATIONS, LABOR RELATIONS, MEDIA RELATIONS,
GOVERNMENTAL PUBLIC RELATIONS)
17 CASE: T HE M E T RO TRANSIT ACCIDENT: D R I V ER SHOT, B US FLIES 207
OFF THE B R I D GE (VIOLENCE, ACCIDENTS, MEDIA RELATIONS, INTERNAL
COMMUNICATIONS, LABOR RELATIONS, MULTIPLE SPOKESPERSONS)
18 CASE: A L P AC C O R P O R A T I ON A ND THE O R I G I N AL
SYRINGE-IN- 224
THE-CAN SCARE (MEDIA RELATIONS, GOVERNMENTAL RELATIONS)
19 CASE: PEPSI A ND THE N A T I O N AL SYRINGE-IN-THE-CAN SCARE 236
(MEDIA RELATIONS, CONSUMER RELATIONS, GOVERNMENTAL RELATIONS,
EMPLOYEE RELATIONS, ADVERTISING)
20 CASE: C A L I F O R N IA STATE UNIVERSITY, N O R T H R I D G E, A ND
THE 246
1994 LOS ANGELES EARTHQUAKE (MEDIA RELATIONS, INTERNAL
COMMUNICATIONS, COMMUNITY RELATIONS)
21 CASE: S O U T H E RN C A L I F O R N IA GAS C O M P A NY A ND THE
1994 265
LOS ANGELES EARTHQUAKE (CONSUMER RELATIONS, MEDIA
RELATIONS, EMPLOYEE RELATIONS, COMMUNITY RELATIONS)
REFERENCES 279
A P P E N D IX A: G E N E R IC CRISIS C O M M U N I C A T I O NS P L AN
285
FOR A LARGE C O M P A NY
IMAGE 5
X CONTENTS
A P P E N D IX B: G E N E R IC CRISIS C O M M U N I C A T I O NS P L AN
309
FOR A N O N P R O F IT O R G A N I Z A T I O N: B IG BROTHERS/BIG
SISTERS OF A M E R I CA
A P P E N D IX C: CRISIS C O M M U N I C A T I O NS P L AN FOR A S M A
LL 338
BUSINESS
I N D EX 363
|
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| author | Fearn-Banks, Kathleen 1941- |
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| building | Verbundindex |
| bvnumber | BV040025114 |
| classification_rvk | MD 8250 QP 300 |
| ctrlnum | (OCoLC)796191008 (DE-599)BSZ309375436 |
| discipline | Politologie Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| spelling | Fearn-Banks, Kathleen 1941- Verfasser (DE-588)140626816 aut Crisis communications a casebook approach Kathleen Fearn-Banks Student workbook to accompany crisis communications 2. ed. Mahwah, NJ Erlbaum 2002 148 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Arbeitsbuch (DE-588)4259386-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Krisenmanagement (DE-588)4127374-6 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Krisenmanagement (DE-588)4127374-6 s Kommunikation (DE-588)4031883-7 s Arbeitsbuch (DE-588)4259386-4 s DE-604 Öffentlichkeitsarbeit (DE-588)4043188-5 s 2\p DE-604 Unternehmen (DE-588)4061963-1 s 3\p DE-604 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024882133&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Fearn-Banks, Kathleen 1941- Crisis communications a casebook approach Arbeitsbuch (DE-588)4259386-4 gnd Unternehmen (DE-588)4061963-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kommunikation (DE-588)4031883-7 gnd Krisenmanagement (DE-588)4127374-6 gnd |
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| title | Crisis communications a casebook approach |
| title_alt | Student workbook to accompany crisis communications |
| title_auth | Crisis communications a casebook approach |
| title_exact_search | Crisis communications a casebook approach |
| title_full | Crisis communications a casebook approach Kathleen Fearn-Banks |
| title_fullStr | Crisis communications a casebook approach Kathleen Fearn-Banks |
| title_full_unstemmed | Crisis communications a casebook approach Kathleen Fearn-Banks |
| title_short | Crisis communications |
| title_sort | crisis communications a casebook approach |
| title_sub | a casebook approach |
| topic | Arbeitsbuch (DE-588)4259386-4 gnd Unternehmen (DE-588)4061963-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kommunikation (DE-588)4031883-7 gnd Krisenmanagement (DE-588)4127374-6 gnd |
| topic_facet | Arbeitsbuch Unternehmen Öffentlichkeitsarbeit Kommunikation Krisenmanagement Fallstudiensammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024882133&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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