Building a buzz: libraries & word-of-mouth marketing
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Chicago
American Library Association
2010
|
Schlagworte: | |
Beschreibung: | XII, 95 S. Ill. |
ISBN: | 9780838910115 0838910114 |
Internformat
MARC
LEADER | 00000nam a2200000zc 4500 | ||
---|---|---|---|
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003 | DE-604 | ||
005 | 20120329 | ||
007 | t | ||
008 | 120312s2010 a||| |||| 00||| eng d | ||
020 | |a 9780838910115 |c (alk. paper) |9 978-0-8389-1011-5 | ||
020 | |a 0838910114 |c (alk. paper) |9 0-8389-1011-4 | ||
035 | |a (OCoLC)918424107 | ||
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100 | 1 | |a Barber, Percy |e Verfasser |4 aut | |
245 | 1 | 0 | |a Building a buzz |b libraries & word-of-mouth marketing |c Peggy Barber and Linda Wallace |
264 | 1 | |a Chicago |b American Library Association |c 2010 | |
300 | |a XII, 95 S. |b Ill. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 4 | |a Libraries / Marketing | |
650 | 4 | |a Libraries / Public relations | |
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655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
700 | 1 | |a Wallace, Linda |e Verfasser |4 aut | |
999 | |a oai:aleph.bib-bvb.de:BVB01-024809996 |
Datensatz im Suchindex
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any_adam_object | |
author | Barber, Percy Wallace, Linda |
author_facet | Barber, Percy Wallace, Linda |
author_role | aut aut |
author_sort | Barber, Percy |
author_variant | p b pb l w lw |
building | Verbundindex |
bvnumber | BV039952089 |
classification_rvk | AN 77600 |
ctrlnum | (OCoLC)918424107 (DE-599)BVBBV039952089 |
discipline | Allgemeines |
format | Book |
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geographic | USA |
geographic_facet | USA |
id | DE-604.BV039952089 |
illustrated | Illustrated |
indexdate | 2024-07-10T00:14:51Z |
institution | BVB |
isbn | 9780838910115 0838910114 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024809996 |
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physical | XII, 95 S. Ill. |
publishDate | 2010 |
publishDateSearch | 2010 |
publishDateSort | 2010 |
publisher | American Library Association |
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spelling | Barber, Percy Verfasser aut Building a buzz libraries & word-of-mouth marketing Peggy Barber and Linda Wallace Chicago American Library Association 2010 XII, 95 S. Ill. txt rdacontent n rdamedia nc rdacarrier Libraries / Marketing Libraries / Public relations Libraries / United States / Marketing / Case studies USA (DE-588)4522595-3 Fallstudiensammlung gnd-content Wallace, Linda Verfasser aut |
spellingShingle | Barber, Percy Wallace, Linda Building a buzz libraries & word-of-mouth marketing Libraries / Marketing Libraries / Public relations Libraries / United States / Marketing / Case studies |
subject_GND | (DE-588)4522595-3 |
title | Building a buzz libraries & word-of-mouth marketing |
title_auth | Building a buzz libraries & word-of-mouth marketing |
title_exact_search | Building a buzz libraries & word-of-mouth marketing |
title_full | Building a buzz libraries & word-of-mouth marketing Peggy Barber and Linda Wallace |
title_fullStr | Building a buzz libraries & word-of-mouth marketing Peggy Barber and Linda Wallace |
title_full_unstemmed | Building a buzz libraries & word-of-mouth marketing Peggy Barber and Linda Wallace |
title_short | Building a buzz |
title_sort | building a buzz libraries word of mouth marketing |
title_sub | libraries & word-of-mouth marketing |
topic | Libraries / Marketing Libraries / Public relations Libraries / United States / Marketing / Case studies |
topic_facet | Libraries / Marketing Libraries / Public relations Libraries / United States / Marketing / Case studies USA Fallstudiensammlung |
work_keys_str_mv | AT barberpercy buildingabuzzlibrarieswordofmouthmarketing AT wallacelinda buildingabuzzlibrarieswordofmouthmarketing |