Social media for social good: a how-to guide for nonprofits
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
McGraw-Hill
c2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index. |
| Beschreibung: | xx, 266 p. 24 cm |
| ISBN: | 9780071770811 007177081X 9780071770996 0071770992 |
Internformat
MARC
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| 245 | 1 | 0 | |a Social media for social good |b a how-to guide for nonprofits |c Heather Mansfield |
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| 500 | |a Includes index. | ||
| 650 | 4 | |a Nonprofit organizations |x Information technology | |
| 650 | 4 | |a Social marketing | |
| 650 | 4 | |a Social media | |
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Datensatz im Suchindex
| _version_ | 1804148940370608128 |
|---|---|
| adam_text | Titel: Social media for social good
Autor: Mansfield, Heather
Jahr: 2012
CONTENTS
INTRODUCTION: INTEGRATING
WEB 1.0, WEB 2.0, AND WEB 3.0
PART 1 WEB 1.0: THE STATIC WEB
Chapter 1 WEBSITES, E-NEWSLETTERS, AND
DONATE NOW CAMPAIGNS 3
Web 1.0 Is the Foundation for Successful Online
Communications and Fundraising u
Five Must-Have Characteristics
of a Nonprofit Website 5
Eleven Website Design Best Practices
for Nonprofits 9
The Importance of the E-newsletter 14
How to Launch an E-newsletter 14
Eleven E-newsletter Best Practices for Nonprofits 15
Five Ways to Build Your E-newsletter List 20
The Power of Donate Now Campaigns 23
The Importance of Selecting the Right
Donate Now Vendor 24
Five Must-Have Characteristics of a Donate Now
Landing Page 28
Eleven Donate Now Best Practices for Nonprofits 30
What about Peer-to-Peer Fundraising? 36
Final Words: Upgrade Now, or Become Obsolete 39
Nonprofit Examples of Excellence 39
Google This! 40
PART 2 WEB 2.0: THE SOCIAL WEB
Chapter 2 GETTING STARTED WITH SOCIAL MEDIA 45
Web 2.0 Has Changed Online Communications
and Fundraising Forever 46
Before You Get Started, Get Organized 47
Deciding What Social Media Tools to Use 54
Eleven Qualities of an Effective
Social Media Manager 60
Final Words: Diversify Your Brand Online 69
Google This! 70
Chapter 3 FACEBOOK AND FACEBOOK APPS 71
The Big Picture: Social Networking 72
Introduction to Facebook Pages 73
Eleven Facebook Pages Best Practices
for Nonprofits 74
Five Advanced Facebook Best Practices
for Nonprofits 81
Five Status Update Content Ideas for Nonprofits 85
Facebook Community Pages? 87
Final Words: Have Realistic Expectations 88
Nonprofit Examples of Excellence 89
Google This! 89
Chapter 4 TWITTER AND TWITTER APPS 91
The Big Picture: Microblogging 92
Introduction to Twitter Profiles 92
Eleven Twitter Best Practices for Nonprofits 94
Eleven Twitter Apps for Nonprofits 104
Twitter for Fundraising? no
How to Launch a Twitter Fundraising Campaign 111
Final Words: Everywhere a Tweet, Tweet! 113
Nonprofit Examples of Excellence 113
Google This! 114
Chapter 5 YOUTUBE AND FLICKR 115
The Big Picture: Storytelling through
Video and Photos 116
Getting Started with Video 116
Producing and Editing Videos 1118
Introduction to YouTube Channels 121
Eleven YouTube Best Practices for Nonprofits 122
Getting Started with Digital Photography 127
Introduction to Flickr Accounts 128
Eleven Flickr Best Practices for Nonprofits 129
Final Words: YouTube and Flickr Are Not Enough 134
Nonprofit Examples of Excellence 134
Google This! 135
Chapter 6 LINKEDIN 137
The Big Picture: Merging Your Personal and
Professional Brands 138
Introduction to Linkedln Profiles 139
Eleven Profile Tips for Nonprofit Professionals 139
Introduction to Linkedln Groups 144
Eleven Linkedln Group Management Best
Practices for Nonprofits 145
Claiming Your Nonprofit s Linkedln Company Page 151
Final Words: Slow and Steady Is Smart
in Social Media 152
Nonprofit Examples of Excellence 153
Google This! 153
Chapter 7 Blogging
The Big Picture: Creating and Distributing
Content for the Social Web 154
Selecting a Blogging Platform 158
Eleven Blog Design Best Practices for Nonprofits uo
Five Must-Have Characteristics of a Nonprofit
Blogger 165
Eleven Blog Content Ideas for Nonprofits 167
What About Categories and Tags? 171
Final Words: Blogs Are Going Mobile 172
Nonprofit Examples of Excellence 172
Google This! 173
PART 3 WEB 3.0: THE MOBILE WEB
Chapter 8 SOCIAL MEDIA AND THE MOBILE WEB 177
Web 3.0 Is the Brave New Frontier in
Communications and Fundraising 178
The Big Picture: Mobile Social Networking
and Location-Based Communities 179
Eleven Essential Tools for the Mobile
Social Media Manager 180
Introduction to Location-Based Communities 186
Facebook Places 187
Foursquare 189
Gowalla 193
Google Places, Yelp, and Loopt? 195
Five Ways to Check In for Good 196
Final Words: Privacy Is Not Dead, Just Evolving 198
Nonprofit Examples of Excellence 199
Google This! 199
Chapter 9 MOBILE WEBSITES 201
The Big Picture: Creating and Distributing
Content for the Mobile Web 202
Five Reasons Why Your Nonprofit Needs
a Mobile Website 203
Launching and Maintaining a Mobile Website 204
Eleven Mobile Website Design Best Practices
for Nonprofits 206
Introduction to Quick Response Codes 210
Five Ways Nonprofits Can Use QR Codes 211
Final Words: Those Who Do It First, Do It Best 214
Nonprofit Examples of Excellence 215
Google This! 215
Chapter 10 GROUP TEXT MESSAGING AND
TEXT-TO-GIVE TECHNOLOGY 217
The Big Picture: Text Messaging for Good 218
Introduction to Group Text Messaging 218
Selecting a Group Texting Vendor 219
Eleven Group Text Messaging Best Practices
for Nonprofits 221
Introduction to Text-to-Give Technology 226
Five Ways to Promote Your Text-to-Give
Campaigns 227
Final Words:The Future of Fundraising Is Mobile 229
Nonprofit Examples of Excellence 229
Google This! 230
Chapter 11 SMARTPHONE APPS 231
The Big Picture: An App Economy for Nonprofits? 232
Five Must-Have Characteristics of a Nonprofit
Smartphone App 233
Launching and Maintaining a Smartphone App 235
Five Ways to Promote Your Smartphone App 236
What about Tablet Apps? 238
Final Words: Beware of Expensive,
Shiny New Tools! 240
Nonprofit Examples of Excellence 241
Google This! 241
CONCLUSION: WHAT S NEXT? 243
YOUR NONPROFIT TECH CHECKLIST 247
Getting Started: Organization and Planning 247
Web 1.0: The Static Web 248
Web 2.0: The Social Web 249
Web 3.0: The Mobile Web 252
ACKNOWLEDGMENTS 257
INDEX 259
|
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| language | English |
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| spelling | Mansfield, Heather Verfasser aut Social media for social good a how-to guide for nonprofits Heather Mansfield New York McGraw-Hill c2012 xx, 266 p. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes index. Nonprofit organizations Information technology Social marketing Social media HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024821978&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Mansfield, Heather Social media for social good a how-to guide for nonprofits Nonprofit organizations Information technology Social marketing Social media |
| title | Social media for social good a how-to guide for nonprofits |
| title_auth | Social media for social good a how-to guide for nonprofits |
| title_exact_search | Social media for social good a how-to guide for nonprofits |
| title_full | Social media for social good a how-to guide for nonprofits Heather Mansfield |
| title_fullStr | Social media for social good a how-to guide for nonprofits Heather Mansfield |
| title_full_unstemmed | Social media for social good a how-to guide for nonprofits Heather Mansfield |
| title_short | Social media for social good |
| title_sort | social media for social good a how to guide for nonprofits |
| title_sub | a how-to guide for nonprofits |
| topic | Nonprofit organizations Information technology Social marketing Social media |
| topic_facet | Nonprofit organizations Information technology Social marketing Social media |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024821978&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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