Measuring psychological responses to media messages:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY ; London
Routledge
2011
|
| Ausgabe: | First issued in paperback |
| Schriftenreihe: | Routledge communication series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 244 Seiten Illustrationen, Diagramme |
| ISBN: | 9780415515566 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents Preface 1. 2. vii Think-Aloud and Thought-List Procedures in Investigating Mental Processes Michael A. Shapiro Continuous Response Measurement (CRM): A Computerized Tool for Research on the Cognitive Processing of Communication Messages Frank Biocca, Prabų David, and Mark West 1 15 3. Using Eyes on Screen as a Measure of Attention to Television Esther Thorson 65 4. Secondary Reaction-Time Measures Michael D. Basil 85 5. What Can the Heart Tell Us About Thinking? Annie Lang 99 6. Electrodermal Measurement: Particularly Effective for Forecasting Message Influence on Sales Appeal Robert Hopkins and James E. Fletcher 7. Signal Detection Measures of Recognition Memory Michael A. Shapiro 113 133
vi 8. 9. CONTENTS The Time Needed to Answer: Measurement of Memory Response Latency Glen T. Cameron and David A. Frieske 149 Designing Experiments That Assess Psychological Responses to Media Messages Byron Reeves and Seth Geiger 165 10. Detection and Modeling of Time-Sequenced Processes James H. Waif 181 11. Measuring Children’s Cognitive Processing of Television Elizabeth Pugzles Lorch 209 12. Comments on Setting up a Laboratory Annie Lang 227 Author Index Subject Index 233 241
|
| any_adam_object | 1 |
| author2 | Lang, Annie |
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| author_GND | (DE-588)1222300923 |
| author_facet | Lang, Annie |
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| dewey-full | 302.23/01/9 |
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| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23/01/9 |
| dewey-search | 302.23/01/9 |
| dewey-sort | 3302.23 11 19 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Soziologie Psychologie |
| edition | First issued in paperback |
| format | Book |
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| spelling | Measuring psychological responses to media messages edited by Annie Lang First issued in paperback New York, NY ; London Routledge 2011 X, 244 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Routledge communication series Massenmedien Psychologie Mass media Psychological aspects Massenmedien (DE-588)4037877-9 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Massenmedien (DE-588)4037877-9 s Psychologie (DE-588)4047704-6 s DE-604 Lang, Annie (DE-588)1222300923 edt Erscheint auch als Druck-Ausgabe 978-0-805-80717-2 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024762910&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Measuring psychological responses to media messages |
| title_auth | Measuring psychological responses to media messages |
| title_exact_search | Measuring psychological responses to media messages |
| title_full | Measuring psychological responses to media messages edited by Annie Lang |
| title_fullStr | Measuring psychological responses to media messages edited by Annie Lang |
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| title_short | Measuring psychological responses to media messages |
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