The market research toolbox: a concise guide for beginners
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, Calif. [u.a.]
Sage
2012
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | "An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. This text explores market research techniques such as secondary research, customer visits, focus groups, surveys, choice modeling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them. The Third Edition of The Market Research Toolbox incorporates new material on Web surveys along with more information on data analysis and sampling theory for qualitative research. Additionally, a new closing chapter illuminates the limitations of market research to clarify when it should be employed. What's New sections have been added to every chapter and new examples are included throughout the text, along with updated suggested readings and references"-- Provided by publisher. Includes bibliographical references and index |
| Beschreibung: | XVIII, 253 S. graph. Darst. |
| ISBN: | 9781412991735 9781412991742 |
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Datensatz im Suchindex
| _version_ | 1804148813758201856 |
|---|---|
| adam_text | THE MARKET RESEARCH TOOLBOX
/ MCQUARRIE, EDWARD F.
: 2011
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PREFACECHAPTER 1. NATURE AND CHARACTERISTICS OF MARKET RESEARCHCHAPTER
2. PLANNING FOR MARKET RESEARCHCHAPTER 3. SECONDARY RESEARCHCHAPTER 4.
CUSTOMER VISITSCHAPTER 5. THE FOCUS GROUPCHAPTER 6. QUALITATIVE SAMPLING
AND DATA ANALYSISCHAPTER 7. SURVEY RESEARCHCHAPTER 8. QUESTIONNAIRE
DESIGNCHAPTER 9. CHOICE MODELING VIA CONJOINT ANALYSISCHAPTER 10.
EXPERIMENTATIONCHAPTER 11. SAMPLING FOR QUANTITATIVE RESEARCHCHAPTER 12.
QUANTITATIVE DATA ANALYSISCHAPTER 13. COMBINING RESEARCH TECHNIQUES INTO
RESEARCH STRATEGIESCHAPTER 14. THE LIMITS OF MARKET RESEARCH.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| dewey-sort | 3658.8 13 |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:13:06Z |
| institution | BVB |
| isbn | 9781412991735 9781412991742 |
| language | English |
| lccn | 2011031254 |
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| spelling | McQuarrie, Edward F. Verfasser (DE-588)131793764 aut The market research toolbox a concise guide for beginners Edward F. McQuarrie 3. ed. Los Angeles, Calif. [u.a.] Sage 2012 XVIII, 253 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier "An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. This text explores market research techniques such as secondary research, customer visits, focus groups, surveys, choice modeling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them. The Third Edition of The Market Research Toolbox incorporates new material on Web surveys along with more information on data analysis and sampling theory for qualitative research. Additionally, a new closing chapter illuminates the limitations of market research to clarify when it should be employed. What's New sections have been added to every chapter and new examples are included throughout the text, along with updated suggested readings and references"-- Provided by publisher. Includes bibliographical references and index Marketing research Methodology Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Methode (DE-588)4038971-6 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s Forschungsmethode (DE-588)4155046-8 s DE-604 Methode (DE-588)4038971-6 s 1\p DE-604 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024731288&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McQuarrie, Edward F. The market research toolbox a concise guide for beginners Marketing research Methodology Forschungsmethode (DE-588)4155046-8 gnd Methode (DE-588)4038971-6 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4155046-8 (DE-588)4038971-6 (DE-588)4037630-8 |
| title | The market research toolbox a concise guide for beginners |
| title_auth | The market research toolbox a concise guide for beginners |
| title_exact_search | The market research toolbox a concise guide for beginners |
| title_full | The market research toolbox a concise guide for beginners Edward F. McQuarrie |
| title_fullStr | The market research toolbox a concise guide for beginners Edward F. McQuarrie |
| title_full_unstemmed | The market research toolbox a concise guide for beginners Edward F. McQuarrie |
| title_short | The market research toolbox |
| title_sort | the market research toolbox a concise guide for beginners |
| title_sub | a concise guide for beginners |
| topic | Marketing research Methodology Forschungsmethode (DE-588)4155046-8 gnd Methode (DE-588)4038971-6 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing research Methodology Forschungsmethode Methode Marktforschung |
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