Cases about redefining global strategy:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Harvard Business Publ.
2011
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index. |
| ISBN: | 9781422127223 |
Internformat
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| 245 | 1 | 0 | |a Cases about redefining global strategy |c Pankaj Ghemawat ; Jordan Siegel |
| 264 | 1 | |a Boston, Mass. |b Harvard Business Publ. |c 2011 | |
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| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a International business enterprises |x Management |v Case studies | |
| 650 | 4 | |a International trade |v Case studies | |
| 650 | 4 | |a Strategic planning |v Case studies | |
| 650 | 4 | |a Globalization |x Economic aspects |v Case studies | |
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Datensatz im Suchindex
| _version_ | 1804148813576798208 |
|---|---|
| adam_text | Titel: Cases about redefining global strategy
Autor: Ghemawat, Pankaj
Jahr: 2011
Contents
Introduction ix
1 Adding Value
Introduction 1
Samsung Electronics (705508) 11
The Globalization of CEMEX (701017) 37
2 Differences and the CAGE Distance Framework
Introduction 59
Grolsch: Growing Globally (PGO-001) 71
Star TV in 1993 (701012) 103
Power across Latin America: Endesa de Chile (799015) 115
AmorePacific: From Local to Global Beauty (7064n) 137
The Globalization of East Asian Pop Music 165
3 Adaptation Strategies
Introduction 199
Lincoln Electric (707445) 211
Tricon Restaurants International: Globalization
Re-examined (700030) 235
Grupo Bimbo (707521) 259
Haier s U.S. Refrigerator Strategy (705475) 281
4 Aggregation Strategies
Introduction 305
Zara: Fast Fashion (703497) 315
Volvo Trucks (A): Penetrating the U.S. Market (702418) 351
Unilever s Butter-Beater: Innovation for Global Diversity (698017) 369
Santander s Acquisition of Abbey: Banking across
Borders (707485) 389
Databank in Africa (708478) 407
5 Arbitrage Strategies
Introduction 437
Li Fung: Beyond Filling in the Mosaic, 1995-1998 (398092) 445
The Indian IT Services Industry in 2007 (pgo-oo3) 465
Tata Consultancy Services: Selling Certainty (pgo-004) 501
Embraer: The Global Leader in Regional Jets (701006) 533
Edelnor (A) (707473) 551
6 Integration
Introduction 563
Arcor: Global Strategy and Local Turbulence (704427) 569
Philips Medical Systems in 2005 (706488) 607
Global Talent Management at Novartis (708486) 625
Mittal Steel in 2005: Changing the Global Steel Game (PG0-002) 643
DeBeers at the Millennium (706518) 667
Index 687
About the Authors 721
|
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| discipline | Wirtschaftswissenschaften |
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| spelling | Ghemawat, Pankaj 1959- Verfasser (DE-588)124156541 aut Cases about redefining global strategy Pankaj Ghemawat ; Jordan Siegel Boston, Mass. Harvard Business Publ. 2011 txt rdacontent n rdamedia nc rdacarrier Includes index. Globalisierung Multinationales Unternehmen International business enterprises Management Case studies International trade Case studies Strategic planning Case studies Globalization Economic aspects Case studies Handel (DE-588)4023222-0 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Multinationales Unternehmen (DE-588)4075092-9 s Handel (DE-588)4023222-0 s Strategisches Management (DE-588)4124261-0 s b DE-604 Siegel, Jordan I. Sonstige (DE-588)1018791779 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024731162&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ghemawat, Pankaj 1959- Cases about redefining global strategy Globalisierung Multinationales Unternehmen International business enterprises Management Case studies International trade Case studies Strategic planning Case studies Globalization Economic aspects Case studies Handel (DE-588)4023222-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4023222-0 (DE-588)4075092-9 (DE-588)4124261-0 (DE-588)4522595-3 |
| title | Cases about redefining global strategy |
| title_auth | Cases about redefining global strategy |
| title_exact_search | Cases about redefining global strategy |
| title_full | Cases about redefining global strategy Pankaj Ghemawat ; Jordan Siegel |
| title_fullStr | Cases about redefining global strategy Pankaj Ghemawat ; Jordan Siegel |
| title_full_unstemmed | Cases about redefining global strategy Pankaj Ghemawat ; Jordan Siegel |
| title_short | Cases about redefining global strategy |
| title_sort | cases about redefining global strategy |
| topic | Globalisierung Multinationales Unternehmen International business enterprises Management Case studies International trade Case studies Strategic planning Case studies Globalization Economic aspects Case studies Handel (DE-588)4023222-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Globalisierung Multinationales Unternehmen International business enterprises Management Case studies International trade Case studies Strategic planning Case studies Globalization Economic aspects Case studies Handel Strategisches Management Fallstudiensammlung |
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