Relational political marketing in party-centred democracies: because we deserve it
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Burlington, VT
Ashgate
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XI, 224 S. graph. Darst. |
| ISBN: | 9781409439059 |
Internformat
MARC
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| 005 | 20120711 | ||
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| 008 | 120325s2012 xxud||| |||| 00||| eng d | ||
| 010 | |a 2011037640 | ||
| 020 | |a 9781409439059 |c hardback : alk. paper |9 978-1-409-43905-9 | ||
| 035 | |a (OCoLC)785857969 | ||
| 035 | |a (DE-599)BVBBV039980426 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Johansen, Helene P. M. |e Verfasser |0 (DE-588)1022092812 |4 aut | |
| 245 | 1 | 0 | |a Relational political marketing in party-centred democracies |b because we deserve it |c Helene P. M. Johansen |
| 264 | 1 | |a Burlington, VT |b Ashgate |c 2012 | |
| 300 | |a XI, 224 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Politik | |
| 650 | 4 | |a Public relations and politics | |
| 650 | 4 | |a Political parties |x Public relations | |
| 650 | 4 | |a Advertising, Political | |
| 650 | 4 | |a Communication in politics | |
| 650 | 4 | |a Marketing |x Political aspects | |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Demokratie |0 (DE-588)4011413-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Partei |0 (DE-588)4044737-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Demokratie |0 (DE-588)4011413-2 |D s |
| 689 | 0 | 1 | |a Partei |0 (DE-588)4044737-6 |D s |
| 689 | 0 | 2 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-409-43906-6 |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024837778&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024837778 | ||
Datensatz im Suchindex
| _version_ | 1804148963123658752 |
|---|---|
| adam_text | RELATIONAL POLITICAL MARKETING IN PARTY-CENTERED DEMOCRACIES
/ JOHANSEN, HELENE P. M.
: 2012
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PREFACE
PART I. CONCEPTUAL WHYS AND CONTEXTUAL WHEREFORES: SOME BACKGROUND AND
AN INTRODUCTION; ARGUMENT AND THEORETICAL AMBITIONS; THE CONTEXTS AND
SOME FURTHER CLARIFICATIONS
PART II. UNDERSTANDING MARKETS AND MARKETING - TWO IMPORTANT FRAMEWORKS:
THE MANAGERIAL PERSPECTIVE; THE RELATIONAL PERSPECTIVE; A COMPARISON OF
THE TWO
PART III. POLITICAL MARKETING - THEORISING POLITICS AS MARKET :
CONTEMPORARY POLITICAL MARKETING - REVIEW AND CRITIQUE; A RELATIONAL
APPROACH TO PARTY-CENTRED POLITICS; SOME NORMATIVE IMPLICATIONS AND A
CONCLUSION; BIBLIOGRAPHY; INDEX.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Johansen, Helene P. M. |
| author_GND | (DE-588)1022092812 |
| author_facet | Johansen, Helene P. M. |
| author_role | aut |
| author_sort | Johansen, Helene P. M. |
| author_variant | h p m j hpm hpmj |
| building | Verbundindex |
| bvnumber | BV039980426 |
| callnumber-first | J - Political Science |
| callnumber-label | JF2112 |
| callnumber-raw | JF2112.P8 |
| callnumber-search | JF2112.P8 |
| callnumber-sort | JF 42112 P8 |
| callnumber-subject | JF - Public Administration |
| ctrlnum | (OCoLC)785857969 (DE-599)BVBBV039980426 |
| dewey-full | 324.7/3 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.7/3 |
| dewey-search | 324.7/3 |
| dewey-sort | 3324.7 13 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:15:29Z |
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| isbn | 9781409439059 |
| language | English |
| lccn | 2011037640 |
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| spelling | Johansen, Helene P. M. Verfasser (DE-588)1022092812 aut Relational political marketing in party-centred democracies because we deserve it Helene P. M. Johansen Burlington, VT Ashgate 2012 XI, 224 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Politik Public relations and politics Political parties Public relations Advertising, Political Communication in politics Marketing Political aspects Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Demokratie (DE-588)4011413-2 gnd rswk-swf Partei (DE-588)4044737-6 gnd rswk-swf Demokratie (DE-588)4011413-2 s Partei (DE-588)4044737-6 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Erscheint auch als Online-Ausgabe 978-1-409-43906-6 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024837778&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Johansen, Helene P. M. Relational political marketing in party-centred democracies because we deserve it Politik Public relations and politics Political parties Public relations Advertising, Political Communication in politics Marketing Political aspects Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Demokratie (DE-588)4011413-2 gnd Partei (DE-588)4044737-6 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4011413-2 (DE-588)4044737-6 |
| title | Relational political marketing in party-centred democracies because we deserve it |
| title_auth | Relational political marketing in party-centred democracies because we deserve it |
| title_exact_search | Relational political marketing in party-centred democracies because we deserve it |
| title_full | Relational political marketing in party-centred democracies because we deserve it Helene P. M. Johansen |
| title_fullStr | Relational political marketing in party-centred democracies because we deserve it Helene P. M. Johansen |
| title_full_unstemmed | Relational political marketing in party-centred democracies because we deserve it Helene P. M. Johansen |
| title_short | Relational political marketing in party-centred democracies |
| title_sort | relational political marketing in party centred democracies because we deserve it |
| title_sub | because we deserve it |
| topic | Politik Public relations and politics Political parties Public relations Advertising, Political Communication in politics Marketing Political aspects Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Demokratie (DE-588)4011413-2 gnd Partei (DE-588)4044737-6 gnd |
| topic_facet | Politik Public relations and politics Political parties Public relations Advertising, Political Communication in politics Marketing Political aspects Öffentlichkeitsarbeit Demokratie Partei |
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