The public relations handbook:
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying o...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a]
Routledge
2012
|
| Ausgabe: | 4. ed. |
| Schriftenreihe: | Media practice
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including the AA, Airbus, BT, Northamptonshire County Council, Cuprinol and Action for Children. The Fourth Edition includes: case studies, examples and illustrations from a range of campaigns from small and multinational corporations, local government and charities; a companion website with new international case studies updated quarterly; specialist chapters on financial public relations, internal communications and marketing public relations; strategic overviews of corporate identity, globalisation and evaluation; a thorough examination of ethics and professionalism; more than fifty illustrations from recent PR campaigns; a completely revised chapter on corporate social responsibility a new chapter on risk, issues and crisis management |
| Beschreibung: | Part I The context of public relations 1. What is public relations? Johanna Fawkes 2. Public relations and communications Johanna Fawkes 3. Public relations and the political arena Ian Somerville and Phil Ramsey 4. Public relations and management Anne Gregory 5. Ethics, professionalism and regulation Alison Theaker Part II Strategic public relations 6. Public relations and corporate communication Emma Wood and Ian Somerville 7. Public relations and corporate identity Emma Wood 8. Risk, issues and crisis issues management Heather Yaxley 9. Corporate social responsibility -- theory and practice Ian Somerville and Emma Wood 10. Evaluation Maioread McCoy and Owen Hargie 11. Global culture and international public relations Peter Walker Part III Stakeholder public relations 12. Media relations Philip Young 13. Internal communications Liam Fitzpatrick 14. Financial public relations Mark Philimore 15. Public sector public relations Simon Wakeman 16. Consumer public relations Susan Hutchinson 17. Business-to-business public relations Loretta Smith 18. Not-for-profit public relations Peter Brill and Cinzia Marrocco 19. Using new technology effectively in public relations Heather Yaxley Part IV Shaping the future 20. Future challenges for PR Alison Theaker |
| Beschreibung: | XVI, 487 S. Ill., graph. Darst. |
| ISBN: | 9780415598132 0415598133 9780415598149 0415598141 |
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Datensatz im Suchindex
| _version_ | 1804148874283057152 |
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| adam_text | IMAGE 1
THE PUBLIC
RELATIONS HANDBOOK 4TH EDITION
ALISON THEOKER
I~ ~~O~:!~N~~UP LONDON AND NEW YORK
IMAGE 2
CONTENTS
LIST OF FIGURES VII LIST OF TABFES IX NOTES ON CONTRIBUTORS X PREFACE XV
PART I THE EONTEXT OF PUBLIE RELATIONS 1 WHAT IS PUBLIC RELATIONS? 3
JOHANNA FAWKES 2 PUBLIC RELATIONS AND COMMUNICATIONS 21 JOHANNA FAWKES 3
PUBLIC RELATIONS AND POLITICS 38 FAN SOMERVIFFE AND PHIF RAMSEY 4 PUBLIC
RELATIONS AND MANAGEMENT 60 ANNE GREGORY 5 ETHICS, PROFESSIONALISM AND
REGULATION 82 AFISON THEAKER PART 11STRATEGIE PUBLIE RELATIONS 105 6
PUBLIC RELATIONS AND CORPORATE COMMUNICATION 107 EMMA WOOD 7 CORPORATE
IDENTITY 126 EMMA WOOD AND FAN SOMERVIFFE
IMAGE 3
VI
CONTENTS
8 RISK, ISSUES AND CRISIS MANAGEMENT 154
HEATHER YAXLEY
9 PUBLIC RELATIONS AND CORPORATE SOCIAL RESPONSIBILITY 175
LAN SOMERVI/LE AND EMMA WOOD
10 MEASUREMENT AND EVALUATION 195
MAIREAD MCCOY AND OWEN HARGIE
11 PUBLIC RELATIONS AND GLOBALISATION 219
PETER WALKER
PART 111 STAKEHOLDER PUBLIC RELATIONS 249
12 MEDIA RELATIONS IN THE SOCIAL MEDIA AGE 251
PHILIP YOUNG
13 INTERNAL COMMUNICATIONS 273
LIAM FITZPATRICK
14 FINANCIAL COMMUNICATIONS 311
MARK PHILLIMORE
15 PUBLIC SECTOR PUBLIC RELATIONS 331
SIMON WAKEMAN
16 CONSUMER PUBLIC RELATIONS 354
SUSAN HUTCHINSON
17 BUSINESS-TO-BUSINESS PUBLIC RELATIONS 370
LORETTA SMITH
18 NOT-FOR-PROFIT PUBLIC RELATIONS 387
PETER BRILL AND CINZIA MARROCCO
19 DIGITAL PUBLIC RELATIONS - REVOLUTION OR EVOLUTION? 411
HEATHER YAXLEY
PART IV SHAPING THE FUTURE 433
20 FUTURE CHALLENGES FOR PR 435
ALISON THEAKER
BIBLIOGRAPHY 445
INDEX 479
IMAGE 4
FIGURES
2.12.22.32.4 4.1 4.2 5.1 6.1
HARRISON S ADAPTATION OF SHANNON AND WEAVER S MODEL
THE OSGOOD-SCHRAMM MODEL OF COMMUNICATION
THE WESTLEY-MCLEAN MODEL OF COMMUNICATION
THE ONE-STEP AND TWO-STEP FLOW MODELS
AN EXAMPLE OF PEST ANALYSIS
ORGANISATIONAL LINKAGES
IPRA WHEEL OF EDUCATION
VARIOUS FORCES IN THE EXTERN AL ENVIRONMENT COMBINE TO INFLUENCE
A COMPANY S LICENCE TO OPERATE
THE STRATEGIE MANAGEMENT OF PUBLIC RELATIONS
MAPPING THE RELATIONSHIP BETWEEN RELEVANT CONCEPTS
THE CULTURAL WEB
ADAPTED VERSION OF VAN RIEL S MODEL OF CORPORATE IDENTITY
MANAGEMENT
ADAPTED VERSION OF MELEWAR AND KARAOSMANOGLU S REVISED
CATEGORISATION OF CORPORATE IDENTITY DIMENSIONS AND THEIR
SUB-ITEMS
QUEEN MARGARET UNIVERSITY COLLEGE, OLD LOGO
QUEEN MARGARET UNIVERSITY, NEW LOGO
QUEEN MARGARET UNIVERSITY NEW CAMPUS
QUEEN MARGARET UNIVERSITY I IBRARY, NEW CAMPUS
NEWLY QUALIFIED DRIVERS ARE CONSIDERED TO BE AT GREATEST RISK
OF ACCIDENTS
CIRCULAR DECISION MAKING PROCESS
CSR ISSUES, DEFINITIONS AND INDICATOR SOURCES
6.2
7.1 7.2
7.3
7.4
7.5A 7.5B
7.6
7.7
8.1
8.2 9.1
25 26
27 32
66
69 91
113 116
130
135
138
140 149 149 149
150
158 159 189
IMAGE 5
VIII
FIGURES
9.2 PRESENCE OF CSR ISSUES ON THE CORPORATE WEBSITES (INCLUDING
ONLINE CSR REPORTS/CORPORATE ANNUAL REPORTS) OF RABOBANK AND
BANK OF IRELAND 190
9.3 EXPOSITIVE AND INTERACTIVE RESOURCES 191
10.1 KEY RECOMMENDATIONS FOR WRITING MEASURABLE OBJECTIVES 197
10.2 PYRAMID MODEL OF PR RESEARCH 200
10.3 THE BARCELONA DECLARATION OF MEASUREMENT PRINCIPLES 207
10.4 BTYSTE EXHIBITION MAIN HALL 214
11 .1 STAKEHOLDER AREAS FOR THE PAKISTAN PINK RIBBON CAMPAIGN 243
12.1 A PRESS RELEASE ANNOUNCING THE WHICH? COURT CASE AGAINST JJB
FOR OVERPRICING REPLICA FOOTBALL SHIRTS 265
12.1 B PRESS RELEASE ANNOUNCING THE WHICH? COURT CASE AGAINST JJB
FOR OVERPRICING REPLICA FOOTBALL SHIRTS 266
12.2 PRESS COVERAGE OF WHICH? CASE 267
12.3 FIRST DIRECT S ONLINE NEWSROOM 269
13.1 REASONS FOR INTERNAL COMMUNICATIONS 276
13.2 THE DEMOGRAPHIES LOG BOOK 282
13.3 EXAMPLE OF HOW OBJECTIVES CAN BE BROKEN INTO DIFFERENT
COMPONENTS COVERING KNOWLEDGE, ATTITUDE AND BEHAVIOUR 290
13.4 WHAT MEDIA? 297
13.5 FIVE QUESTIONS 300
13.6 DEWHURST AND FITZPATRICK S COMMUNICATION COMPETENCIES 305
14.1 FLOW OF INFORMATION 315
15.1 NORTHAMPTON COUNTY COUNCIL YOU CHOOSE - DIAGRAM
SUMRNARISING CAMPAIGN FEEDBACK 348
15.2 RESIDENTS SPEAKING TO COUNCIL REPRESENTATIVE AT BRACKLEY
ROADSHOW, MARCH 2010 349
16.1 TALISKER BOUNTY BOAT LANDING 365
16.2 TALISKER BOUNTY BOAT CREW 365
16.3 WINNING CUPRINOL SHED ENTRY 368
16.4 CUPRINOL SHED WEEK LOGO 368
17.1 THE AIRBUS CONCEPT PLANE 377
17.2 BLOODHOUND BANNER 384
18.1 GETTING THE MESSAGE 390
18.2 CHART BASED ON 1000 ADULTS 16+, BRITAIN 392
18.3 TUG-OF-WAR 394
18.4 THE BEST OF ALL WORLDS? 396
18.5 THE OPPORTUNITY-OPPORTUNISM MODEL 399
18.6 VACCINATIONS 401
18.7 SOCIAL MEDIA ICONS 405
18.8 LIVESTRONG WRISTBAND 409
19.1 A NEW MEDIA ADAPTATION OF THE MODELS OF PUB/IC RELATIONS 425
19.2 T WITTER CHART 427
IMAGE 6
TOBLES
1 .1 1.2 1.31.41.5 2.1
A ROUGH GUIDE TO THE MAIN ACTIVITIES IN PUBLIC RELATIONS SUMMARY OF
DTI/CIPR RECOMMENDED KEY SKILLS AND COMPETENCES
RECOMMENDED CURRICULUM
RANKING OF DISCIPLINE TOPICS BY EMPLOYERS
APPROACHES TO PUBLIC RELATIONS THEORY
CHARACTERISTICS OF FOUR MODELS OF PUBLIC RELATIONS
10
11
11
12
16 35
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| author | Theaker, Alison |
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| author_role | aut |
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| building | Verbundindex |
| bvnumber | BV039915972 |
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| ctrlnum | (OCoLC)773983747 (DE-599)BVBBV039915972 |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| series2 | Media practice |
| spelling | Theaker, Alison Verfasser aut The public relations handbook Alison Theaker 4. ed. London [u.a] Routledge 2012 XVI, 487 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Media practice Part I The context of public relations 1. What is public relations? Johanna Fawkes 2. Public relations and communications Johanna Fawkes 3. Public relations and the political arena Ian Somerville and Phil Ramsey 4. Public relations and management Anne Gregory 5. Ethics, professionalism and regulation Alison Theaker Part II Strategic public relations 6. Public relations and corporate communication Emma Wood and Ian Somerville 7. Public relations and corporate identity Emma Wood 8. Risk, issues and crisis issues management Heather Yaxley 9. Corporate social responsibility -- theory and practice Ian Somerville and Emma Wood 10. Evaluation Maioread McCoy and Owen Hargie 11. Global culture and international public relations Peter Walker Part III Stakeholder public relations 12. Media relations Philip Young 13. Internal communications Liam Fitzpatrick 14. Financial public relations Mark Philimore 15. Public sector public relations Simon Wakeman 16. Consumer public relations Susan Hutchinson 17. Business-to-business public relations Loretta Smith 18. Not-for-profit public relations Peter Brill and Cinzia Marrocco 19. Using new technology effectively in public relations Heather Yaxley Part IV Shaping the future 20. Future challenges for PR Alison Theaker The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including the AA, Airbus, BT, Northamptonshire County Council, Cuprinol and Action for Children. The Fourth Edition includes: case studies, examples and illustrations from a range of campaigns from small and multinational corporations, local government and charities; a companion website with new international case studies updated quarterly; specialist chapters on financial public relations, internal communications and marketing public relations; strategic overviews of corporate identity, globalisation and evaluation; a thorough examination of ethics and professionalism; more than fifty illustrations from recent PR campaigns; a completely revised chapter on corporate social responsibility a new chapter on risk, issues and crisis management Corporations / Public relations Public relations Kommunikation Virksomhedens kommunikation Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeit (DE-588)4043183-6 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s Öffentlichkeit (DE-588)4043183-6 s 2\p DE-604 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024774553&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Theaker, Alison The public relations handbook Corporations / Public relations Public relations Kommunikation Virksomhedens kommunikation Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Öffentlichkeit (DE-588)4043183-6 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4043183-6 (DE-588)4143413-4 |
| title | The public relations handbook |
| title_auth | The public relations handbook |
| title_exact_search | The public relations handbook |
| title_full | The public relations handbook Alison Theaker |
| title_fullStr | The public relations handbook Alison Theaker |
| title_full_unstemmed | The public relations handbook Alison Theaker |
| title_short | The public relations handbook |
| title_sort | the public relations handbook |
| topic | Corporations / Public relations Public relations Kommunikation Virksomhedens kommunikation Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Öffentlichkeit (DE-588)4043183-6 gnd |
| topic_facet | Corporations / Public relations Public relations Kommunikation Virksomhedens kommunikation Öffentlichkeitsarbeit Öffentlichkeit Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024774553&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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