Doing business in Europe:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, Calif. [u.a.]
Sage
2011
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| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XVII, 452 S. Ill., graph. Darst., Kt. |
| ISBN: | 9780857020840 9780857020857 |
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Datensatz im Suchindex
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Titel: Doing business in Europe
Autor: Suder, Gabriele G.S
Jahr: 2011
Contents
About the Author xiv
Acknowledgements xv
Companion Website xviii
1 Introduction: The New European Business Environment 1
1.1 The structure of this book 1
1.2 Centrepiece: the idea of creating a 'unified Europe' 3
1.3 Europe: for European citizens and abroad 5
1.4 Foundations and symbols 6
1.4.1 The mystery of'Europe' 6
1.4.2 The European flag 7
1.4.3 The European anthem 7
1.4.4 Europe day 8
1.4.5 The euro 8
1.5 Some basic terms and concepts 8
1.5.1 Globalization 8
1.5.2 Europeanization 9
1.5.3 Multinational and transnational firms 9
1.5.4 The company typology 9
PART I THE EUROPEAN BUSINESS GAME: THE IMPACT
OF SIX DECADES 13
2 Landmarks of European Integration, or How History and Politics
Shape the Business Environment 15
2.0 Introduction 15
2.1 The past as a basis for the present and the future 15
2.2 The Schuman declaration 19
2.3 Understanding integration: a review of the main treaties 20
2.3.1 The Treaty of Paris 21
2.3.2 The Treaties of Rome 25
2.3.3 Main developments from the 1970s onwards 30
2.3.4 The Single European Act (SEA) 32
2.3.5 The Treaty on the European Union (TEU) - Maastricht 34
2.3.6 The Treaty of Amsterdam 36
2.3.7 The Treaty of Nice 38
2.3.8 A constitution for Europe? The Treaty of Lisbon 39
2.4 European objectives 41
2.5 Resume and conclusion 44
Mini case study: Ariane Systems 45
3 Enlargement and the Theories of Integration 51
3.0 Introduction 51
3.1 Integration theories 57
3.1.1 Functionalism 59
3.1.2 Neo-functionalism 59
3.1.3 Federalism 59
3.1.4 Further integration theories 59
3.1.5 The meaning of integration theories 60
3.2 Waves of European integration: the past, present and future 63
3.2.1 Past adhesions to the EC/EU 63
3.2.2 Small and medium-sized firms in the enlargement challenge 65
3.2.3 Learning from recent and future adhesions 68
3.2.4 Romania 69
3.2.5 The Western Balkans 73
3.2.6 Iceland 77
3.3 Enlarging business opportunities 80
3.4 Competitiveness in the enlarged market: leveraging benefits 83
3.4.1 Cross-border advantages 83
3.4.2 Adapting the value chain 85
3.4.3 Organizational structures for knowledge transfer 86
3.5 Pricing and enlargement 89
3.6 Resume and conclusion 90
Mini case study: On the path to accession - the BASME C T
story in Macedonia 91
4 Institutional Players: How the Rules and Agendas of the European
Business Environment are Set 97
4.0 Introduction 97
4.1 The institutions 98
4.1.1 The European Commission 98
4.1.2 The European Parliament 104
4.1.3 The Council of Ministers or Council of the European Union 108
4.1.4 The European Council 111
4.1.5 The European Court of Justice 111
4.2 The EU decision-making process 113
4.3 Implementing rules for the European market: tools 116
4.3.1 Legislative implementation tools 116
4.3.2 Other important sources of information 120
4.3.3 Budgetary tools 122
4.4 Resume and conclusion 125
Mini case study: Blending wines? 126
PART II BUSINESS EUROPEANIZATION 133
5 The Europeanization of a Business Environment 135
5.0 Introduction 135
5.1 The main impacts of Europeanization 137
5.2 The ideological background 138
5.2.1 The main international trade and business theories 138
5.2.2 Business realities 146
5.3 Choosing a location 151
5.3.1 Determining your cross-border location 152
5.3.2 Yielding benefits from market-serving,
resource-seeking Europeanization 156
5.4 Income discrepancies and labour movements in Europe 157
5.4.1 Labour 159
5.4.2 Capital 162
5.5 The competitiveness of European manufacturing and
service industries 162
5.6 Competition, competitive sectors and business-related
common policies 165
5.6.1 Common policies: competitive market structures
and related costs 166
5.6.2 The Common Commercial Policy 167
5.6.3 Business-related policies: implications 168
5.7 Resume and conclusion 170
Mini case study: AHI Roofing from the Pacific Rim to Europe 171
The Europeanization of Business Management 177
6.0 Introduction 177
6.1 Does business management'Europeanize'? 177
6.2 Intercultural management in Europe 179
6.3 A management definition of culture 180
6.3.1 The relevance of identity 183
6.3.2 Synergy and diversity: the impact of communication 185
6.3.3 The value of diversity 186
6.3.4 Negotiations 186
6.3.5 The impact of business management Europeanization
on human resources management 187
6.4 Crucial cross-cultural and convergence management methodology 189
6.4.1 The large or small power-distance culture (PDI) 190
6.4.2 The individualist or collectivist culture (IDV) 190
6.4.3 The masculine or feminine culture (MAS) 191
6.4.4 High or low uncertainty avoidance (UAI) 191
6.5 Intellectual property: a case for European convergence 193
6.5.1 Patents 195
6.5.2 Trade marks, industrial designs and other IP 197
6.6 Corporate culture and subsidiary management 199
6.7 The role of European leadership 202
6.8 Trust and diversity 203
6.9 Resume and conclusion 204
Mini case study: Cargo business - cultural perspectives 205
PART III BUSINESS ACTIVITY FUNCTIONS IN THE
EUROPEAN ENVIRONMENT 213
7 European Economics, Finance and Funding 215
7.0 Introduction 215
7.1 Macroeconomic fluctuations 217
7.1.1 The euro 217
7.1.2 The European Central Bank (ECB) 232
7.1.3 The European Investment Bank (EIB) and other
sources of capital 232
7.1.4 Venture capital and private equity 234
7.1.5 Business angels 235
7.1.6 More sources of capital for established corporations 236
7.2 European harmonization efforts 240
7.2.1 International accounting standards (IAS) 241
7.2.2 Stock exchange consolidation 241
7.3 Resume and conclusion 243
Mini case study: Auditing in Europe today 244
8 Marketing in Europe 252
8.0 Introduction 252
8.1 Understanding consumer behaviour 254
8.2 Assessing the product or service and the targeted environment 258
8.2.1 Segmentation in Europe: targeting similarities 259
8.2.2 Political and legal conditions 260
8.2.3 Economic conditions, national income and quality of life 261
8.2.4 Demographic conditions 262
8.2.5 The social agenda and sustainability 264
8.2.6 Sociocultural conditions 265
8.2.7 Geopolitical and geo-historical conditions 270
8.3 The Ps and AIDA: a marketing mix for Europe 272
8.3.1 The marketing mix in Europe 273
8.3.2 The future of European marketing 277
8.4 Resume and conclusion 277
Mini case study: The Xbox Kinect in Europe - the key part of a
Guinness World Record 278
9 Lobbying the Playing Field 285
9.0 Introduction 285
9.1 Lobbying and European opportunity networks 287
9.1.1 Historical and academic background 289
9.1.2 Who lobbies European decision-makers? 291
9.1.3 The 'how' question 295
9.2 When is the best time to lobby? 300
9.3 Where is lobbying most effective? 301
9.4 Resource factors 303
9.5 The competition is open: lobbying strategy in action 305
9.6 Lobbying today 306
9.7 Resume and conclusion 307
Mini case study: Regulatory risk or better lookout for consultations 309
10 Competing Internationally 315
10.0 Introduction 315
10.1 The international business environment: some key facts for
European business 323
10.2 Europe's trading partners 324
10.2.1 Relations with market groupings 324
10.2.2 Business relations with selected partners 326
10.3 The future of European business:'unity in diversity' 340
Mini case study: The rise of Russian multinationals - the Lukoil case 341
PART IV CORPORATE CASE STUDIES 349
Airbus: A Catalyst of European Integration 351
Investment Consulting in Eastern Europe with Excedea 366
The Expansion into Europe of Multi-Latinas: A New Breed of Competitors 370
The European Market for Schunk: An Audit of Europeanization 375
European Chief Executives in the Merger Maze: Coping with
Multiple Realities 392
The Europeanization of Marimekko: International Growth
and Single Market Effects 399
Managing Change at Unilever 415
Altran: Launching a Corporate Representation Office in Brussels 423
Haier: A Global Chinese Corporation Feels at Home in Germany 432
Glossary 439
Index 447 |
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