Marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGraw-Hill Irwin
2013
|
| Ausgabe: | 11. ed. |
| Schlagworte: | |
| Online-Zugang: | Marketing |
| Beschreibung: | LI, 745 S. Ill., graph. Darst. |
| ISBN: | 9780078028892 0078028892 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV039985413 | ||
| 003 | DE-604 | ||
| 005 | 20120507 | ||
| 007 | t | ||
| 008 | 120327s2013 ad|| |||| 00||| eng d | ||
| 020 | |a 9780078028892 |9 978-0-07-802889-2 | ||
| 020 | |a 0078028892 |9 0-07-802889-2 | ||
| 035 | |a (OCoLC)785859485 | ||
| 035 | |a (DE-599)HBZHT017168136 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-91S | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a WIR 800f |2 stub | ||
| 100 | 1 | |a Kerin, Roger A. |d 1947- |e Verfasser |0 (DE-588)132951606 |4 aut | |
| 245 | 1 | 0 | |a Marketing |c Roger A. Kerin ; Steven W. Hartley ; William Rudelius |
| 250 | |a 11. ed. | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill Irwin |c 2013 | |
| 300 | |a LI, 745 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 653 | |a Marketing | ||
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Hartley, Steven W. |e Verfasser |0 (DE-588)170263142 |4 aut | |
| 700 | 1 | |a Rudelius, William |e Verfasser |0 (DE-588)17028266X |4 aut | |
| 856 | 4 | |u http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=4429663&custom_att_2=simple_viewer |y Marketing |3 Inhaltsverzeichnis | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024842677 | ||
Datensatz im Suchindex
| _version_ | 1804148971638095872 |
|---|---|
| any_adam_object | |
| author | Kerin, Roger A. 1947- Hartley, Steven W. Rudelius, William |
| author_GND | (DE-588)132951606 (DE-588)170263142 (DE-588)17028266X |
| author_facet | Kerin, Roger A. 1947- Hartley, Steven W. Rudelius, William |
| author_role | aut aut aut |
| author_sort | Kerin, Roger A. 1947- |
| author_variant | r a k ra rak s w h sw swh w r wr |
| building | Verbundindex |
| bvnumber | BV039985413 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| classification_tum | WIR 800f |
| ctrlnum | (OCoLC)785859485 (DE-599)HBZHT017168136 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 11. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01391nam a2200409 c 4500</leader><controlfield tag="001">BV039985413</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20120507 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">120327s2013 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780078028892</subfield><subfield code="9">978-0-07-802889-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0078028892</subfield><subfield code="9">0-07-802889-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)785859485</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)HBZHT017168136</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91S</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 800f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kerin, Roger A.</subfield><subfield code="d">1947-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)132951606</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="c">Roger A. Kerin ; Steven W. Hartley ; William Rudelius</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">11. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">McGraw-Hill Irwin</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">LI, 745 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Marketing</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hartley, Steven W.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170263142</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Rudelius, William</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)17028266X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=4429663&custom_att_2=simple_viewer</subfield><subfield code="y">Marketing</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-024842677</subfield></datafield></record></collection> |
| id | DE-604.BV039985413 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:15:37Z |
| institution | BVB |
| isbn | 9780078028892 0078028892 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024842677 |
| oclc_num | 785859485 |
| open_access_boolean | |
| owner | DE-91S DE-BY-TUM |
| owner_facet | DE-91S DE-BY-TUM |
| physical | LI, 745 S. Ill., graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | McGraw-Hill Irwin |
| record_format | marc |
| spelling | Kerin, Roger A. 1947- Verfasser (DE-588)132951606 aut Marketing Roger A. Kerin ; Steven W. Hartley ; William Rudelius 11. ed. New York, NY McGraw-Hill Irwin 2013 LI, 745 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketing Marketing (DE-588)4037589-4 s DE-604 Hartley, Steven W. Verfasser (DE-588)170263142 aut Rudelius, William Verfasser (DE-588)17028266X aut http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=4429663&custom_att_2=simple_viewer Marketing Inhaltsverzeichnis |
| spellingShingle | Kerin, Roger A. 1947- Hartley, Steven W. Rudelius, William Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing |
| title_auth | Marketing |
| title_exact_search | Marketing |
| title_full | Marketing Roger A. Kerin ; Steven W. Hartley ; William Rudelius |
| title_fullStr | Marketing Roger A. Kerin ; Steven W. Hartley ; William Rudelius |
| title_full_unstemmed | Marketing Roger A. Kerin ; Steven W. Hartley ; William Rudelius |
| title_short | Marketing |
| title_sort | marketing |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| url | http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=4429663&custom_att_2=simple_viewer |
| work_keys_str_mv | AT kerinrogera marketing AT hartleystevenw marketing AT rudeliuswilliam marketing |