Events management: an international approach
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, Calif. [u.a.]
Sage
2012
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 364 S. Ill., graph. Darst. |
| ISBN: | 0857022407 0857022415 9780857022400 9780857022417 |
Internformat
MARC
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| 007 | t | ||
| 008 | 120402s2012 ad|| |||| 00||| eng d | ||
| 020 | |a 0857022407 |c (hbk.) £90.00 |9 0-85702-240-7 | ||
| 020 | |a 0857022415 |c (pbk.) £32.99 |9 0-85702-241-5 | ||
| 020 | |a 9780857022400 |c (hbk.) £90.00 |9 978-0-85702-240-0 | ||
| 020 | |a 9780857022417 |c (pbk.) £32.99 |9 978-0-85702-241-7 | ||
| 035 | |a (OCoLC)796190771 | ||
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| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-11 |a DE-20 | ||
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 245 | 1 | 0 | |a Events management |b an international approach |c [ed. by] Nicole Ferdinand ... |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Los Angeles, Calif. [u.a.] |b Sage |c 2012 | |
| 300 | |a XI, 364 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Event-Marketing |0 (DE-588)4335461-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Event-Marketing |0 (DE-588)4335461-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Ferdinand, Nicole |0 (DE-588)1121030904 |4 edt | |
| 856 | 4 | 2 | |m Digitalisierung UB Bayreuth |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024881732&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024881732 | ||
Datensatz im Suchindex
| _version_ | 1804149018862813184 |
|---|---|
| adam_text | Contents
Notes
on Contributors
vii
Foreword
—
Stephen Page
x
Companion Website
xii
PART
1
INTRODUCING AN INTERNATIONAL APPROACH
TO EVENTS MANAGEMENT
1
1
Events in Our Changing World
5
Nicole Ferdinand and Stephen J. Shaw
2
The International Events Environment
23
Nicole Ferdinand and
Simone Wesner
PART
2
INTERNATIONAL EVENTS MANAGEMENT
IN PRACTICE
49
3
Event Design
51
Sazia Ali
4
Event Project Management
70
Nigel L.
Williams
5
Building an Events Team
94
Bruce Johnson
6
Event Marketing
113
Rumen Gechev
7
Financing Events
133
PaulJ. Kitchin
8
Risk Management
153 ·
Brent W. Ritchie and
Sacha
Reid
9
Event Evaluation
173
Jo-anne
Tull
PART
3
CONTEMPORARY ISSUES IN INTERNATIONAL
EVENTS MANAGEMENT
197
10
Sustainability and the Events Industry
199
Elena Cavagnaro, Albert Postma and Thomas Neese
V-.
EVENTS
MANAGEMENT
11
Ambush Marketing: Innovative or Immoral?
214
Marc Mazodier
12
The Internationalization of Sport Events and Leagues
233
Paul}. Kitchin
13
The Role of Events in the Hospitality Sector
253
Ioannis S. Pantelidis
14
The Development of the Corporate Events Sector
267
Ivna Reic
PART
4
EXTENDED CASE STUDIES
287
15
Sleeping Through the Static
289
Stephen Henderson
16
The Exportation of Event Expertise: Taking Best Practice to
International Markets in the MICE Sector
303
Sarah Edwards and Liander Taylor
17
The Marketing Strategy for the
1
3th IAAF Indoor World Athletics
Championships
2010
in Doha: Creating a Value Constellation
315
Tariq Saed Al-Abdulla, Maher
N. Saß
and Alain Ferrand
18
Event Operations: London City Airport s Fundraising Day
339
Polly Lamer
Index
355
|
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| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV040024709 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:16:22Z |
| institution | BVB |
| isbn | 0857022407 0857022415 9780857022400 9780857022417 |
| language | English |
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| physical | XI, 364 S. Ill., graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
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| publisher | Sage |
| record_format | marc |
| spelling | Events management an international approach [ed. by] Nicole Ferdinand ... 1. publ. Los Angeles, Calif. [u.a.] Sage 2012 XI, 364 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Event-Marketing (DE-588)4335461-0 gnd rswk-swf Event-Marketing (DE-588)4335461-0 s DE-604 Ferdinand, Nicole (DE-588)1121030904 edt Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024881732&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Events management an international approach Event-Marketing (DE-588)4335461-0 gnd |
| subject_GND | (DE-588)4335461-0 |
| title | Events management an international approach |
| title_auth | Events management an international approach |
| title_exact_search | Events management an international approach |
| title_full | Events management an international approach [ed. by] Nicole Ferdinand ... |
| title_fullStr | Events management an international approach [ed. by] Nicole Ferdinand ... |
| title_full_unstemmed | Events management an international approach [ed. by] Nicole Ferdinand ... |
| title_short | Events management |
| title_sort | events management an international approach |
| title_sub | an international approach |
| topic | Event-Marketing (DE-588)4335461-0 gnd |
| topic_facet | Event-Marketing |
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