Why we love Disney: the power of the Disney brand
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Lang
2011
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VI, 282 S. Ill. |
| ISBN: | 9781433108976 9781433108983 |
Internformat
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Datensatz im Suchindex
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| adam_text |
IMAGE 1
TABLE OF CONTENTS
LIST OF FIGURES VII
ACKNOWLEDGMENTS IX
1. INTRODUCTION 1
2. DISNEY HISTORY: THE WALT DISNEY YEARS 13
3. DISNEY HISTORY: THE POST-WALT YEARS 33
4. DISNEY CHARACTERS 49
5. DISNEY FILMS 67
6. DISNEY TELEVISION 91
7. DISNEY THEME PARKS 109
8. DISNEY MUSIC 133
9. DISNEY THEATER AND LIVE ENTERTAINMENT 147
10. DISNEY TRAVEL AND TOURISM 165
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1008239887
DIGITALISIERT DURCH
IMAGE 2
VI I WHY WE LOVE DISNEY
11. DISNEY SPORTS 179
12. DISNEY HOME ENTERTAINMENT AND INTERACTIVE MEDIA 197
13. DISNEY MARKETING AND PROMOTION 215
14. DISNEY MERCHANDISING 229
15. DISNEY AND THE GLOBAL MARKETPLACE 243
POSTSCRIPT 259
SUGGESTED READINGS 261
INDEX 267 |
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| discipline | Allgemeines Wirtschaftswissenschaften |
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| spelling | Stein, Andi 1960- Verfasser (DE-588)137905629 aut Why we love Disney the power of the Disney brand Andi Stein New York, NY [u.a.] Lang 2011 VI, 282 S. Ill. txt rdacontent n rdamedia nc rdacarrier The Walt Disney Company (DE-588)2096846-2 gnd rswk-swf Geschichte gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Erfolgsfaktor (DE-588)4197034-2 gnd rswk-swf The Walt Disney Company (DE-588)2096846-2 b Geschichte z DE-604 Markenpolitik (DE-588)4144679-3 s Marketingstrategie (DE-588)4120697-6 s Erfolgsfaktor (DE-588)4197034-2 s DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024828006&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Why we love Disney the power of the Disney brand |
| title_auth | Why we love Disney the power of the Disney brand |
| title_exact_search | Why we love Disney the power of the Disney brand |
| title_full | Why we love Disney the power of the Disney brand Andi Stein |
| title_fullStr | Why we love Disney the power of the Disney brand Andi Stein |
| title_full_unstemmed | Why we love Disney the power of the Disney brand Andi Stein |
| title_short | Why we love Disney |
| title_sort | why we love disney the power of the disney brand |
| title_sub | the power of the Disney brand |
| topic | The Walt Disney Company (DE-588)2096846-2 gnd Markenpolitik (DE-588)4144679-3 gnd Marketingstrategie (DE-588)4120697-6 gnd Erfolgsfaktor (DE-588)4197034-2 gnd |
| topic_facet | The Walt Disney Company Markenpolitik Marketingstrategie Erfolgsfaktor |
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