Verfügbarkeit: Marketing :: THWS Bibkatalog

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Bibliographische Detailangaben
Hauptverfasser:	Kerin, Roger A. 1947- (VerfasserIn), Hartley, Steven W. (VerfasserIn), Rudelius, William (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York, NY McGraw-Hill Irwin 2013
Ausgabe:	11. ed.
Schlagworte:	Marketing
Online-Zugang:	Marketing
Beschreibung:	LI, 745 S. Ill., graph. Darst.
ISBN:	9780078028892 0078028892

Internformat

MARC


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250			\|a 11. ed.
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700	1		\|a Hartley, Steven W. \|e Verfasser \|0 (DE-588)170263142 \|4 aut
700	1		\|a Rudelius, William \|e Verfasser \|0 (DE-588)17028266X \|4 aut
856	4		\|u http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=4429663&custom_att_2=simple_viewer \|y Marketing \|3 Inhaltsverzeichnis
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Datensatz im Suchindex

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author	Kerin, Roger A. 1947- Hartley, Steven W. Rudelius, William
author_GND	(DE-588)132951606 (DE-588)170263142 (DE-588)17028266X
author_facet	Kerin, Roger A. 1947- Hartley, Steven W. Rudelius, William
author_role	aut aut aut
author_sort	Kerin, Roger A. 1947-
author_variant	r a k ra rak s w h sw swh w r wr
building	Verbundindex
bvnumber	BV039985413
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415
callnumber-search	HF5415
callnumber-sort	HF 45415
callnumber-subject	HF - Commerce
classification_rvk	QP 600
classification_tum	WIR 800f
ctrlnum	(OCoLC)785859485 (DE-599)HBZHT017168136
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	11. ed.
format	Book
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id	DE-604.BV039985413
illustrated	Illustrated
indexdate	2024-07-10T00:15:37Z
institution	BVB
isbn	9780078028892 0078028892
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-024842677
oclc_num	785859485
open_access_boolean
owner	DE-91S DE-BY-TUM
owner_facet	DE-91S DE-BY-TUM
physical	LI, 745 S. Ill., graph. Darst.
publishDate	2013
publishDateSearch	2013
publishDateSort	2013
publisher	McGraw-Hill Irwin
record_format	marc
spelling	Kerin, Roger A. 1947- Verfasser (DE-588)132951606 aut Marketing Roger A. Kerin ; Steven W. Hartley ; William Rudelius 11. ed. New York, NY McGraw-Hill Irwin 2013 LI, 745 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketing Marketing (DE-588)4037589-4 s DE-604 Hartley, Steven W. Verfasser (DE-588)170263142 aut Rudelius, William Verfasser (DE-588)17028266X aut http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=4429663&custom_att_2=simple_viewer Marketing Inhaltsverzeichnis
spellingShingle	Kerin, Roger A. 1947- Hartley, Steven W. Rudelius, William Marketing Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037589-4
title	Marketing
title_auth	Marketing
title_exact_search	Marketing
title_full	Marketing Roger A. Kerin ; Steven W. Hartley ; William Rudelius
title_fullStr	Marketing Roger A. Kerin ; Steven W. Hartley ; William Rudelius
title_full_unstemmed	Marketing Roger A. Kerin ; Steven W. Hartley ; William Rudelius
title_short	Marketing
title_sort	marketing
topic	Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing
url	http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=4429663&custom_att_2=simple_viewer
work_keys_str_mv	AT kerinrogera marketing AT hartleystevenw marketing AT rudeliuswilliam marketing

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