The Oxford handbook of pricing management:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Oxford
Oxford Univ. Press
2012
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | Oxford handbooks in finance
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXIV, 952 S. graph. Darst. |
| ISBN: | 9780199543175 |
Internformat
MARC
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| 245 | 1 | 0 | |a The Oxford handbook of pricing management |c ed. by Özalp Özer ... |
| 246 | 1 | 3 | |a Handbook of pricing management |
| 246 | 1 | 3 | |a Pricing management |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Oxford |b Oxford Univ. Press |c 2012 | |
| 300 | |a XXIV, 952 S. |b graph. Darst. | ||
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Datensatz im Suchindex
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| adam_text |
Contents
List of Figures
ix
List of Tables
xiii
List of Boxes
xv
List of Contributors
xvii
PART I INTRODUCTION
i. Introduction
3
ÖZALP ÖZER
AND ROBERT PHILLIPS
PART II PRICING IN SELECTED
INDUSTRIES
2.
Why Are Prices Set the Way They Are?
13
Robert Phillips
3.
Airline Pricing
45
Brenda A. Barnes
4.
Electric Power Pricing
93
Robert Wilson
5.
Health Care Pricing in the United States: The Case of Hospitals
99
E. Andrew Boyd
6.
Pricing in Restaurants
106
Sheryl E. Kimes, Robert Phillips, and Lisabet
Summa
7.
Pricing of On-line Display Advertising
121
Madhu Vudali and Andy Atherton
8.
Consumer Credit Pricing
138
Simon Caufield
9.
Wireless Services Pricing in the United States
154
Jon Zimmerman
Vi
CONTENTS
10.
For What IT's Worth: Pricing Internal IT
Servies
171
D10G0 Rau and Paul Willmott
11.
Television Advertisement Pricing in the United
Stat¿s
181
Robert Phillips and Graham Young
12.
Pricing in the Cruise Line Industry
199
Warren H. Lieberman
13.
Less-than-Truckload Pricing
217
Edward Kintz
14.
Pricing in the North American Protein Industr/
230
Michael Neal, Robert D. Pierce, Michael FHe'^P'
AND SuSHlL VeRMA
15.
Wine Pricing in the United States
250
Warren Bidmead
16.
Pricing and Sales Practices at the Grand
BaZąaf
Of jst^bUl
261
Yosun Denizeri
PART III PRICING
17.
Price Theory in Economics
281
Thomas A. Weber
18.
Models of Demand
340
Garrett J. van Ryzin
19.
Game Theory Models of Pricing
381
Praveen K. Kopalle and Robert A.
2o. Behavioral Issues in Pricing Management
415
ÖZALP ÖZER
AND YaNCHONG ZHENG
PART IV PRICING
21.
Customized Pricing
465
Robert Phillips
22.
Nonlinear Pricing
492
ShMUel S.
Oren
CONTENTS
Vil
23.
Dynamic List Pricing
522
Yossi Aviv and
Gustavo Vulcano
24.
Sales Promotions
585
Robert C.
Blattberg
and Richard A. Briesch
25.
Markdown
Management
620
Rama Ramakrishnan
26.
Revenue Management
655
Kalyan Talluri
27.
Auction Pricing
679
Richard Steinberg
28.
Services Engineering: Design and Pricing of Service Features
713
Guillermo
Gallego
and
Catalina
Stefanescu
29.
Pricing in Business-to-Business Contracts: Sharing Risk,
Profit, and Information
738
Murat
Kaya and
Özalp Özer
30.
Pricing and Inventory Management
784
Xin Chen and David Simchi-Levi
PART V ORGANIZATION AND PROCESSES
31.
Structuring and Managing an Effective Pricing Organization
825
Mike Simonetto,
Larry Montan, Julie
Meehan, and Junko
Kaji
32.
Global Pricing Strategy
854
Greg Cudahy, Thomas
G. Jacobson,
Tiago
Salvador,
and Julian Short
33.
Using Lean Six Sigma to Improve Pricing Execution 87s
ManMohan S. Sodhi and Navdeep S.
Sonni
34.
Pricing with Confidence in Business-to-Business Settings
893
Thomas
G. Jacobson,
Tiffany Gilbert, Michelle Mahonf.y,
and
Tiago
Salvador
VIU
CONTENTS
PART VI CURRENT CHALLENGES
AND FUTURE PROSPECTS
35.
Current Challenges and Future Prospects for Pricing Management
913
ÖZALP ÖZER
AND ROBERT PHILLIPS
Index
921 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
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| id | DE-604.BV039976085 |
| illustrated | Illustrated |
| indexdate | 2024-12-14T13:00:25Z |
| institution | BVB |
| isbn | 9780199543175 |
| language | English |
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| physical | XXIV, 952 S. graph. Darst. |
| publishDate | 2012 |
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| series2 | Oxford handbooks in finance |
| spelling | The Oxford handbook of pricing management ed. by Özalp Özer ... Handbook of pricing management Pricing management 1. ed. Oxford Oxford Univ. Press 2012 XXIV, 952 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Oxford handbooks in finance Preispolitik (DE-588)4047118-4 gnd rswk-swf Preistheorie (DE-588)4115623-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Preistheorie (DE-588)4115623-7 s Preispolitik (DE-588)4047118-4 s DE-604 Özer, Özalp 1974- Sonstige (DE-588)1023677954 oth Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024833502&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The Oxford handbook of pricing management Preispolitik (DE-588)4047118-4 gnd Preistheorie (DE-588)4115623-7 gnd |
| subject_GND | (DE-588)4047118-4 (DE-588)4115623-7 (DE-588)4143413-4 |
| title | The Oxford handbook of pricing management |
| title_alt | Handbook of pricing management Pricing management |
| title_auth | The Oxford handbook of pricing management |
| title_exact_search | The Oxford handbook of pricing management |
| title_full | The Oxford handbook of pricing management ed. by Özalp Özer ... |
| title_fullStr | The Oxford handbook of pricing management ed. by Özalp Özer ... |
| title_full_unstemmed | The Oxford handbook of pricing management ed. by Özalp Özer ... |
| title_short | The Oxford handbook of pricing management |
| title_sort | the oxford handbook of pricing management |
| topic | Preispolitik (DE-588)4047118-4 gnd Preistheorie (DE-588)4115623-7 gnd |
| topic_facet | Preispolitik Preistheorie Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024833502&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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