New media and public relations:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Lang
2012
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | XXVI, 371 S. graph. Darst. |
| ISBN: | 1433116278 9781433116278 |
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Datensatz im Suchindex
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| adam_text |
Table
of Contents
Editor's Note
ix
Sandra
Dühé
Introduction: A Thematic Analysis of
30
Years of Public Relations Literature
Addressing the Potential and Pitfalls of New Media
xiii
Sandra
Dühé
PART I: The Big Picture: Contemporary Theory and Thinking in New Media
Overview
1
Sandra
Dühé
New Media Versus Social Media: A Conceptualization of Their Meanings, Uses,
and Implications for Public Relations
3
Chiara
Valentini
and Dean Kruckeberg
Kaleidoscopes and Contradictions: The Legitimacy of Social Media for Public Relations
13
Jennifer L. Bartlett and George Bartlett
Internet Contagion Theory
2.0:
How Internet Communication Channels Empower Stakeholders
21
W. Timothy Coombs and Sherry J. Holladay
New Media and Symmetry-Conservation Duality. As Viewed Through the Legal/
Public Relations Counselor Relationship Lens
31
Donnalyn Pompper and David Crider
Using Reverse and Traditional Mentoring to Develop New Media Skills and Maintain
Social Order in the Public Relations Workplace
40
Betsy A. Hays and Douglas]. Swanson
Social Media in Public Relations Practice: Early Adopters Discuss Use and Challenges of Measurement
48
Eunseong Kim and
Terri
L.Johnson
Engaging the Disengaged in Virtual Worlds: Online Gaming as Public Relations Strategy
56
Donna Z. Davis
PART II: Corporate Applications
Overview
65
Sandra
Dühé
Follow Me or Be My Friend: How Organizations are Using Twitter and Facebook to Build
Relationships and to Communicate Transparently and Authentically
67
Tina McCorkindale
How Companies Cultivate Relationships with Publics on Social Network Sites: Evidence
from China and the United States
75
Linjuan Rita Men and Wan-Hsiu Sunny Tsai
Online Brand Communities: New Public Relations Challenges Through Social Media
86
Komy
Fröhlich
and Clarissa
Schöller
Entertainment Public Relations: Engagement with Celebrity, Film, and TV Brands Through
Online and Social Media
96
Carol Ames
Social Media and Investor Relations
105
Alexander V. Laskin
PART III: Political Applications and Governmental Impacts
Overview
115
Sandra
Dühé
New Media and Public Diplomacy in Network Society: Applying Manuel Castells'
Sociology to Public Relations
117
Jordi Xifra
New Media, Public Relations, and Terrorism Resilience
126
Brooke Fisher Liu and Rowena L. Briones
Political Marketing in Canada: A Utilitarian Use of Facebook
134
Mahmoud
Eid
and Derek
Antoine
Demystifying Social Media Use and Public Relations Practice in China
145
YiLuo
PART IV: Nonprofit, Philanthropic, and Fundraising Applications
Overview
155
Sandra
Dühé
If You Blog It, They Will Come: Examining the Role of Dialogue and Connectivity
in the Nonprofit Blogosphere
157
Sarah Merritt, Lauren Lawson, Dale Mackey, and Richard D. Waters
The World is a. Network: Social Media and Cause Networks in the Girl Effect Movement
169
Kati Tusinski
Berg and Sarah Bonewits
Feldner
The Role of Proximity in Advocacy Communication: A Study of Twitter Posts of Sierra Club Groups
178
Denise Bortree
and Xue
Dou
The Role of Text Messaging in Public Relations: Testing the Situational Theory of Publics
for Mobile-Giving Campaigns
189
Brooke
Weherling,
Richard D. Waters, and Natalie T.J. Tindall
Gimme That
Ole
Tyme Religion in a New Fangled Way: Faiths Connect, Build Relationships
via Facebook
198
Dedria Givens-Carroll
PART V: Health Applications
Overview
207
Sandra
Dühé
Framing Health Through Social Media: A Web Analysis of the U.S. Centers for Disease Control
and Prevention's Use of Social Media
209
Lucinda L.
Austin
Networked Sociability and Cybercoping: The Effects of Enabled Personal Networks
and Enhanced Health Outcomes Among Chronic Health Problem Solvers
218
Jeong-Nam Kim and Kelly Vibber
PART VI: University Applications
Overview
231
Sandra
Dühé
University Social Media Policies: A Content Analysis Study
233
Daradirek Ekachai and David L. Brinker.Jr.
Social Media
in Relationship-Building Among Collegiate Sports Organizations:
A Test of Relationship Cultivation Strategies
245
Chang Wan Woo and Wonjun Chung
PART
VII:
Crisis Communication
Overview
255
Sandra
Dühé
The Social-Mediated Crisis Communication Model: Guidelines for Effective Crisis Management
in a Changing Media Landscape
257
Brooke Fisher Liu, Yanjin, Luanda L. Austin, and Melissa Janoske
The Emergence of the
Paracrisis:
Definition and Implication for Crisis Management
267
W. Timothy Coombs
"What's Going on?" Issues and Challenges Involved in Communicating Crisis Events on College
Campuses
277
Joe R. Downing and Mark A. Casteel
What's Your Status? A Study of New Media Communication by the Public Sector in Crisis Response
287
Barbara S. Gainey
Social Media for Crisis Communication on Japan's
2011
Tõhoku
Earthquake:
A Critical Textual Analysis
293
Ronald Lee Can, Cornelius B. Pratt, and Irene Carolina
Herrera
The Wiki Crisis: BP's Deepwater Horizon Spill on Wikipedia
302
Marcia
W. DiStaso,
Marcus
Messner,
and Don
W.
Stacks
Crisis Communication Through Twitter: An Analysis of BP's Response
to the Deepwater Horizon Disaster
311
Jinbong Choi
References
321
Contributors
363
Index
367 |
| any_adam_object | 1 |
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| dewey-search | 302.234 |
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| discipline | Allgemeines Soziologie |
| edition | 2. ed. |
| format | Book |
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| title_exact_search | New media and public relations |
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