Darwin's brands: adapting for success
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New Delhi, India
SAGE
2012
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other |
| Beschreibung: | xvii, 168 S. ill. 24 cm |
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| 245 | 1 | 0 | |a Darwin's brands |b adapting for success |c Anand Halve |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a New Delhi, India |b SAGE |c 2012 | |
| 300 | |a xvii, 168 S. |b ill. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references | ||
| 500 | |a Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other | ||
| 650 | 4 | |a Brand name products / India | |
| 650 | 4 | |a Branding (Marketing) / India | |
| 650 | 4 | |a Consumers' preferences / India | |
| 650 | 4 | |a Wirtschaft | |
| 651 | 4 | |a India / Economic conditions / 1991- | |
| 651 | 4 | |a Indien | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024847907 | ||
Datensatz im Suchindex
| _version_ | 1804148979465715712 |
|---|---|
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| author | Halve, Anand 1955- |
| author_GND | (DE-588)173783473 |
| author_facet | Halve, Anand 1955- |
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| author_sort | Halve, Anand 1955- |
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| building | Verbundindex |
| bvnumber | BV039990763 |
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| ctrlnum | (OCoLC)785861341 (DE-599)BVBBV039990763 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| geographic | India / Economic conditions / 1991- Indien |
| geographic_facet | India / Economic conditions / 1991- Indien |
| id | DE-604.BV039990763 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:15:44Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024847907 |
| oclc_num | 785861341 |
| open_access_boolean | |
| owner | DE-N2 |
| owner_facet | DE-N2 |
| physical | xvii, 168 S. ill. 24 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | SAGE |
| record_format | marc |
| spelling | Halve, Anand 1955- Verfasser (DE-588)173783473 aut Darwin's brands adapting for success Anand Halve 1. publ. New Delhi, India SAGE 2012 xvii, 168 S. ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other Brand name products / India Branding (Marketing) / India Consumers' preferences / India Wirtschaft India / Economic conditions / 1991- Indien |
| spellingShingle | Halve, Anand 1955- Darwin's brands adapting for success Brand name products / India Branding (Marketing) / India Consumers' preferences / India Wirtschaft |
| title | Darwin's brands adapting for success |
| title_auth | Darwin's brands adapting for success |
| title_exact_search | Darwin's brands adapting for success |
| title_full | Darwin's brands adapting for success Anand Halve |
| title_fullStr | Darwin's brands adapting for success Anand Halve |
| title_full_unstemmed | Darwin's brands adapting for success Anand Halve |
| title_short | Darwin's brands |
| title_sort | darwin s brands adapting for success |
| title_sub | adapting for success |
| topic | Brand name products / India Branding (Marketing) / India Consumers' preferences / India Wirtschaft |
| topic_facet | Brand name products / India Branding (Marketing) / India Consumers' preferences / India Wirtschaft India / Economic conditions / 1991- Indien |
| work_keys_str_mv | AT halveanand darwinsbrandsadaptingforsuccess |