Marketing strategy: the thinking involved
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
SAGE
2013
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXIV, 335 S. Ill., graph. Darst. |
| ISBN: | 9781412987301 |
Internformat
MARC
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| 008 | 120402s2013 xxuad|| |||| 00||| eng d | ||
| 010 | |a 2011050631 | ||
| 020 | |a 9781412987301 |c pbk. |9 978-1-4129-8730-1 | ||
| 035 | |a (OCoLC)780362710 | ||
| 035 | |a (DE-599)BVBBV040024636 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Hill, Mark E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing strategy |b the thinking involved |c Mark E. Hill |
| 264 | 1 | |a Los Angeles [u.a.] |b SAGE |c 2013 | |
| 300 | |a XXIV, 335 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Strategic planning | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m Digitalisierung UB Bayreuth |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024881662&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024881662 | ||
Datensatz im Suchindex
| _version_ | 1804149018734886912 |
|---|---|
| adam_text | Brief Contents
About the Author
xvii
Preface
xix
Acknowledgments
xxiii
Section
1:
The Role Marketing Thinking Plays in Strategy
1
1.
Marketing Thinking
3
2.
Learning to Think in a Marketing Way
21
Section
2:
Thinking Through the Marketing Process
45
3.
The
BIG Question(s)
—
Assessing the Situation
47
4.
Thinking Further About Marketplace Structure and Strategy
71
5.
Thinking Through Difference
—
The Nature of the Marketplace
and Consumption
99
6.
Thinking Through the Marketing Mix
125
7.
Co-creating Meaningful Differences With Products and Services
151
8.
Co-creating (Co-marketing) Meaningful Differences
With Marketing Communications
173
9.
The Changing Customer Interface Landscape
199
10.
Thinking Beyond Logistics
227
11.
The Question of Price
249
Section
3:
Reflective vs. Forward-Looking Sides of Marketing Thinking
273
12.
Assessment vs. Navigating Strategy
—
Using Metrics
275
Section
4:
A Thinking Organization
297
13.
Cultivating a Thinking Culture
299
Index
321
Credits
331
|
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| id | DE-604.BV040024636 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:16:22Z |
| institution | BVB |
| isbn | 9781412987301 |
| language | English |
| lccn | 2011050631 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024881662 |
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| physical | XXIV, 335 S. Ill., graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
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| publisher | SAGE |
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| spelling | Hill, Mark E. Verfasser aut Marketing strategy the thinking involved Mark E. Hill Los Angeles [u.a.] SAGE 2013 XXIV, 335 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Management Strategic planning Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s DE-604 Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024881662&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hill, Mark E. Marketing strategy the thinking involved Marketing Management Strategic planning Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120697-6 |
| title | Marketing strategy the thinking involved |
| title_auth | Marketing strategy the thinking involved |
| title_exact_search | Marketing strategy the thinking involved |
| title_full | Marketing strategy the thinking involved Mark E. Hill |
| title_fullStr | Marketing strategy the thinking involved Mark E. Hill |
| title_full_unstemmed | Marketing strategy the thinking involved Mark E. Hill |
| title_short | Marketing strategy |
| title_sort | marketing strategy the thinking involved |
| title_sub | the thinking involved |
| topic | Marketing Management Strategic planning Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Management Strategic planning Marketingstrategie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024881662&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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