Social media marketing: the next generation of business engagement
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Indianapolis, Ind.
Wiley Pub.
2010
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Beschreibung: | Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (XIX, 388 S.) Ill., graph. Darst. 24 cm |
| ISBN: | 9780470634035 9780470944196 |
Internformat
MARC
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| 100 | 1 | |a Evans, Dave |d 1956- |e Verfasser |0 (DE-588)143627902 |4 aut | |
| 245 | 1 | 0 | |a Social media marketing |b the next generation of business engagement |c Dave Evans with Jake McKee |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Indianapolis, Ind. |b Wiley Pub. |c 2010 | |
| 300 | |a 1 Online-Ressource (XIX, 388 S.) |b Ill., graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Social media / Marketing | |
| 650 | 4 | |a Social marketing | |
| 650 | 4 | |a Customer relations | |
| 650 | 0 | 7 | |a Facebook |0 (DE-588)7679337-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Soziales Netzwerk |0 (DE-588)4055762-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a World Wide Web 2.0 |0 (DE-588)7548364-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Twitter |g Softwareplattform |0 (DE-588)7660487-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
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| 700 | 1 | |a McKee, Jake |e Verfasser |4 aut | |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-024850722 | |
Datensatz im Suchindex
| _version_ | 1817613202702204928 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Evans, Dave 1956- McKee, Jake |
| author_GND | (DE-588)143627902 |
| author_facet | Evans, Dave 1956- McKee, Jake |
| author_role | aut aut |
| author_sort | Evans, Dave 1956- |
| author_variant | d e de j m jm |
| building | Verbundindex |
| bvnumber | BV039993643 |
| classification_rvk | QP 650 |
| collection | ZDB-38-EBR ZDB-38-ESG |
| ctrlnum | (OCoLC)785863090 (DE-599)BVBBV039993643 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Electronic eBook |
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| indexdate | 2024-12-05T15:03:48Z |
| institution | BVB |
| isbn | 9780470634035 9780470944196 |
| language | English |
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| spelling | Evans, Dave 1956- Verfasser (DE-588)143627902 aut Social media marketing the next generation of business engagement Dave Evans with Jake McKee 1. ed. Indianapolis, Ind. Wiley Pub. 2010 1 Online-Ressource (XIX, 388 S.) Ill., graph. Darst. 24 cm txt rdacontent c rdamedia cr rdacarrier Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications Includes bibliographical references and index Internet marketing Social media / Marketing Social marketing Customer relations Facebook (DE-588)7679337-0 gnd rswk-swf Soziales Netzwerk (DE-588)4055762-5 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Twitter Softwareplattform (DE-588)7660487-1 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Online-Marketing (DE-588)7706419-7 s World Wide Web 2.0 (DE-588)7548364-6 s Soziales Netzwerk (DE-588)4055762-5 s Twitter Softwareplattform (DE-588)7660487-1 s Facebook (DE-588)7679337-0 s DE-604 McKee, Jake Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Evans, Dave 1956- McKee, Jake Social media marketing the next generation of business engagement Internet marketing Social media / Marketing Social marketing Customer relations Facebook (DE-588)7679337-0 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Online-Marketing (DE-588)7706419-7 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Twitter Softwareplattform (DE-588)7660487-1 gnd |
| subject_GND | (DE-588)7679337-0 (DE-588)4055762-5 (DE-588)7706419-7 (DE-588)7548364-6 (DE-588)7660487-1 (DE-588)4123623-3 |
| title | Social media marketing the next generation of business engagement |
| title_auth | Social media marketing the next generation of business engagement |
| title_exact_search | Social media marketing the next generation of business engagement |
| title_full | Social media marketing the next generation of business engagement Dave Evans with Jake McKee |
| title_fullStr | Social media marketing the next generation of business engagement Dave Evans with Jake McKee |
| title_full_unstemmed | Social media marketing the next generation of business engagement Dave Evans with Jake McKee |
| title_short | Social media marketing |
| title_sort | social media marketing the next generation of business engagement |
| title_sub | the next generation of business engagement |
| topic | Internet marketing Social media / Marketing Social marketing Customer relations Facebook (DE-588)7679337-0 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Online-Marketing (DE-588)7706419-7 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Twitter Softwareplattform (DE-588)7660487-1 gnd |
| topic_facet | Internet marketing Social media / Marketing Social marketing Customer relations Soziales Netzwerk Online-Marketing World Wide Web 2.0 Twitter Softwareplattform Lehrbuch |
| work_keys_str_mv | AT evansdave socialmediamarketingthenextgenerationofbusinessengagement AT mckeejake socialmediamarketingthenextgenerationofbusinessengagement |