The daily you: how the new advertising industry is defining your identity and your worth
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New Haven [u.a.]
Yale Univ. Press
2011
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | "The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me - and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets -and what can be done to stop it"-- Provided by publisher. Includes bibliographical references and index |
| Beschreibung: | XI, 234 S. |
| ISBN: | 9780300165012 9780300188011 |
Internformat
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Consumer profiling | |
| 650 | 4 | |a Marketing |x Technological innovations | |
| 650 | 4 | |a Customer services |x Technological innovations | |
| 650 | 4 | |a Advertising | |
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Datensatz im Suchindex
| _version_ | 1804148916466221056 |
|---|---|
| adam_text | Titel: The daily you
Autor: Turow, Joseph
Jahr: 2012
Contents
Acknowledgments ix
Introduction i
1. The Power Under the Hood 13
2. Clicks and Cookies 34
3. A New Advertising Food Chain 65
4. Targets or Waste 88
5. Their Masters Voices in
6. The Long Click 138
7. Beyond the Creep Factor 171
Notes 201
Index 221
|
| any_adam_object | 1 |
| author | Turow, Joseph 1950- |
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| author_variant | j t jt |
| building | Verbundindex |
| bvnumber | BV039946737 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 |
| callnumber-search | HF5415.32 |
| callnumber-sort | HF 45415.32 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 631 QW 300 |
| ctrlnum | (OCoLC)785845704 (DE-599)BVBBV039946737 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| isbn | 9780300165012 9780300188011 |
| language | English |
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| spelling | Turow, Joseph 1950- Verfasser (DE-588)137243421 aut The daily you how the new advertising industry is defining your identity and your worth Joseph Turow New Haven [u.a.] Yale Univ. Press 2011 XI, 234 S. txt rdacontent n rdamedia nc rdacarrier "The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me - and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets -and what can be done to stop it"-- Provided by publisher. Includes bibliographical references and index Consumer profiling Marketing Technological innovations Customer services Technological innovations Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Soziale Identität (DE-588)4077567-7 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Werbung (DE-588)4065541-6 s Verbraucherverhalten (DE-588)4062644-1 s Soziale Identität (DE-588)4077567-7 s b DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024804719&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Turow, Joseph 1950- The daily you how the new advertising industry is defining your identity and your worth Consumer profiling Marketing Technological innovations Customer services Technological innovations Advertising Werbung (DE-588)4065541-6 gnd Soziale Identität (DE-588)4077567-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4077567-7 (DE-588)4062644-1 |
| title | The daily you how the new advertising industry is defining your identity and your worth |
| title_auth | The daily you how the new advertising industry is defining your identity and your worth |
| title_exact_search | The daily you how the new advertising industry is defining your identity and your worth |
| title_full | The daily you how the new advertising industry is defining your identity and your worth Joseph Turow |
| title_fullStr | The daily you how the new advertising industry is defining your identity and your worth Joseph Turow |
| title_full_unstemmed | The daily you how the new advertising industry is defining your identity and your worth Joseph Turow |
| title_short | The daily you |
| title_sort | the daily you how the new advertising industry is defining your identity and your worth |
| title_sub | how the new advertising industry is defining your identity and your worth |
| topic | Consumer profiling Marketing Technological innovations Customer services Technological innovations Advertising Werbung (DE-588)4065541-6 gnd Soziale Identität (DE-588)4077567-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Consumer profiling Marketing Technological innovations Customer services Technological innovations Advertising Werbung Soziale Identität Verbraucherverhalten |
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