Pricing segmentation and analytics:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Business Expert Press
2012
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | The marketing strategy collection
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. 147-151) and index 1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index |
| Beschreibung: | 160 S. graph. Darst. 23 cm |
| ISBN: | 9781606492574 9781606492581 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 008 | 120314s2012 d||| |||| 00||| eng d | ||
| 020 | |a 9781606492574 |c Pb.: USD 59.95 |9 978-1-60649-257-4 | ||
| 020 | |a 9781606492581 |c eBook |9 978-1-60649-258-1 | ||
| 035 | |a (OCoLC)785851020 | ||
| 035 | |a (DE-599)BVBBV039958578 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 |a DE-706 | ||
| 100 | 1 | |a Bodea, Tudor |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Pricing segmentation and analytics |c Tudor Bodea and Mark Ferguson |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a New York |b Business Expert Press |c 2012 | |
| 300 | |a 160 S. |b graph. Darst. |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The marketing strategy collection | |
| 500 | |a Includes bibliographical references (p. 147-151) and index | ||
| 500 | |a 1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index | ||
| 650 | 4 | |a Pricing | |
| 650 | 4 | |a Revenue management | |
| 650 | 4 | |a Market segmentation | |
| 650 | 0 | 7 | |a Preispolitik |0 (DE-588)4047118-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktsegmentierung |0 (DE-588)4037644-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Preispolitik |0 (DE-588)4047118-4 |D s |
| 689 | 0 | 1 | |a Marktsegmentierung |0 (DE-588)4037644-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Ferguson, Mark |d 1969- |e Verfasser |0 (DE-588)141460903 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024816359 | ||
Datensatz im Suchindex
| _version_ | 1804148932569202688 |
|---|---|
| any_adam_object | |
| author | Bodea, Tudor Ferguson, Mark 1969- |
| author_GND | (DE-588)141460903 |
| author_facet | Bodea, Tudor Ferguson, Mark 1969- |
| author_role | aut aut |
| author_sort | Bodea, Tudor |
| author_variant | t b tb m f mf |
| building | Verbundindex |
| bvnumber | BV039958578 |
| ctrlnum | (OCoLC)785851020 (DE-599)BVBBV039958578 |
| edition | 1. ed. |
| format | Book |
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| id | DE-604.BV039958578 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:14:59Z |
| institution | BVB |
| isbn | 9781606492574 9781606492581 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024816359 |
| oclc_num | 785851020 |
| open_access_boolean | |
| owner | DE-12 DE-706 |
| owner_facet | DE-12 DE-706 |
| physical | 160 S. graph. Darst. 23 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | The marketing strategy collection |
| spelling | Bodea, Tudor Verfasser aut Pricing segmentation and analytics Tudor Bodea and Mark Ferguson 1. ed. New York Business Expert Press 2012 160 S. graph. Darst. 23 cm txt rdacontent n rdamedia nc rdacarrier The marketing strategy collection Includes bibliographical references (p. 147-151) and index 1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index Pricing Revenue management Market segmentation Preispolitik (DE-588)4047118-4 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Preispolitik (DE-588)4047118-4 s Marktsegmentierung (DE-588)4037644-8 s DE-604 Ferguson, Mark 1969- Verfasser (DE-588)141460903 aut |
| spellingShingle | Bodea, Tudor Ferguson, Mark 1969- Pricing segmentation and analytics Pricing Revenue management Market segmentation Preispolitik (DE-588)4047118-4 gnd Marktsegmentierung (DE-588)4037644-8 gnd |
| subject_GND | (DE-588)4047118-4 (DE-588)4037644-8 |
| title | Pricing segmentation and analytics |
| title_auth | Pricing segmentation and analytics |
| title_exact_search | Pricing segmentation and analytics |
| title_full | Pricing segmentation and analytics Tudor Bodea and Mark Ferguson |
| title_fullStr | Pricing segmentation and analytics Tudor Bodea and Mark Ferguson |
| title_full_unstemmed | Pricing segmentation and analytics Tudor Bodea and Mark Ferguson |
| title_short | Pricing segmentation and analytics |
| title_sort | pricing segmentation and analytics |
| topic | Pricing Revenue management Market segmentation Preispolitik (DE-588)4047118-4 gnd Marktsegmentierung (DE-588)4037644-8 gnd |
| topic_facet | Pricing Revenue management Market segmentation Preispolitik Marktsegmentierung |
| work_keys_str_mv | AT bodeatudor pricingsegmentationandanalytics AT fergusonmark pricingsegmentationandanalytics |