Events management: an introduction
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London ; New York, NY
Routledge
2012
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXIII, 444 S. Ill., graph. Darst. |
| ISBN: | 9780415577410 9780415577427 |
Internformat
MARC
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| 245 | 1 | 0 | |a Events management |b an introduction |c Charles Bladen ... |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a London ; New York, NY |b Routledge |c 2012 | |
| 300 | |a XXIII, 444 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Special events |x Management | |
| 700 | 1 | |a Bladen, Charles |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-203-85297-2 |
| 856 | 4 | 2 | |m Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024822762&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024822762 | ||
Datensatz im Suchindex
| _version_ | 1804148941456932864 |
|---|---|
| adam_text | Contents
Endorsements x
List of images
xi
List of figures
xiii
List of tables
xv
List of case studies
xvii
Acknowledgements
xix
Guided Tour
xxi
1
Introduction to events management
2
1.1
Aims
3
1.2
Introduction
3
1.3
What is an event?
3
1.4
The challenge of events management
8
1.5
The place of events in human history and human cultures
9
1.6
The events industry: what business are we in?
11
1.7
The role of the event manager
12
1.8
The events profession and education
14
1.9
How this book is structured
16
Industry voice
19
1.10
Summary
21
Further reading
21
Managing event projects
22
2.1
Aims
23
2.2
Introduction
23
2.3
Events as projects
23
2.4
Project management perspectives
26
2.5
Event project definition, organisation and framework
29
2.6
Project parameters
34
2.7
Stakeholder requirements and needs
35
2.8
The project objective statement
35
2.9
Project planning
36
2.10
Project optimisation
37
Contents
2.11
Project
evaluation and
review
techniques
38
2.12
Project crashing
40
2.13
Project risk management
40
2.14
Project cost breakdown structures
42
2.15
Project implementation
43
2.16
Project shut-down
43
2.17
The required competences of an event project leader
44
Industry voice
50
2.18
Summary
53
Further reading
53
3
Event design and production
54
3.1
Aims
55
3.2
Introduction
55
3.3
Current views of event design
55
3.4
Events as designed experiences
56
3.5
Concept and theme
63
3.6
Understanding event experiences
70
3.7
Event staging and logistics
75
Industry voice
75
3.8
Summary
76
Further reading
77
4
Event operations
78
4.1
Aims
79
4.2
Introduction
79
4.3
The
lega!
environment
80
4.4
Insurance
82
4.5
Regulations, licences and permits
84
4.6
Events contracts
86
4.7
Event logistics
93
Industry voice
108
4.8
Summary
110
Further reading
111
5
Managing the event human resource
112
5.1
Aims
113
5.2
Introduction
113
5.3
The event human resource challenge
113
5.4
Finding the right people
116
5.5
The challenges in practice to the events industry
122
5.6
Formulating and conducting event induction and acculturation
123
5.7
Developing effective communication with event workers
126
5.8
Event employee learning and development
126
vi
Contents
5.9
Motivating, maximising performance and retaining
employees
128
5.10
Remunerating staff
130
Industry voice
133
5.11
Summary
135
Further reading
135
6
Event finance
136
Robert Wilson, Sheffield
Hallam
University, UK
6.1
Aims
137
6.2
Introduction
137
6.3
Financial terminology
138
6.4
Financial planning and control
139
6.5
Users of event finance information
144
6.6
Budgeting and events
146
6.7
Budgeting as a logically sequenced planning process
146
6.8
Common methods of budgeting
152
6.9
Applying budgeting to worked examples
155
6.10
Comparing actual and budgeted performance
158
6.11
Summary
161
Further reading
161
7
Event marketing
162
7.1
Aims
163
7.2
Introduction
* 163
7.3
Event marketing planning
164
7.4
Event sponsorship
177
Industry voice
188
7.5
Summary
189
Further reading
190
8
Event health, safety and risk management
192
8.1
Aims
193
8.2
Introduction
193
8.3
Health and safety legislation
196
8.4
Health and safety management
200
8.5
Risk management
202
8.6
Risk assessment
202
8.7
Specific event risks
206
Industry voice
209
Industry voice
214
8.8
Summary
216
Further reading
217
VII
Contents
9
Sporting events
218
9.1
Aims
219
9.2
Introduction
219
9.3
Overview of the sports industry
219
9.4
Managing the sporting event: managing participants
227
9.5
Sporting events marketing
232
Industry voice
238
9.6
Summary
240
Further reading
241
10
Mega-events
242
10.1
Aims
243
10.2
Introduction
243
10.3
Defining mega-events
243
10.4
Mega-event periods
248
10.5
Mega-event tourism
269
Industry voice
272
10.6
Summary
274
Further reading
275
11
Events in the public and third sectors
276
11.1
Aims
277
11.2
Introduction
277
11.3
The public sector
278
11.4
Events in the public sector
283
11.5
The third sector
288
11.6
Events in the third sector
289
11.7
Other not-for-profit events
294
Industry voice
296
11.8
Summary
298
Further reading
298
12
Corporate events
300
12.1
Aims
301
12.2
Introduction
301
12.3
Categorisation
303
12.4
Key logistical issues for corporate events
316
12.5
The corporate event customer
319
12.6
Corporate event evaluation
323
Industry voice
323
12.7
Summary
325
Further reading
325
VIM
Contents
13
Cultural
events and
festivais
326
13.1
Aims
327
13.2
Introduction
327
13.3
Cultural events
327
13.4
Festivals
329
13.5
Types of cultural events and festivals
333
13.6
Programming cultural events and festivals
341
13.7
Marketing cultural events and festivals
344
13.8
The public role of cultural events and festivals
352
Industry voice
355
13.9
Summary
357
Further reading
357
14
Event impacts, sustainability and legacy
358
14.1
Aims
359
14.2
Introduction
359
14.3
Event impacts
359
14.4
Measuring impacts and evaluating events
372
14.5
Event sustainability
374
14.6
Event legacies
377
14.7
Events and the new economics
377
Industry voice
383
14.8
Summary
384
Further reading
384
15
Events and the media
386
15.1
Aims
387
15.2
Introduction
387
15.3
What is the media?
387
15.4
The role of the media in events management
389
15.5
The media and links to stakeholders
391
15.6
Media management
394
15.7
The impact of media coverage on events
398
15.8
Crisis management for event managers
404
Industry voice
406
15.9
Summary
407
Further reading
407
References
408
index
432
¡x
|
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:15:08Z |
| institution | BVB |
| isbn | 9780415577410 9780415577427 |
| language | English |
| lccn | 2011043776 |
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| physical | XXIII, 444 S. Ill., graph. Darst. |
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| spelling | Events management an introduction Charles Bladen ... 1. ed. London ; New York, NY Routledge 2012 XXIII, 444 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Special events Management Bladen, Charles Sonstige oth Erscheint auch als Online-Ausgabe 978-0-203-85297-2 Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024822762&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Events management an introduction Special events Management |
| title | Events management an introduction |
| title_auth | Events management an introduction |
| title_exact_search | Events management an introduction |
| title_full | Events management an introduction Charles Bladen ... |
| title_fullStr | Events management an introduction Charles Bladen ... |
| title_full_unstemmed | Events management an introduction Charles Bladen ... |
| title_short | Events management |
| title_sort | events management an introduction |
| title_sub | an introduction |
| topic | Special events Management |
| topic_facet | Special events Management |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024822762&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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