The effects of cause-related marketing on customers' attitudes and buying behavior:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Gabler
2012
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | Gabler research : Applied marketing science
|
| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FHA01 FHM01 FHN01 FHR01 FKE01 FNU01 FWS01 FWS02 HWR01 UBG01 UBM01 UBR01 UBT01 UBW01 UBY01 UER01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XVI, 176 S.) graph. Darst. |
| ISBN: | 9783834932402 9783834970787 |
| DOI: | 10.1007/978-3-8349-7078-7 |
Internformat
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Datensatz im Suchindex
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| author | Steckstor, Denise |
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| discipline | Psychologie Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-8349-7078-7 |
| edition | 1. ed. |
| format | Thesis Electronic eBook |
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| indexdate | 2024-08-01T11:47:33Z |
| institution | BVB |
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| language | English |
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| physical | 1 Online-Ressource (XVI, 176 S.) graph. Darst. |
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| publishDate | 2012 |
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| publishDateSort | 2012 |
| publisher | Gabler |
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| series2 | Gabler research : Applied marketing science |
| spellingShingle | Steckstor, Denise The effects of cause-related marketing on customers' attitudes and buying behavior Cause Related Marketing (DE-588)7845826-2 gnd Kaufverhalten (DE-588)4073331-2 gnd Kaufentscheidung (DE-588)4073328-2 gnd Beeinflussung (DE-588)4005203-5 gnd |
| subject_GND | (DE-588)7845826-2 (DE-588)4073331-2 (DE-588)4073328-2 (DE-588)4005203-5 (DE-588)4113937-9 |
| title | The effects of cause-related marketing on customers' attitudes and buying behavior |
| title_auth | The effects of cause-related marketing on customers' attitudes and buying behavior |
| title_exact_search | The effects of cause-related marketing on customers' attitudes and buying behavior |
| title_full | The effects of cause-related marketing on customers' attitudes and buying behavior Denise Steckstor |
| title_fullStr | The effects of cause-related marketing on customers' attitudes and buying behavior Denise Steckstor |
| title_full_unstemmed | The effects of cause-related marketing on customers' attitudes and buying behavior Denise Steckstor |
| title_short | The effects of cause-related marketing on customers' attitudes and buying behavior |
| title_sort | the effects of cause related marketing on customers attitudes and buying behavior |
| topic | Cause Related Marketing (DE-588)7845826-2 gnd Kaufverhalten (DE-588)4073331-2 gnd Kaufentscheidung (DE-588)4073328-2 gnd Beeinflussung (DE-588)4005203-5 gnd |
| topic_facet | Cause Related Marketing Kaufverhalten Kaufentscheidung Beeinflussung Hochschulschrift |
| url | https://doi.org/10.1007/978-3-8349-7078-7 |
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