Music 3.0: a survival guide for making music in the internet age
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Milwaukee, WI
Hal Leonard Books
2011
|
Ausgabe: | 2. ed. |
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | XX, 274 S. |
ISBN: | 9781458402899 |
Internformat
MARC
LEADER | 00000nam a2200000zc 4500 | ||
---|---|---|---|
001 | BV039876582 | ||
003 | DE-604 | ||
005 | 20120507 | ||
007 | t | ||
008 | 120208s2011 xxu |||| 00||| eng d | ||
010 | |a 2011029663 | ||
020 | |a 9781458402899 |9 978-1-4584-0289-9 | ||
035 | |a (OCoLC)780113048 | ||
035 | |a (DE-599)BVBBV039876582 | ||
040 | |a DE-604 |b ger |e aacr | ||
041 | 0 | |a eng | |
044 | |a xxu |c US | ||
049 | |a DE-12 | ||
050 | 0 | |a ML3790 | |
082 | 0 | |a 780.68/8 | |
084 | |a 9,2 |2 ssgn | ||
100 | 1 | |a Owsinski, Bobby |e Verfasser |0 (DE-588)13320698X |4 aut | |
245 | 1 | 0 | |a Music 3.0 |b a survival guide for making music in the internet age |c Bobby Owsinski |
250 | |a 2. ed. | ||
264 | 1 | |a Milwaukee, WI |b Hal Leonard Books |c 2011 | |
300 | |a XX, 274 S. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 4 | |a Music trade |x Technological innovations | |
650 | 4 | |a Music trade |x Computer network resources | |
650 | 4 | |a Music and the Internet | |
650 | 4 | |a Internet marketing | |
650 | 0 | 7 | |a Internet |0 (DE-588)4308416-3 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Musik |0 (DE-588)4040802-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Absatzweg |0 (DE-588)4112445-5 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Musikwirtschaft |0 (DE-588)4268614-3 |2 gnd |9 rswk-swf |
655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
689 | 0 | 0 | |a Internet |0 (DE-588)4308416-3 |D s |
689 | 0 | 1 | |a Musikwirtschaft |0 (DE-588)4268614-3 |D s |
689 | 0 | 2 | |a Musik |0 (DE-588)4040802-4 |D s |
689 | 0 | 3 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | 4 | |a Absatzweg |0 (DE-588)4112445-5 |D s |
689 | 0 | |5 DE-604 | |
856 | 4 | 2 | |m Digitalisierung BSB Muenchen 4 |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024735792&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
999 | |a oai:aleph.bib-bvb.de:BVB01-024735792 |
Datensatz im Suchindex
_version_ | 1804148820182827008 |
---|---|
adam_text | Contents
Introduction
..................................................xi
Bobby Owsinski
Bibliography....................................
xviii
Bobby Owsinski s
Social
Media
Connections
........................... xx
Chapter
1.
The Six
Life Stages
of the Music Industry
....................... 1
Music
0.5—
The Precursor Business
.................................. 2
New Technology Drives the Business
.............................. 2
Music
1.0—
The Original Music Business
.............................. 3
Music
1.5—
The Suits Take Over
....................................7
The Rise of MTV
...........................................9
The Farm Teams Disband
.....................................9
Music
2.0—
Enter the Digital Age
.................................. 11
P2P Makes Its Mark
........................................ 12
Piracy Takes Another Form
................................... 13
Music
2.5—
Digital Music Is Monetized
.............................. 14
Enter the
360
Deal
......................................... 17
Music
3.0—
The Dawn of Artist/Fan Communication
..................... 18
Chapter
2.
How the Music World Has Changed
.......................... 21
Who s in Control?
............................................ 22
Where Did the Record Stores Go?
.................................. 23
Why Traditional Radio Is No Longer a Factor
.......................... 25
College Radio on the Brink
................................... 28
Why Television Is No Longer a Factor
............................... 29
Even Concert Attendance Declines
................................. 31
The Trouble with Labels
........................................ 33
Why Digital Music Has Failed
................................. 33
It s the Music, Stupid
....................................... 35
The Death of Artist Development
............................... 35
The Death of A&R
......................................... 35
Where the Piracy Argument Fails
............................... 37
Chapter
3.
The New Music Industry
.................................. 41
The Music Industry Is Not Dying
.................................. 42
The New Radio
.............................................. 43
Internet Radio
........................................... 43
The Connected Car
........................................ 45
Satellite Radio
............................................ 46
What Is Radio s Future?
..................................... 47
The New Television
........................................... 48
The Effect of YouTube
....................................... 49
The Broadcast Alternatives
................................... 49
The Connected TV
........................................ 50
The New Players
............................................. 51
Management
............................................. 51
The Promoter
............................................ 52
The New Record Label
...................................... 54
The New Audience
........................................... 55
Enter Music
3.0.............................................. 57
Chapter
4.
The New Masters of the Domain
............................ 59
Seth Godin s Tribes
............................................ 59
Radiohead s Grand Experiment
................................... 62
The Wisdom of Trent
.......................................... 66
Chris Andersons Long Tail
...................................... 70
Irving Azoff s Steel Fist
......................................... 74
Sanctuary s Blueprint
.......................................... 76
Justin Beiber—The Socially Made Star
............................... 78
Chapters. The New Marketing—Partl: Your Music Is Your Marketing
......... 81
Your Music Is Your Marketing
.................................... 82
The New Release Schedule
....................................... 84
Ten Music Marketing Ideas
...................................... 86
Chapter
6.
The New Marketing—Part
2:
The Rise of Social Media Marketing
...... 89
The New Importance of the Fan
................................... 90
Your Email List
............................... 92
Mail List Services
................................. 92
vi
Contents
Six Keys to Building Your Mailing List
............................ 93
Designing Your Email Blast
................................... 94
Best Email Practices
........................................ 95
More Is Less
............................................. 96
Your Blog
.................................................. 99
Other Music Blogs
......................................... 99
Chapter
7.
Marketing with Social Media
.............................. 103
The Death of MySpace
........................................ 104
Marketing with Facebook
...................................... 105
Eight Rules of Facebook Engagement
........................... 105
Best Time of Day for Facebook Posts
............................ 106
Understanding the Like Button
.............................. 107
Google-H
.................................................. 109
Marketing with Twitter
........................................ 110
The Secret of the Hashtag
................................... 112
The Best Time to Tweet
..................................... 113
Twitter Tools
........................................... 113
Marketing with YouTube
....................................... 116
YouTube
SEO
........................................... 117
The Half-Life of a Viral Video
................................ 118
Streaming Video
......................................... 118
YouTube Measurement Tools
................................. 119
Chapter
8.
Social Media Management
............................... 121
Measuring Your Social Media Exposure
............................. 123
Social Media Measurement Tools
.............................. 124
Advanced Social Media Analytical Tools
......................... 125
What Is a Brand?
............................................ 127
I m with the Brand
........................................ 127
Sponsorship
............................................ 128
Other Avenues for Social Media
.................................. 130
Don t Depend on Your Social Network
.............................. 130
There s More to Social Networking Than Facebook
................... 131
Ten Low-Cost, Hi-Tech Promotion Tips
............................. 132
But You Still Must Hit the Streets
................................. 135
Ten Low-Cost, Low-Tech Promotion Tips
........................ 136
Contents
vii
Chapter
9.
The New Distribution
...................................
I39
Digital, Vinyl, or Bright, Shiny Disc?
............................... 140
Digital Downloads
........................................ 141
CD—The Bright and Shiny Disc
............................... 142
The Vinyl Record
......................................... 143
Collectibles
................................................ 145
Digital Music Distribution
...................................... 146
Paid Downloads
......................................... 146
iTunes
........................................... 146
Other Digital Distributors
.............................. 147
Amazon MP3
...................................... 148
Ringtones.............................................. 148
Subscription Is the New Download
............................. 149
Subscription Services
................................. 149
Getting Paid
............................................ 152
The Digital Storage Locker (Cloud Music)
........................ 153
Submission Services
.......................................... 154
License or Distribution?
....................................... 155
Games—Hip or Hype?
........................................ 157
The New Brick-and-Mortar
..................................... 159
The Many Ways to Ask for the Sale
................................ 159
Ten Sales Tips
........................................... 160
Chapter
10.
The M3.0 Rules for Survival
.............................. 163
Developing Your Audience
..................................... 164
Establishing Your Tribe
........................................ 166
The Leader
............................................. 166
Growing Your Tribe
....................................... 167
Marketing to Your Tribe
.................................... 170
Sustaining Your Career
........................................ 171
The
1,000
True Fans Theory
................................ 172
Chapter
11.
How to Make Money in Today s Music World
.................. 175
Hit the Road, Jack
........................................... 176
Swag Is Your Friend
.......................................... 178
Price It Right
........................................... 179
The Secret to the Merch Table
................................ 180
Credit Card Transactions Made Easy
............................ 181
The New Publishing Paradigm
................................... 182
viii
Contents
JĽ
Why Use a Publisher?
...................................... 185
Collecting Digital Money
................................... 186
Crowdfunding
.............................................. 187
The Four Tier Rewards of a Crowdfunding Campaign
................ 188
The Four Rules for Crowdfunding
.............................. 189
The Concept of Fuelers
.................................... 191
When You Need a Label
....................................... 193
Chapter
12.
Music
3.1—
The Future
................................. 197
Making a Living Is the New Success
................................ 197
There s No Such Thing as a Demo
.............................. 198
Major Label Deconstruction
..................................... 199
The Sad Case of EMI
...................................... 200
The Sad Case of WMG
..................................... 200
Four Steps to a New Music Business
............................... 201
Step
1:
New Blood for the Industry
............................. 201
Step
2:
Micropayments Make Sales a Snap
........................ 202
Step
3:
Subscription Is the New Download
........................ 203
Step
4:
A New Approach to Piracy
............................. 203
Chapter
13.
Interviews
Ted Cohen
................................................ 205
Richard Feldman
............................................ 209
Larry Gerbrandt
............................................ 213
Bruce Houghton
............................................ 217
Ariel Hyatt
................................................ 220
Thorn
Kozik
............................................... 227
Gregory
Markel
............................................. 231
Rupert Perry
............................................... 235
Ian Roger
................................................. 240
KenRutkowski
............................................. 244
Derek Sivers
............................................... 247
Howard Soroka
............................................. 250
Jacob Tell
................................................. 253
Michael Terpin
............................................. 256
Appendix
1:
Online Tools
........................................ 261
Appendix
2:
Glossary
.......................................... 265
Index
..................................................... 271
Contents
ix
|
any_adam_object | 1 |
author | Owsinski, Bobby |
author_GND | (DE-588)13320698X |
author_facet | Owsinski, Bobby |
author_role | aut |
author_sort | Owsinski, Bobby |
author_variant | b o bo |
building | Verbundindex |
bvnumber | BV039876582 |
callnumber-first | M - Music |
callnumber-label | ML3790 |
callnumber-raw | ML3790 |
callnumber-search | ML3790 |
callnumber-sort | ML 43790 |
callnumber-subject | ML - Literature on Music |
ctrlnum | (OCoLC)780113048 (DE-599)BVBBV039876582 |
dewey-full | 780.68/8 |
dewey-hundreds | 700 - The arts |
dewey-ones | 780 - Music |
dewey-raw | 780.68/8 |
dewey-search | 780.68/8 |
dewey-sort | 3780.68 18 |
dewey-tens | 780 - Music |
discipline | Musikwissenschaft |
edition | 2. ed. |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01967nam a2200529zc 4500</leader><controlfield tag="001">BV039876582</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20120507 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">120208s2011 xxu |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2011029663</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781458402899</subfield><subfield code="9">978-1-4584-0289-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)780113048</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV039876582</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">ML3790</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">780.68/8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">9,2</subfield><subfield code="2">ssgn</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Owsinski, Bobby</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)13320698X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Music 3.0</subfield><subfield code="b">a survival guide for making music in the internet age</subfield><subfield code="c">Bobby Owsinski</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Milwaukee, WI</subfield><subfield code="b">Hal Leonard Books</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XX, 274 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Music trade</subfield><subfield code="x">Technological innovations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Music trade</subfield><subfield code="x">Computer network resources</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Music and the Internet</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internet</subfield><subfield code="0">(DE-588)4308416-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Musik</subfield><subfield code="0">(DE-588)4040802-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Absatzweg</subfield><subfield code="0">(DE-588)4112445-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Musikwirtschaft</subfield><subfield code="0">(DE-588)4268614-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4151278-9</subfield><subfield code="a">Einführung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internet</subfield><subfield code="0">(DE-588)4308416-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Musikwirtschaft</subfield><subfield code="0">(DE-588)4268614-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Musik</subfield><subfield code="0">(DE-588)4040802-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="4"><subfield code="a">Absatzweg</subfield><subfield code="0">(DE-588)4112445-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung BSB Muenchen 4</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024735792&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-024735792</subfield></datafield></record></collection> |
genre | (DE-588)4151278-9 Einführung gnd-content |
genre_facet | Einführung |
id | DE-604.BV039876582 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T00:13:12Z |
institution | BVB |
isbn | 9781458402899 |
language | English |
lccn | 2011029663 |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024735792 |
oclc_num | 780113048 |
open_access_boolean | |
owner | DE-12 |
owner_facet | DE-12 |
physical | XX, 274 S. |
publishDate | 2011 |
publishDateSearch | 2011 |
publishDateSort | 2011 |
publisher | Hal Leonard Books |
record_format | marc |
spelling | Owsinski, Bobby Verfasser (DE-588)13320698X aut Music 3.0 a survival guide for making music in the internet age Bobby Owsinski 2. ed. Milwaukee, WI Hal Leonard Books 2011 XX, 274 S. txt rdacontent n rdamedia nc rdacarrier Music trade Technological innovations Music trade Computer network resources Music and the Internet Internet marketing Internet (DE-588)4308416-3 gnd rswk-swf Musik (DE-588)4040802-4 gnd rswk-swf Absatzweg (DE-588)4112445-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Musikwirtschaft (DE-588)4268614-3 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Internet (DE-588)4308416-3 s Musikwirtschaft (DE-588)4268614-3 s Musik (DE-588)4040802-4 s Marketing (DE-588)4037589-4 s Absatzweg (DE-588)4112445-5 s DE-604 Digitalisierung BSB Muenchen 4 application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024735792&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Owsinski, Bobby Music 3.0 a survival guide for making music in the internet age Music trade Technological innovations Music trade Computer network resources Music and the Internet Internet marketing Internet (DE-588)4308416-3 gnd Musik (DE-588)4040802-4 gnd Absatzweg (DE-588)4112445-5 gnd Marketing (DE-588)4037589-4 gnd Musikwirtschaft (DE-588)4268614-3 gnd |
subject_GND | (DE-588)4308416-3 (DE-588)4040802-4 (DE-588)4112445-5 (DE-588)4037589-4 (DE-588)4268614-3 (DE-588)4151278-9 |
title | Music 3.0 a survival guide for making music in the internet age |
title_auth | Music 3.0 a survival guide for making music in the internet age |
title_exact_search | Music 3.0 a survival guide for making music in the internet age |
title_full | Music 3.0 a survival guide for making music in the internet age Bobby Owsinski |
title_fullStr | Music 3.0 a survival guide for making music in the internet age Bobby Owsinski |
title_full_unstemmed | Music 3.0 a survival guide for making music in the internet age Bobby Owsinski |
title_short | Music 3.0 |
title_sort | music 3 0 a survival guide for making music in the internet age |
title_sub | a survival guide for making music in the internet age |
topic | Music trade Technological innovations Music trade Computer network resources Music and the Internet Internet marketing Internet (DE-588)4308416-3 gnd Musik (DE-588)4040802-4 gnd Absatzweg (DE-588)4112445-5 gnd Marketing (DE-588)4037589-4 gnd Musikwirtschaft (DE-588)4268614-3 gnd |
topic_facet | Music trade Technological innovations Music trade Computer network resources Music and the Internet Internet marketing Internet Musik Absatzweg Marketing Musikwirtschaft Einführung |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024735792&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT owsinskibobby music30asurvivalguideformakingmusicintheinternetage |