Holdings: New media and public relations

New media and public relations:

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Bibliographic Details
Other Authors:	Duhé, Sandra C. 1968- (Editor)
Format:	Book
Language:	English
Published:	New York [u.a.] Lang 2012
Edition:	2. ed.
Subjects:	Öffentlichkeitsarbeit Neue Medien Internet Soziokultureller Wandel Aufsatzsammlung
Online Access:	Inhaltstext Inhaltsverzeichnis
Physical Description:	XXVI, 371 S. graph. Darst.
ISBN:	1433116278 9781433116278

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MARC


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Record in the Search Index

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adam_text	Table of Contents Editor's Note ix Sandra Dühé Introduction: A Thematic Analysis of 30 Years of Public Relations Literature Addressing the Potential and Pitfalls of New Media xiii Sandra Dühé PART I: The Big Picture: Contemporary Theory and Thinking in New Media Overview 1 Sandra Dühé New Media Versus Social Media: A Conceptualization of Their Meanings, Uses, and Implications for Public Relations 3 Chiara Valentini and Dean Kruckeberg Kaleidoscopes and Contradictions: The Legitimacy of Social Media for Public Relations 13 Jennifer L. Bartlett and George Bartlett Internet Contagion Theory 2.0: How Internet Communication Channels Empower Stakeholders 21 W. Timothy Coombs and Sherry J. Holladay New Media and Symmetry-Conservation Duality. As Viewed Through the Legal/ Public Relations Counselor Relationship Lens 31 Donnalyn Pompper and David Crider Using Reverse and Traditional Mentoring to Develop New Media Skills and Maintain Social Order in the Public Relations Workplace 40 Betsy A. Hays and Douglas]. Swanson Social Media in Public Relations Practice: Early Adopters Discuss Use and Challenges of Measurement 48 Eunseong Kim and Terri L.Johnson Engaging the Disengaged in Virtual Worlds: Online Gaming as Public Relations Strategy 56 Donna Z. Davis PART II: Corporate Applications Overview 65 Sandra Dühé Follow Me or Be My Friend: How Organizations are Using Twitter and Facebook to Build Relationships and to Communicate Transparently and Authentically 67 Tina McCorkindale How Companies Cultivate Relationships with Publics on Social Network Sites: Evidence from China and the United States 75 Linjuan Rita Men and Wan-Hsiu Sunny Tsai Online Brand Communities: New Public Relations Challenges Through Social Media 86 Komy Fröhlich and Clarissa Schöller Entertainment Public Relations: Engagement with Celebrity, Film, and TV Brands Through Online and Social Media 96 Carol Ames Social Media and Investor Relations 105 Alexander V. Laskin PART III: Political Applications and Governmental Impacts Overview 115 Sandra Dühé New Media and Public Diplomacy in Network Society: Applying Manuel Castells' Sociology to Public Relations 117 Jordi Xifra New Media, Public Relations, and Terrorism Resilience 126 Brooke Fisher Liu and Rowena L. Briones Political Marketing in Canada: A Utilitarian Use of Facebook 134 Mahmoud Eid and Derek Antoine Demystifying Social Media Use and Public Relations Practice in China 145 YiLuo PART IV: Nonprofit, Philanthropic, and Fundraising Applications Overview 155 Sandra Dühé If You Blog It, They Will Come: Examining the Role of Dialogue and Connectivity in the Nonprofit Blogosphere 157 Sarah Merritt, Lauren Lawson, Dale Mackey, and Richard D. Waters The World is a. Network: Social Media and Cause Networks in the Girl Effect Movement 169 Kati Tusinski Berg and Sarah Bonewits Feldner The Role of Proximity in Advocacy Communication: A Study of Twitter Posts of Sierra Club Groups 178 Denise Bortree and Xue Dou The Role of Text Messaging in Public Relations: Testing the Situational Theory of Publics for Mobile-Giving Campaigns 189 Brooke Weherling, Richard D. Waters, and Natalie T.J. Tindall Gimme That Ole Tyme Religion in a New Fangled Way: Faiths Connect, Build Relationships via Facebook 198 Dedria Givens-Carroll PART V: Health Applications Overview 207 Sandra Dühé Framing Health Through Social Media: A Web Analysis of the U.S. Centers for Disease Control and Prevention's Use of Social Media 209 Lucinda L. Austin Networked Sociability and Cybercoping: The Effects of Enabled Personal Networks and Enhanced Health Outcomes Among Chronic Health Problem Solvers 218 Jeong-Nam Kim and Kelly Vibber PART VI: University Applications Overview 231 Sandra Dühé University Social Media Policies: A Content Analysis Study 233 Daradirek Ekachai and David L. Brinker.Jr. Social Media in Relationship-Building Among Collegiate Sports Organizations: A Test of Relationship Cultivation Strategies 245 Chang Wan Woo and Wonjun Chung PART VII: Crisis Communication Overview 255 Sandra Dühé The Social-Mediated Crisis Communication Model: Guidelines for Effective Crisis Management in a Changing Media Landscape 257 Brooke Fisher Liu, Yanjin, Luanda L. Austin, and Melissa Janoske The Emergence of the Paracrisis: Definition and Implication for Crisis Management 267 W. Timothy Coombs "What's Going on?" Issues and Challenges Involved in Communicating Crisis Events on College Campuses 277 Joe R. Downing and Mark A. Casteel What's Your Status? A Study of New Media Communication by the Public Sector in Crisis Response 287 Barbara S. Gainey Social Media for Crisis Communication on Japan's 2011 Tõhoku Earthquake: A Critical Textual Analysis 293 Ronald Lee Can, Cornelius B. Pratt, and Irene Carolina Herrera The Wiki Crisis: BP's Deepwater Horizon Spill on Wikipedia 302 Marcia W. DiStaso, Marcus Messner, and Don W. Stacks Crisis Communication Through Twitter: An Analysis of BP's Response to the Deepwater Horizon Disaster 311 Jinbong Choi References 321 Contributors 363 Index 367
any_adam_object	1
author2	Duhé, Sandra C. 1968-
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author2_variant	s c d sc scd
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author_facet	Duhé, Sandra C. 1968-
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dewey-ones	302 - Social interaction
dewey-raw	302.234
dewey-search	302.234
dewey-sort	3302.234
dewey-tens	300 - Social sciences
discipline	Allgemeines Soziologie
edition	2. ed.
format	Book
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title	New media and public relations
title_auth	New media and public relations
title_exact_search	New media and public relations
title_full	New media and public relations ed. by Sandra Duhé
title_fullStr	New media and public relations ed. by Sandra Duhé
title_full_unstemmed	New media and public relations ed. by Sandra Duhé
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