Holdings: The Oxford handbook of pricing management

The Oxford handbook of pricing management:

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Bibliographic Details
Format:	Book
Language:	English
Published:	Oxford Oxford Univ. Press 2012
Edition:	1. ed.
Series:	Oxford handbooks in finance
Subjects:	Preispolitik Preistheorie Aufsatzsammlung
Online Access:	Inhaltsverzeichnis
Physical Description:	XXIV, 952 S. graph. Darst.
ISBN:	9780199543175

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Record in the Search Index

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adam_text	Contents List of Figures ix List of Tables xiii List of Boxes xv List of Contributors xvii PART I INTRODUCTION i. Introduction 3 ÖZALP ÖZER AND ROBERT PHILLIPS PART II PRICING IN SELECTED INDUSTRIES 2. Why Are Prices Set the Way They Are? 13 Robert Phillips 3. Airline Pricing 45 Brenda A. Barnes 4. Electric Power Pricing 93 Robert Wilson 5. Health Care Pricing in the United States: The Case of Hospitals 99 E. Andrew Boyd 6. Pricing in Restaurants 106 Sheryl E. Kimes, Robert Phillips, and Lisabet Summa 7. Pricing of On-line Display Advertising 121 Madhu Vudali and Andy Atherton 8. Consumer Credit Pricing 138 Simon Caufield 9. Wireless Services Pricing in the United States 154 Jon Zimmerman Vi CONTENTS 10. For What IT's Worth: Pricing Internal IT Servies 171 D10G0 Rau and Paul Willmott 11. Television Advertisement Pricing in the United Stat¿s 181 Robert Phillips and Graham Young 12. Pricing in the Cruise Line Industry 199 Warren H. Lieberman 13. Less-than-Truckload Pricing 217 Edward Kintz 14. Pricing in the North American Protein Industr/ 230 Michael Neal, Robert D. Pierce, Michael FHe'^P' AND SuSHlL VeRMA 15. Wine Pricing in the United States 250 Warren Bidmead 16. Pricing and Sales Practices at the Grand BaZąaf Of jst^bUl 261 Yosun Denizeri PART III PRICING 17. Price Theory in Economics 281 Thomas A. Weber 18. Models of Demand 340 Garrett J. van Ryzin 19. Game Theory Models of Pricing 381 Praveen K. Kopalle and Robert A. 2o. Behavioral Issues in Pricing Management 415 ÖZALP ÖZER AND YaNCHONG ZHENG PART IV PRICING 21. Customized Pricing 465 Robert Phillips 22. Nonlinear Pricing 492 ShMUel S. Oren CONTENTS Vil 23. Dynamic List Pricing 522 Yossi Aviv and Gustavo Vulcano 24. Sales Promotions 585 Robert C. Blattberg and Richard A. Briesch 25. Markdown Management 620 Rama Ramakrishnan 26. Revenue Management 655 Kalyan Talluri 27. Auction Pricing 679 Richard Steinberg 28. Services Engineering: Design and Pricing of Service Features 713 Guillermo Gallego and Catalina Stefanescu 29. Pricing in Business-to-Business Contracts: Sharing Risk, Profit, and Information 738 Murat Kaya and Özalp Özer 30. Pricing and Inventory Management 784 Xin Chen and David Simchi-Levi PART V ORGANIZATION AND PROCESSES 31. Structuring and Managing an Effective Pricing Organization 825 Mike Simonetto, Larry Montan, Julie Meehan, and Junko Kaji 32. Global Pricing Strategy 854 Greg Cudahy, Thomas G. Jacobson, Tiago Salvador, and Julian Short 33. Using Lean Six Sigma to Improve Pricing Execution 87s ManMohan S. Sodhi and Navdeep S. Sonni 34. Pricing with Confidence in Business-to-Business Settings 893 Thomas G. Jacobson, Tiffany Gilbert, Michelle Mahonf.y, and Tiago Salvador VIU CONTENTS PART VI CURRENT CHALLENGES AND FUTURE PROSPECTS 35. Current Challenges and Future Prospects for Pricing Management 913 ÖZALP ÖZER AND ROBERT PHILLIPS Index 921
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	1. ed.
format	Book
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spelling	The Oxford handbook of pricing management ed. by Özalp Özer ... Handbook of pricing management Pricing management 1. ed. Oxford Oxford Univ. Press 2012 XXIV, 952 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Oxford handbooks in finance Preispolitik (DE-588)4047118-4 gnd rswk-swf Preistheorie (DE-588)4115623-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Preistheorie (DE-588)4115623-7 s Preispolitik (DE-588)4047118-4 s DE-604 Özer, Özalp 1974- Sonstige (DE-588)1023677954 oth Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024833502&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	The Oxford handbook of pricing management Preispolitik (DE-588)4047118-4 gnd Preistheorie (DE-588)4115623-7 gnd
subject_GND	(DE-588)4047118-4 (DE-588)4115623-7 (DE-588)4143413-4
title	The Oxford handbook of pricing management
title_alt	Handbook of pricing management Pricing management
title_auth	The Oxford handbook of pricing management
title_exact_search	The Oxford handbook of pricing management
title_full	The Oxford handbook of pricing management ed. by Özalp Özer ...
title_fullStr	The Oxford handbook of pricing management ed. by Özalp Özer ...
title_full_unstemmed	The Oxford handbook of pricing management ed. by Özalp Özer ...
title_short	The Oxford handbook of pricing management
title_sort	the oxford handbook of pricing management
topic	Preispolitik (DE-588)4047118-4 gnd Preistheorie (DE-588)4115623-7 gnd
topic_facet	Preispolitik Preistheorie Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024833502&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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